Experience

ASP- America's Swimming Pool Company

• United States
• Consumer Services
• 1 - 100 Employee

• Director Franchise Development

  • Nov 2020 - Present

  Greater Tampa Bay Area Authority Brands is a 15-brand and Home Service Franchisor. I am directly responsible for the development of the ASP brand for the United States and take candidates from intro to signing. Franchise Development Strategy, Broker Relations and Candidate Cultivation are the core functions of my role. For the parent organization, Authority Brands, I have mentored new Franchise Development team members and contribute to both strategy and tactics in development, operations and Fran Dev marketing.



i9 Sports

• United States
• Spectator Sports
• 500 - 600 Employee

• VP Franchise Operations & Franchise Development

  • Jan 2019 - Mar 2020

  Tampa/St. Petersburg, Florida Area In my dual role at i9 Sports, I was responsible for 150+ unit Operations and Franchise Development. I created the strategy and managed results to reach new and resale sales goals for expansion, marketing budget allocation, sales team recruitment and management, FDD reviews and managing the funnel. Results produced the best year in a decade for the brand with a total of 44 deals during my tenure. The most rewarding part of my career was creating a Veteran’s franchise giveaway program for the… Show more In my dual role at i9 Sports, I was responsible for 150+ unit Operations and Franchise Development. I created the strategy and managed results to reach new and resale sales goals for expansion, marketing budget allocation, sales team recruitment and management, FDD reviews and managing the funnel. Results produced the best year in a decade for the brand with a total of 44 deals during my tenure. The most rewarding part of my career was creating a Veteran’s franchise giveaway program for the brand. Show less



Signarama

• United States
• Retail
• 300 - 400 Employee

• Vice President Operations

  • Nov 2017 - Jan 2019

  United States Signarama is one of the world's largest sign manufactures. I oversaw the day to day operations for 800 franchise locations in over 32 countries. During my tenure, the brand sold 74 units. The scope of my work reached every facet- sales, marketing, operations, real estate, site selection, finance, on-boarding, collections, International Master License Partners, franchise legal & compliance. My key focus was driving franchisee profitability, successfully launching new owners and creating… Show more Signarama is one of the world's largest sign manufactures. I oversaw the day to day operations for 800 franchise locations in over 32 countries. During my tenure, the brand sold 74 units. The scope of my work reached every facet- sales, marketing, operations, real estate, site selection, finance, on-boarding, collections, International Master License Partners, franchise legal & compliance. My key focus was driving franchisee profitability, successfully launching new owners and creating operational excellence. Embracing the dynamics of working with a franchisor holding 9 brands utilizing shared services, obtaining my CFE and traveling the globe were very rewarding experiences. I enjoyed using my design skills to create a new showroom that was launched world-wide as well as a result. The challenge of upgrading all POS and workflow systems globally was terrific. Show less



Big Frog Franchise Group

• United States
• Retail
• 1 - 100 Employee

• VP Business Development & Director of Field Support

  • Aug 2014 - Jun 2017

  United States Big Frog Custom T-Shirts & More was an emerging franchise when I had joined the team. I was a franchise business advisor for existing owners. Having oversight of field support operations, managing vendor relations and contract negotiations. I enjoyed instructing in franchise university, editing operations manuals, conducting site visits and conducted guerrilla marketing in the field. I created multiple business and financial forecasting templates for the brand, developed marketing recipes… Show more Big Frog Custom T-Shirts & More was an emerging franchise when I had joined the team. I was a franchise business advisor for existing owners. Having oversight of field support operations, managing vendor relations and contract negotiations. I enjoyed instructing in franchise university, editing operations manuals, conducting site visits and conducted guerrilla marketing in the field. I created multiple business and financial forecasting templates for the brand, developed marketing recipes, grand opening manuals, maintained budgets, visited franchisees for training, support and compliance. The most valuable experience was using technical writing skills, training franchisees, understanding franchise legal and best practices while studying to obtain my CFE. Show less



