Rohini Anandamurugan

Product Manager - Strategy and Monetization at Koala Insurance
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Location
Clichy, Île-de-France, France, FR
Languages
  • English Native or bilingual proficiency
  • Tamil Native or bilingual proficiency
  • Hindi Professional working proficiency
  • French Limited working proficiency

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William D.

Très heureux d'avoir travaillé avec toi Rohini, toujours sérieuse dans ton approche, tu as grandement apporté dans le développement des produits ! Bonne chance pour la suite !

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Credentials

  • User Experience Research and Design Specialization by University of Michigan
    Coursera
    Jan, 2020
    - Sep, 2024
  • Finance for Non-Financial Professionals
    Coursera Course Certificates
    Dec, 2016
    - Sep, 2024

Experience

    • France
    • Insurance
    • 1 - 100 Employee
    • Product Manager - Strategy and Monetization
      • Aug 2023 - Present
    • France
    • Banking
    • 1 - 100 Employee
    • Product Manager - Strategy
      • Jan 2023 - Jun 2023

      - Work directly with the CPO to craft the product strategy with a specific focus on monetization [all the way from the direction we want to take to the specific business model/value proposition for a specific financial product we might want to offer].- Built the new strategic direction to open the business vertical (B2B)

    • Product Manager - Monetization (Financial Solutions)
      • Aug 2021 - Jan 2023

      Responsible for the conception and execution of new investment products to drive revenue, as the sole PM of an 8-member strong squad.We've released:- a crypto-to-crypto trading service on the platform (40-45% of all orders) and the accounting infrastructure.- a crypto savings account [10M+ AUM in under 6 months in a bear market]- API that will offer 2 specialized asset management products to a 12Bn Wealth management firm.- a crypto staking account [6M+ AUM in under 2 months in a bear market]Also assisted in a few 'people' activities such as creating onboarding processes and recruiting. Show less

    • Associate Product Manager
      • Feb 2021 - Jul 2021

      - Revamped the existing trading services which led to increased conversions and launched a new trading service which significantly boosted our trading volume.- Responsible for scoping needs of the internal teams and to prioritize and manage their requests as well- Managed the data analysis (NPS, Velocity, etc) for the product team

    • United States
    • Advertising Services
    • Chief Of Staff Intern (with a Product Focus)
      • Jul 2020 - Dec 2020

      Business: - Responsible for preparing for our Seed fundraising (VC screening, pitch deck preparation, market analysis and competitive benchmarking) - Spearheaded multiple internal operations touching upon various departments (internal CRM, knowledge management strategy, remote work policies, employee onboarding strategy, etc) - Assisted the CEO in pitch deck preparations for all stakeholders (investors, clients, partners, etc). Product: - UX: Worked extensively on copywriting, creating customer journey maps and wireframes - Customer Discovery: Designed interview questions and guides for our different personas and partners to both understand their needs and to define success of our pilot | Researched and compiled guides for conducting interviews and running surveys for our pilot. - Designed and organized a series of workshops for defining our Product Vision and Strategy along with my PM. Show less

    • Portugal
    • Media Production
    • 200 - 300 Employee
    • Junior Product Manager
      • Jul 2019 - Dec 2019

      - Set up the analytics strategy and the implementation plan for the startup. - Spearheaded the redesign and deployment of the platform for the primary buyers. - Incharge of streamlining internal processes involving multiple teams (Sales/CSM/Product) to improve the onboarding and servicing of new clients. - Conducted multiple usability tests and user interviews to guide the Product team to make optimal choices while making decisions about the product. - Set up the analytics strategy and the implementation plan for the startup. - Spearheaded the redesign and deployment of the platform for the primary buyers. - Incharge of streamlining internal processes involving multiple teams (Sales/CSM/Product) to improve the onboarding and servicing of new clients. - Conducted multiple usability tests and user interviews to guide the Product team to make optimal choices while making decisions about the product.

    • India
    • Banking
    • Student Representative - Product
      • Apr 2019 - Jun 2019

      As a part of the Digital Disruption Chair 2019, I lead a team of 5 to make the Messaging apps of Facebook relevant to millennials simultaneously generating steady revenue from B2B activities. Extensive Customer Discovery and Product Discovery were instrumental in generating multiple Product features and business models for Messenger, Instagram DMs and WhatsApp. As a part of the Digital Disruption Chair 2019, I lead a team of 5 to make the Messaging apps of Facebook relevant to millennials simultaneously generating steady revenue from B2B activities. Extensive Customer Discovery and Product Discovery were instrumental in generating multiple Product features and business models for Messenger, Instagram DMs and WhatsApp.

    • India
    • Education Administration Programs
    • Founder and CEO
      • Jul 2016 - Feb 2018

      Founder and CEO of iCode, a campus startup that focuses on improving the employability skills of students, by acting as a bridge between the coders and the students willing to learn from them. My contributions: - Generated a revenue of $390 by enrolling 56 students. - Raised over $541 from an independent investor - Designed and implemented the course structure, handled all marketing campaigns, accounting and financial needs Founder and CEO of iCode, a campus startup that focuses on improving the employability skills of students, by acting as a bridge between the coders and the students willing to learn from them. My contributions: - Generated a revenue of $390 by enrolling 56 students. - Raised over $541 from an independent investor - Designed and implemented the course structure, handled all marketing campaigns, accounting and financial needs

    • India
    • Non-profit Organization Management
    • 500 - 600 Employee
    • Child Rights Leader
      • Oct 2016 - Jan 2018

      - Selected as one among 30 students from all over India for the 2016-2017 intake - Improved the digital presence of CRY by initiating various marketing campaigns and interactive activities - Helped organise a Soccer Game to sensitize corporate workers about the lives of children - Selected as one among 30 students from all over India for the 2016-2017 intake - Improved the digital presence of CRY by initiating various marketing campaigns and interactive activities - Helped organise a Soccer Game to sensitize corporate workers about the lives of children

    • United States
    • Software Development
    • 200 - 300 Employee
    • Campus Ambassador
      • Aug 2016 - Aug 2017

      - Organized a coding contest with over 400 participants from my college campus - Restructured the coding contests in college by converting them to use HackerEarth as a coding platform - Organized a coding contest with over 400 participants from my college campus - Restructured the coding contests in college by converting them to use HackerEarth as a coding platform

Education

  • ESSEC Business School
    MSc in Management - Grande École
    2018 - 2021
  • Velammal Engineering College
    Bachelor of Engineering (B.E.), Computer Science
    2014 - 2018
  • SSK Higher Secondary School
    High School, Biology, General
    2011 - 2013
  • Chettinad Vidyashram
    AISSE, 10
    2004 - 2011

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