Experience

Reimagine Well

• Hospitals and Health Care
• 1 - 100 Employee

• Founder / Creative Director

  • Feb 2008 - Present

  Los Angeles, California, United States Reimagine Well™ mission: To develop empowering programs that immerse patients in unique therapeutic experiences, leveraging content, technology, education and imagination to improve their journey from diagnosis to wellbeing Our solutions include: - Infusionarium: Immersive Healing Environments™ Evolving Disney theme park’s “architecture of reassurance” into an “architecture of healing“ the Infusionarium media platform and its patient directed experiences can be utilized on any… Show more Reimagine Well™ mission: To develop empowering programs that immerse patients in unique therapeutic experiences, leveraging content, technology, education and imagination to improve their journey from diagnosis to wellbeing Our solutions include: - Infusionarium: Immersive Healing Environments™ Evolving Disney theme park’s “architecture of reassurance” into an “architecture of healing“ the Infusionarium media platform and its patient directed experiences can be utilized on any internet connected device. Patients receive hospital treatment in the place they believe will best promote their healing. This personalized 'distraction therapy' has been shown to reduce anxiety and the need for side-effects medication. http://reimaginewell.com/immersive-healing-experiences/ - Digital Therapeutics / Med Games These Programs are intended to serve as a solution for multiple clinical challenges, from pre-procedure acclimation to procedure room distraction. VR headsets are optional​​; clinical staff and family can participate via the monitor. The radiation sedation reduction proof of concept study lowered the mean age of sedation from 10 to 3 y.o. https://reimaginewell.com/med-games/ - Learn Guides Each guide is segmented to be used over several years — from diagnosis, through treatment, and on to healing and wellbeing — and is able to be accessed 24/7 by patients and families. Enhanced learning has been shown to reduce hospital readmission and recurrence (in certain diseases). http://reimaginewell.com/learn-guides/ Clients utilizing our services include the Miami Cancer Institute, National Cancer Inst., Baptist Hospital So. Florida, CHOC Children's Hospital, Sinai Pediatric Hospital, City of Hope, The V.A., Baycare / St. Joseph's Children's Hospital, Bumrungrad Hospital (Thailand), GA Regents University Cancer Center, and more. Show less



National Cancer Institute

• Construction
• 1 - 100 Employee

• Creative Director (consulting)

  • Sep 2009 - Jan 2014

  Bethesda, Maryland, United States Overseeing the concepting, redesign and evolution of Cancer.gov at the National Cancer Institute with the goal of easing the cancer journey through effective communication of NCIs education, research and science. Led the creative teams that took NCI into social media on Facebook Twitter and YouTube, and built the media team to produce NCI media stories for researchers, patients and healthcare professionals.



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• VP / Creative Director (WDPRO)

  • 2003 - 2008

  Management responsibilities included staffing the original creative team for the initiative; then casting and managing the media, interactive and design teams for development and implementation while meeting fiscal and timeline requirements. During his tenure as creative director, online pre-arrival revenues for the Parks and Resorts segment grew from 220m to 1.2b dollars annually. 2008 saw the launch of over 125 projects, with another 60 in production. Hands on creative… Show more Management responsibilities included staffing the original creative team for the initiative; then casting and managing the media, interactive and design teams for development and implementation while meeting fiscal and timeline requirements. During his tenure as creative director, online pre-arrival revenues for the Parks and Resorts segment grew from 220m to 1.2b dollars annually. 2008 saw the launch of over 125 projects, with another 60 in production. Hands on creative responsibilities included concepting new online and connected experiences, developing new initiatives that merge dimensional attractions with at-home experiences, designing and directing media production and immersive experiential projects, mobile and iPod application design/production, and leading the overall creative direction for the world-wide Parks and Resorts online initiatives at Disney. Show less



Walt Disney Imagineering

• United States
• Entertainment Providers
• 700 & Above Employee

• VP / Creative Director

  • 1998 - 2008

  Creative responsibilities included concepting celebrations and attractions, integrating Imagineering talent and resources with Marketing and Alliance initiatives and developing new immersive entertainment experiences. Project responsibilities included selecting and managing the creative teams for development and production while meeting fiscal and timeline requirements. Roger served as the Creative Director for the "Millennium" and the "100 Years of Magic" celebrations, the two most… Show more Creative responsibilities included concepting celebrations and attractions, integrating Imagineering talent and resources with Marketing and Alliance initiatives and developing new immersive entertainment experiences. Project responsibilities included selecting and managing the creative teams for development and production while meeting fiscal and timeline requirements. Roger served as the Creative Director for the "Millennium" and the "100 Years of Magic" celebrations, the two most successful celebrations in DisneyWorld history. Show less