Roger Ling
Director of Product Marketing at Limitless Minds- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Audra Spahn
I had the pleasure of working with Roger for two years on the Amazon Launchpad team. We worked closely on "Voice of the Brand" projects aimed at continuous program improvement on behalf of our brands. Roger was always easy to work with, a great cross-functional collaborator, and very driven to help our brands succeed. He has strong communication skills; not only with internal stakeholders, but also with our brands, especially through his copywriting. Last but not least, he has a calming presence with a "get it done" done mentality. I would welcome working with him again in the future!
Katrina Munsell
Roger is knowledgeable, personable, and a great team player. He supports the many marketing campaigns that are run out of Microsoft's US Central Marketing Organization from an analytical capacity, and I've worked with him quite closely on a number of projects. He's thorough, dedicated and a teammate that you can count on. I feel privileged to work with Roger Ling.
Audra Spahn
I had the pleasure of working with Roger for two years on the Amazon Launchpad team. We worked closely on "Voice of the Brand" projects aimed at continuous program improvement on behalf of our brands. Roger was always easy to work with, a great cross-functional collaborator, and very driven to help our brands succeed. He has strong communication skills; not only with internal stakeholders, but also with our brands, especially through his copywriting. Last but not least, he has a calming presence with a "get it done" done mentality. I would welcome working with him again in the future!
Katrina Munsell
Roger is knowledgeable, personable, and a great team player. He supports the many marketing campaigns that are run out of Microsoft's US Central Marketing Organization from an analytical capacity, and I've worked with him quite closely on a number of projects. He's thorough, dedicated and a teammate that you can count on. I feel privileged to work with Roger Ling.
Audra Spahn
I had the pleasure of working with Roger for two years on the Amazon Launchpad team. We worked closely on "Voice of the Brand" projects aimed at continuous program improvement on behalf of our brands. Roger was always easy to work with, a great cross-functional collaborator, and very driven to help our brands succeed. He has strong communication skills; not only with internal stakeholders, but also with our brands, especially through his copywriting. Last but not least, he has a calming presence with a "get it done" done mentality. I would welcome working with him again in the future!
Katrina Munsell
Roger is knowledgeable, personable, and a great team player. He supports the many marketing campaigns that are run out of Microsoft's US Central Marketing Organization from an analytical capacity, and I've worked with him quite closely on a number of projects. He's thorough, dedicated and a teammate that you can count on. I feel privileged to work with Roger Ling.
Audra Spahn
I had the pleasure of working with Roger for two years on the Amazon Launchpad team. We worked closely on "Voice of the Brand" projects aimed at continuous program improvement on behalf of our brands. Roger was always easy to work with, a great cross-functional collaborator, and very driven to help our brands succeed. He has strong communication skills; not only with internal stakeholders, but also with our brands, especially through his copywriting. Last but not least, he has a calming presence with a "get it done" done mentality. I would welcome working with him again in the future!
Katrina Munsell
Roger is knowledgeable, personable, and a great team player. He supports the many marketing campaigns that are run out of Microsoft's US Central Marketing Organization from an analytical capacity, and I've worked with him quite closely on a number of projects. He's thorough, dedicated and a teammate that you can count on. I feel privileged to work with Roger Ling.
Experience
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Limitless Minds
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Director of Product Marketing
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Jun 2022 - Present
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Amazon
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Bangladesh
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Advertising Services
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1 - 100 Employee
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Senior Marketing Manager
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May 2022 - May 2022
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Marketing Manager
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May 2019 - May 2022
Led Mother's Day and Holiday events by defining messaging, content, and strategy for both B2C and B2B audiences, generating a combined $26.8M in revenue, while showcasing 2.7K products from 1.3K brands.Improved and optimized marketing strategies across email, display ads, and internal Amazon channels to drive traffic, resulting in my program consistently ranking in the top 10% of 124 business groups company-wide for site visitors.Conducted weekly, monthly, and quarterly analysis on campaign performance, presenting reports and insights to senior leaders.Increased seller engagement by creating 22+ new benefits, featuring 100% of in-program brands in marketing opportunities. Developed benefit adoption tracking mechanisms. Show less
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Chococurb
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Mexico
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Research Services
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Co-Founder and CEO
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Dec 2014 - May 2019
Set strategic direction including making major marketing decisions on pricing, products, promotions, and other key initiatives to drive brand performance. Managed operating plan and P&L. Built social media presence by producing compelling content to engage with consumers, growing follower count to 8.6K on Facebook, 9.5K on Twitter, and 9.8K on Instagram. Established partnerships with 50+ chocolate vendors, negotiating sub-wholesale prices (>50% discount) by convincing them of relationship value. Developed monthly demand plans to get product inventory delivered on time. Cultivated relationships with local, regional, and national media, getting press coverage in 47 publications. Proactively sought new exposure while maintaining media and influencer databases. Planned and executed local events with West Elm, MiiR Flagship, and Williams-Sonoma to build brand awareness. Led cross-functional 7-member team and launched e-commerce startup, generating revenue by driving 5 product launches and acquiring customers through Shopify, Amazon, and Apple App Store sales channels. Show less
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Marketing Program Manager
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Nov 2013 - Feb 2016
Managed all phases of 30+ marketing campaigns, including strategy, paid media setup, execution, and reporting. Leveraged comScore, BlueKai, and RadiumOne data to improve effectiveness in personalizing campaigns and targeting brand customers. Coached team of 13 program and project managers, helping them with client management, process workflows, and communication standards. Created agenda for and led weekly team meetings. Fostered relationships with 12 stakeholders and supported their business needs by determining key performance indicators, maximizing marketing return on investment, and evaluating optimization opportunities. 1 of 3 people chosen to partner with Microsoft leadership team on migrating Facebook Atlas ad serving platform. Conducted testing and provided feedback, seamlessly bringing advertising operations in-house. Show less
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Razorfish
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United States
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Advertising Services
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700 & Above Employee
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Account Manager
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2012 - 2013
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CBS Interactive
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United States
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Online Audio and Video Media
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700 & Above Employee
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Account Coordinator
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2011 - 2012
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DDB
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United States
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Advertising Services
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700 & Above Employee
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Advertising Intern
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2011 - 2011
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Jumpstart
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United States
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Non-profit Organizations
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500 - 600 Employee
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Corps Member
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2008 - 2009
Performed 300 service hours, establishing one-on-one relationships with 17 at-risk preschool children. Prepared them for educational success through promoting language, literacy, and social skill building and implementing classroom activities. Collaborated with and led team of 9 members to support holistic childhood development through enriching classroom experiences and meeting with family members to encourage active involvement at home. Performed 300 service hours, establishing one-on-one relationships with 17 at-risk preschool children. Prepared them for educational success through promoting language, literacy, and social skill building and implementing classroom activities. Collaborated with and led team of 9 members to support holistic childhood development through enriching classroom experiences and meeting with family members to encourage active involvement at home.
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Education
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University of Michigan
Bachelor of Arts, Economics & Psychology
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