Experience

Skillmatics

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President - Marketing

  • Oct 2019 - Present

  Skillmatics develops innovative educational products and games designed to help children build core skills and reinforce key learning concepts. We currently sell globally across 15+ countries through our own website, various e-commerce marketplaces and through an international network of 3000+ retail stores, with a primary focus on the North American market. Skillmatics is also the first ever Indian brand to sell across Hamleys globally. Skillmatics develops innovative educational products and games designed to help children build core skills and reinforce key learning concepts. We currently sell globally across 15+ countries through our own website, various e-commerce marketplaces and through an international network of 3000+ retail stores, with a primary focus on the North American market. Skillmatics is also the first ever Indian brand to sell across Hamleys globally.



AZA (azafashions.com)

• Mumbai Area, India

• Digital Marketing Manager

  • Mar 2017 - Jun 2019

  • Planning of monthly budgets and strategizing, execution for Paid campaigns (SEM) (Google Adwords, Facebook, Bing) with objective of achieving set multiple targets like budget, ROI and other business goals • Strategic planning for SEO of to maximize relevant traffic and business • Development of business pages (UX) and improving user engagement • Analyze and review performance of the various product offerings to identify relevant trends, key issues and/or opportunities • Implementing new technologies (AI, Automation) improving ROI and Conversion • Strategic planning for Email Marketing and Web Push Notifications • Content management and optimization • Analysis & Reporting through various MIS reports and observations Show less



Craftsvilla

• Technology, Information and Internet
• 1 - 100 Employee

• SEM Specialist

  • Jan 2017 - Mar 2017

  • Planning and execution of Paid campaigns (Google Adwords, Facebook, Bing) for Domestic (India), International (US) and Private Label (Jharonka) Website.  Adwords: Search, Display, Dynamic Remarketing, PLA & App Downloads Campaigns.  Facebook: Carousel, Dynamic Ads & App Downloads. • Collaborating with Product Team to create landing pages & optimize user experience • Strategic planning using Adobe Media Optimizer and Omniture to measure and optimize spend and performance based on the insights. Show less



JUCY Car Rentals (www.jucy.co.nz)

• Mumbai Area, India

• Paid Digital Marketing Consultant

  • Oct 2016 - Dec 2016

  • Planning and execution of Paid campaigns (SEM, Facebook) • Planning and execution of Google Analytics tracking code for analyzing all the metrics to scale up the performance of business. • Development of business pages (UX) and improving user engagement • Planning and execution of Paid campaigns (SEM, Facebook) • Planning and execution of Google Analytics tracking code for analyzing all the metrics to scale up the performance of business. • Development of business pages (UX) and improving user engagement



CarTrade.com

• India
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• Digital Marketing Manager

  • Oct 2014 - Sep 2016

  • Planning and execution of SEM (Paid: Google, Yahoo and Facebook) campaigns with objective of achieving set multiple targets like budget, ROI and other business goals • Identification of trends and insights from PPC Campaigns, and optimize spend and performance based on the insights. • Optimization of keyword coverage, keyword bids, account structure, and ad copy • Execution of campaigns with various agencies for generation of Leads and Traffic of the site and app installations • Creating Email creatives for different make models for awareness of Brand • Providing accurate reports and analysis to demonstrate effective return on investment (ROI) • Utilize web analysis tools and metrics to analyze the results of marketing programs. • Analyze user behavior on landing pages and conversion funnels using web analytic tools. Show less



KRAFTROOM

• Mulund

• Founder

  • Jul 2013 - Aug 2014

  • Creating and designing of unique craft personalized gifts • Planning and execution of SEM campaigns to create brand awareness and traffic • Conceptualized the idea of a customized gift shop and was instrumental in the execution of the business while taking into consideration different parameters • Organized events for promotion of the products • Creating and designing of unique craft personalized gifts • Planning and execution of SEM campaigns to create brand awareness and traffic • Conceptualized the idea of a customized gift shop and was instrumental in the execution of the business while taking into consideration different parameters • Organized events for promotion of the products