Experience

SparkCognition

• United States
• Software Development
• 200 - 300 Employee

• Product Marketing Manager

  • Apr 2022 - Present

  Austin, Texas, United States Responsible for the GTM strategy and execution for a suite of AI products serving the industrial, renewable energy, and education sectors; refined product-market strategies increasing adoption and revenue for each industry segment. Defined and led positioning and messaging, pricing and packaging, and competitive analysis; leveraged marketing collateral to improve customer validation, demand generation, product strategy, and roadmap. Market subject matter expert for machine learning, natural… Show more Responsible for the GTM strategy and execution for a suite of AI products serving the industrial, renewable energy, and education sectors; refined product-market strategies increasing adoption and revenue for each industry segment. Defined and led positioning and messaging, pricing and packaging, and competitive analysis; leveraged marketing collateral to improve customer validation, demand generation, product strategy, and roadmap. Market subject matter expert for machine learning, natural language processing, visual AI, and generative AI; applied domain expertise to progress market expansion strategy and product positioning. Show less



Dell Technologies

• Biotechnology Research
• 1 - 100 Employee

• Sr. Product Marketing Manager

  • Jul 2019 - Apr 2022

  Austin, Texas Area Team: Server Product Marketing (PowerEdge) Led cross-functional product launch for next generation servers, collaborating with sales, product, partners, agencies, and digital teams; owned GTM strategy and launch execution for PowerEdge with AMD servers. Developed end-to-end product marketing report that analyzes sales data and applies NLP to win reports; report provides a new level of transparency to sales history that drives GTM strategy.



Samsung Electronics America

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Product Strategy Intern - Emerging Technologies

  • Jun 2018 - Aug 2018

  Richardson, Texas Team: Product Innovation Defined a strategy framework to aid design team in taking a customer-focused approach to its mobile portfolio; framework was to be implemented into a tool that identifies new product innovations for its portfolio offering. Completed strategic analysis on channel conflict and growth strategies caused by the move to online retailing; pitched actionable findings to Executive Committee to increase Samsung’s power and ROI in new and existing channels.



Noblis

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Data Analytics Consultant

  • Jun 2016 - Jul 2017

  Reston, Virginia Division: Transportation and Telecommunications Team: Economic Analytics Tactical Team Advised government clients by providing analytics-driven recommendations; sample work includes the design and development of an interactive R and Excel-based tool that analyzes resumes to identify understaffed skillsets and the development of an automated contract transition model forecasting $10B of telecommunication contracts



Freddie Mac

• United States
• Financial Services
• 700 & Above Employee

• Economic & Financial Model Owner

  • Jul 2014 - Jun 2016

  McLean, Virginia Division: Enterprise Risk Management Team: Enterprise Risk Analytics/Counterparty Modeling Developed a mortgage bank risk model - owned the roadmap and prioritization of model enhancements by balancing tradeoffs between qualitative and quantitative factors; new model improved the predictive accuracy by over 15%. Designed and automated reports evaluating the counterparty portfolio after completing thorough analysis to identify end user’s needs; resulted in an aggregate view of risk… Show more Division: Enterprise Risk Management Team: Enterprise Risk Analytics/Counterparty Modeling Developed a mortgage bank risk model - owned the roadmap and prioritization of model enhancements by balancing tradeoffs between qualitative and quantitative factors; new model improved the predictive accuracy by over 15%. Designed and automated reports evaluating the counterparty portfolio after completing thorough analysis to identify end user’s needs; resulted in an aggregate view of risk metrics for liquidity, leverage and profitability for upper-level management. Finalist, 2014 Freddie Mac Business Case Competition - Increasing Competitiveness through Innovative Time Management

• Business Management Associate

  • Feb 2013 - Jun 2014

  McLean, Virginia Division: Models, Missions & Research Team: Model Operations/Data Management Constructed an Access and VBA database that aggregated 3 source databases into a reporting tool for 100+ corporate models, associated changes, and audit findings; resulted in unified reports for middle and senior management decision support and prioritization. Led three-person team in development of new time management system to improve corporate competitiveness through catalyzing innovation; resulted in… Show more Division: Models, Missions & Research Team: Model Operations/Data Management Constructed an Access and VBA database that aggregated 3 source databases into a reporting tool for 100+ corporate models, associated changes, and audit findings; resulted in unified reports for middle and senior management decision support and prioritization. Led three-person team in development of new time management system to improve corporate competitiveness through catalyzing innovation; resulted in formation of a new team, promoting division-wide culture change by planning cross-department innovation projects and team events. Produced a weekly model change pipeline report which is distributed to over 150 employees. Integrate SharePoint 2010 into our corporate model change process.



University of Virginia

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Capstone Researcher

  • Aug 2011 - May 2012

  Developed linear statistical models for the U.S. Army Research Laboratory to predict relevant cultural factors in areas of operation abroad. Our team built a system with automated data collection and interpretation. Operated at a professional standard while maintaining specific targets and deadlines. Published by IEEE for the System and Information Engineering Design Symposium.