Founder and CEO

• Sep 2020 - Present

Created to meet the growing needs of the hotel and Franchise Management companies. I bring a team of experts to provide a marketing solution in SEO, Paid Media, Social Media and OTA management as well as a variety of custom marketing services. Created to meet the growing needs of the hotel and Franchise Management companies. I bring a team of experts to provide a marketing solution in SEO, Paid Media, Social Media and OTA management as well as a variety of custom marketing services.

Owner

• Aug 2017 - Present

Operator of a media company specializing in marketing videos for websites, TV commercials, and social media. Specializing in story telling to engage with a consumer and to drive a sale for our clients. Operator of a media company specializing in marketing videos for websites, TV commercials, and social media. Specializing in story telling to engage with a consumer and to drive a sale for our clients.

Director, Portfolio Account Leadership

• May 2019 - Sep 2020

Responsible for managing relationships with key owner and Franchise Management Sales, Marketing, and eCommerce teams.

Senior eCommerce Manager

• Jan 2016 - Sep 2020

Responsible for digital marketing and performance for Top Tier, Full Service Hotels and Resorts. To meet and exceed the goals of my clients and stakeholders, I focus my efforts on the following: *Optimization of paid media efforts and demand generation, including managing the hotel's budgets*Working with the best partners for placement and performance, including: Expedia, Booking.com, TripAdvisor, Trivago and others *Pull-Through of Cluster Promotional Campaigns: Maximize use of corporate marketing channels including the website, emails, affiliate networks and paid search*Working cooperatively with Marketing Managers, Revenue Managers and coordinating efforts from our corporate brand teams at Marriott headquarters. *Identifying opportunities from an SEO perspective to target strategic keywords for maximum exposure and optimization*Enhancing our Social Media presence for all hotels and ensuring the right brand voice is being communicated via a targeted approach and on the appropriate channels*Preparation and reporting of all digital metrics and future opportunities to present to stakeholders and hotel ownership groups Show less

Cluster eCommerce Manager

• Nov 2012 - Jan 2016

Responsible for full service resorts in the South Florida and San Antonio Regions in the following disciplines:*Interface with Marketing & eCommerce Managers, Revenue Management and Sales Leaders to position properties properly on all eCommerce Channels* Search Engine Optimization and Vendor selection. I oversee Keyword selection approval, On-page and off-page tactic management; and communication to stakeholders* Hotel Website Management: Continual audit of content and imagery and adjustments as necessary to impact conversion and maximize RNs from this channel. * Pull-Through of Cluster Promotional Campaigns: Maximize use of corporate marketing channels including the website, emails, affiliate networks and paid search* eCommerce Communication and Education: Respond to stakeholder questions in a timely manner; Pro-active engagement and education around new technologies and websites* Online Travel Agency (OTA) Management: Ensure content best represents the properties via ongoing audits and updates as well as optimizing the channels effectively Show less

Senior Account Manager

• Nov 2011 - Nov 2012

-Opened and led the Miami office, a top revenue destination for Booking.com-I led a team of seven sales and revenue managers overseeing the market of Jupiter, FL down to Key West-By building relationships with hotels, I obtained base room allocations, rates, and additional inventory throughout the year to ensure our mutual success-Coordinating with the corporate offices in Amsterdam, I identified innovative strategies and opportunities for improvements on the front end website as well as for the hotel's extranet-I was responsible for setting targets for revenue for South Florida based on current data such as year over year figures, booked bookings, and conversion. Show less

Senior Account Manager

• Sep 2010 - Nov 2011

-Oversaw a team of up to 12 sales and revenue managers operating the territories of TN, GA, AL, MS, NC, and SC and West coast of FL -Created sales initiatives and marketing materials to sign new partners in emerging markets-Interviewed and hired individuals, bringing the employee count from 10 to 35 in less than a year-Signed many new hotel accounts to Booking.com, opening up new markets to visitors of our website

Team Leader, Customer Service

• Mar 2009 - Sep 2010

Creative Marketing Manager

• Sep 2007 - Dec 2008