Senior Digital Marketing

• Jan 2022 - Present

- Managing a Team - Projects varying from E-Commerce, Real-estate, Home-Services & Healthcare Industries. - Developed and implemented successful paid search campaigns across multiple platforms, such as Google - Ads, Bing Ads, Walmart Ads & Ebay Ads to drive traffic, increase conversions, and achieve marketing objectives. - Conducted comprehensive keyword research and Created compelling ad copies. - Managed bidding strategies and budget allocations to maximize return on investment (ROI) and achieve campaign goals. - Utilized Google Analytics and Google Tag Manager to track campaign performance, generate actionable insights, and provide detailed reports to stakeholders. - Also Used CallRail & WhatConverts for accurate Lead tracking. - Conducted regular data analysis to identify trends, opportunities, and areas for improvement. - Conducted competitor analysis to identify market trends, industry benchmarks, and areas of opportunity for campaign optimization. - Managing end to end Campaigns and setting up client expectations. - Involved in new business pitches, including research, planning and presentation Show less

Senior Business Analyst

• Dec 2021 - Dec 2021

Senior Online Marketing Associate

• Jan 2019 - Dec 2021

- Developed and implemented successful paid search campaigns across multiple platforms, such as Google Ads and Bing Ads, to drive traffic, increase conversions, and achieve marketing objectives.- Conducted comprehensive keyword research and analysis to identify high-converting and relevant keywords for campaign optimization.- Created compelling ad copy and conducted A/B testing to improve ad performance, increase click-through rates, and enhance overall campaign effectiveness.- Utilized landing page optimization techniques to improve conversion rates and enhance user experience.- Managed bidding strategies and budget allocations to maximize return on investment (ROI) and achieve campaign goals.- Conducted competitor analysis to identify market trends, industry benchmarks, and areas of opportunity for campaign optimization.- Collaborated with cross-functional teams, including designers and developers, to ensure seamless execution of campaigns and landing page experiences. Show less

Online Marketing Associate

• Apr 2018 - Dec 2018

- Assisted in the development and execution of marketing campaigns- Conducted Keyword research and competitor analysis- Monitored and reported on marketing campaign performance

Content Specialist

• Feb 2015 - Mar 2018

- Managed and maintained accurate content on the website.- Created and optimized website content, including product descriptions, landing pages, and promotional material, to improve search engine rankings and drive organic traffic.- Collaborated with cross-functional teams, including marketing, design, and development, to ensure website content aligned with marketing strategies and brand guidelines.- Provided training to team members on website updates and content publishing.