Senior Vice President, Business Development, APJ

• Aug 2023 - Present

Leading business development for retail media across Asia-Pacific and Japan, partnering retailers with a new generation of identity-led retail media, offering onsite placements and leveraging 1PD data offsite Leading business development for retail media across Asia-Pacific and Japan, partnering retailers with a new generation of identity-led retail media, offering onsite placements and leveraging 1PD data offsite

Retail Media Committee

• Feb 2023 - Present

The Retail Media Committee brings together leaders in the space – buyers, sellers, and ad tech solutions – to align on advertiser needs, requirements, and standards to reduce friction and drive growth The Retail Media Committee brings together leaders in the space – buyers, sellers, and ad tech solutions – to align on advertiser needs, requirements, and standards to reduce friction and drive growth

Consultant, Global Retail Media Product [Contract]

• May 2023 - Jul 2023

Led the design & development of the global retail media solution, a 3 month engagement build the solution to help brands maximise the efficiency & effectiveness of their retail media investments Led the design & development of the global retail media solution, a 3 month engagement build the solution to help brands maximise the efficiency & effectiveness of their retail media investments

Head of Retail Media, ANZ

• Nov 2021 - Apr 2023

Established and led the Criteo retail media business, partnering with enterprise retailers to leverage the SaaS tech stack to monetise owned assets, first-party data & audiences, creating new revenue streams. Established and led the Criteo retail media business, partnering with enterprise retailers to leverage the SaaS tech stack to monetise owned assets, first-party data & audiences, creating new revenue streams.

eCommerce Lead, WPP AUNZ

• Dec 2019 - Nov 2021

eCommerce lead & subject matter expert at WPP AUNZ, part of a network of specialists across the holding group leading projects, pitches, events, and thought leadership for their focus area. eCommerce lead & subject matter expert at WPP AUNZ, part of a network of specialists across the holding group leading projects, pitches, events, and thought leadership for their focus area.

General Manager, GroupM Commerce

• Jun 2019 - Nov 2021

Founder of GroupM Commerce, the HoldCo's dedicated e-com business, providing consultancy & solutions to drive client growth. Responsible for product development and the Amazon centre of excellence Founder of GroupM Commerce, the HoldCo's dedicated e-com business, providing consultancy & solutions to drive client growth. Responsible for product development and the Amazon centre of excellence

Interactive Board Member

• Feb 2016 - Nov 2021

The Interactive Board brought together digital leaders across the industry to drive the efficiency and effectiveness of digital advertising, with a focus on developing education & best practice, and to safeguard the interests of agencies and their clients. We created the MFA Digital Foundation Certificates, a new program to establish the industry with a solid and consistent level of foundational digital media knowledge. - Cert I: Display, Video, Social & Search Engine Marketing… Show more The Interactive Board brought together digital leaders across the industry to drive the efficiency and effectiveness of digital advertising, with a focus on developing education & best practice, and to safeguard the interests of agencies and their clients. We created the MFA Digital Foundation Certificates, a new program to establish the industry with a solid and consistent level of foundational digital media knowledge. - Cert I: Display, Video, Social & Search Engine Marketing (SEM). - Cert II: Search Engine Optimisation (SEO), Content Marketing, Programmatic & Measurement Show less The Interactive Board brought together digital leaders across the industry to drive the efficiency and effectiveness of digital advertising, with a focus on developing education & best practice, and to safeguard the interests of agencies and their clients. We created the MFA Digital Foundation Certificates, a new program to establish the industry with a solid and consistent level of foundational digital media knowledge. - Cert I: Display, Video, Social & Search Engine Marketing… Show more The Interactive Board brought together digital leaders across the industry to drive the efficiency and effectiveness of digital advertising, with a focus on developing education & best practice, and to safeguard the interests of agencies and their clients. We created the MFA Digital Foundation Certificates, a new program to establish the industry with a solid and consistent level of foundational digital media knowledge. - Cert I: Display, Video, Social & Search Engine Marketing (SEM). - Cert II: Search Engine Optimisation (SEO), Content Marketing, Programmatic & Measurement Show less

Juror, Creative eCommerce Category (2020 & 2021)

• Apr 2021 - Jun 2021

Honoured to be invited as a jury member for the 'Creative eCommerce' category award across 2020 & 2021. The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields, the largest gathering of the advertising & creative communications industry. Honoured to be invited as a jury member for the 'Creative eCommerce' category award across 2020 & 2021. The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields, the largest gathering of the advertising & creative communications industry.

eCommerce Advisor

• Jan 2020 - Jun 2021

Providing guidance and expertise in relation to direct-to-consumer setup, growth and broader commerce opportunities. Providing guidance and expertise in relation to direct-to-consumer setup, growth and broader commerce opportunities.

Head of eCommerce & CX

• Jul 2017 - Jun 2019

Leadership of our technology partnerships & e-commerce practice, including product development and delivery of client solutions for P&G, Mars, Fonterra & Revlon. Driving development & commercialisation of GroupM e-commerce tools and services.

Head of Digital

• Jul 2015 - Dec 2017

Leadership of the MediaCom Digital team, driving investment & commercial targets and working with our client teams across data, tech and tools to deliver best in class media planning & systems for our clients.

Head of Strategy, Sports Central

• Apr 2012 - Jun 2015

Leading the strategy and customer value proposition for Sports Central, the sports integration division at NewsCorp. I developed the go-to-market value proposition and created cross media solutions for advertisers, driving $45m in incremental revenue. Leading the strategy and customer value proposition for Sports Central, the sports integration division at NewsCorp. I developed the go-to-market value proposition and created cross media solutions for advertisers, driving $45m in incremental revenue.

Interactive Media Manager, PHD IQ

• Mar 2004 - Nov 2007

Media Buyer, Broadcast Department

• Feb 2003 - Mar 2004

Marketing Analyst, Esso UK

• Jul 1999 - Jun 2000