Hubbard Enterprises

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• GM Sales & Operations

  • Apr 2013 - Aug 2014

  Tampa/St. Petersburg, Florida Area This was an interesting and unexpected diversion in my career. A two month consulting offer that I had made to a local company resulted in becoming the right hand man for the CEO of a 3rd generation multi-million dollar, multi location maritime and tourism operation which included a retail component. The company has significant commercial vessels that offer deep sea fishing, sight seeing tours, charters, rentals and merchandise. Initially nervous about taking on the unknown, the experience… Show more This was an interesting and unexpected diversion in my career. A two month consulting offer that I had made to a local company resulted in becoming the right hand man for the CEO of a 3rd generation multi-million dollar, multi location maritime and tourism operation which included a retail component. The company has significant commercial vessels that offer deep sea fishing, sight seeing tours, charters, rentals and merchandise. Initially nervous about taking on the unknown, the experience confirmed my belief that the widget is not as relevant as the talent it takes to apply business best practices, regardless of product or services. The company thrived during my tenure, having record revenue growth and expansion of products and services. Valuable lessons absorbed where understandings of maritime law, marine biology, oceanic passenger vessel safety, Florida fish & wildlife and Coast Guard regulations. The most rewarding experience was interacting with a plethora of colorful characters ranging from Master Captains & Fleet managers, Captains, Mates and their Crew. I enjoyed coaching the retail, sales and rentals teams to significant milestones. Show less



Veritas Instrument Rental Incorporated

• United States
• Musicians
• 1 - 100 Employee

• Director of Operations

  • Nov 2006 - Mar 2012

  Clearwater, Fl. At Veritas, I oversaw field support, business development/marketing and operations for 300 retail affiliate locations that specialized in instrumental music retailing with a focus on school instrument rentals. I designed, managed the construction of and acted as the Director of Operations for the company's new 35,000sf distribution, repair and remanufacturing facility while also maintaining my role in marketing the business and training business owners. The most interesting part of my career… Show more At Veritas, I oversaw field support, business development/marketing and operations for 300 retail affiliate locations that specialized in instrumental music retailing with a focus on school instrument rentals. I designed, managed the construction of and acted as the Director of Operations for the company's new 35,000sf distribution, repair and remanufacturing facility while also maintaining my role in marketing the business and training business owners. The most interesting part of my career was having the opportunity to apply my interest in engineering and science to design a remanufacturing facility, create the processes and workflow system that reduced the company's debt service by seven figures during the recession. One of the most rewarding parts of my career here was staff levels quadrupling during a time when companies were laying off employees. Most impacting was proving that America is fully capable of producing high quality products in an eco-friendly manner in a non-unionized environment. Show less



Guitar Center

• Brazil
• Retail

• Director of Retail Integration

  • Feb 2005 - Sep 2006

  United States When Guitar Center had acquired Music & Arts, the company I had helped to build over 16 years of my career, I was promoted to oversee retail integrations in which I led a team that was able to complete acquisitions of competitors. The most rewarding part of this part of my 18-years career was becoming a certified sales and operations trainer, understanding the publicly traded environment, SOCS regulations, best practices and due diligences for business acquisitions.



Music & Arts

• Musicians
• 700 & Above Employee

• District Manager

  • Jul 1988 - Mar 2005

  North and South Carolina I began my career on the retail sales floor, moved into store management in my first year. On year two, I was moved into outside sales/management and became a multi-unit/multi-state retail district manager overseeing store operations and outside sales force before being promoted when Guitar Center, a publicly traded company acquired the company. The most rewarding part of my career was learning from a great business coach who pushed me to perform, truly cared about my personal growth and shared… Show more I began my career on the retail sales floor, moved into store management in my first year. On year two, I was moved into outside sales/management and became a multi-unit/multi-state retail district manager overseeing store operations and outside sales force before being promoted when Guitar Center, a publicly traded company acquired the company. The most rewarding part of my career was learning from a great business coach who pushed me to perform, truly cared about my personal growth and shared openly a good deal of wisdom that I continue to pay forward each day. Show less