Experience

Petrol Industries
• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee
• International Sales Director

  • Oct 2020 - Present


Self-employed

• Real Estate
• 1 - 100 Employee

• Chief Commercial officer/ Advisor (free lance)

  • Jun 2017 - Oct 2020

  Adviser on commercial strategy & execution, marketing, e- commerce,consumer brands, retail. Adviser on commercial strategy & execution, marketing, e- commerce,consumer brands, retail.



Twinlife Europe B.V.

• Netherlands
• Design Services
• 1 - 100 Employee

• CEO

  • Jun 2017 - Apr 2019

  - re-positioning of brand after restart into higher part of mid segment with new design set up and marketing campaign - closed loss making operations in EU and acquired new key accounts in NL and Ger - implemented new SiS, ERP system and B2B-B2C webshop - re-structured internal organisation and selected new partners in production, logistics and IT - growth in average revenue per door - re-positioning of brand after restart into higher part of mid segment with new design set up and marketing campaign - closed loss making operations in EU and acquired new key accounts in NL and Ger - implemented new SiS, ERP system and B2B-B2C webshop - re-structured internal organisation and selected new partners in production, logistics and IT - growth in average revenue per door



Scotch & Soda

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Global Sales Director Maison Scotch

  • Jan 2009 - Mar 2017

  Global Sales Director Maison Scotch, Woman line of Scotch & Soda since 2009. - Responsible for global Maison Scotch revenues and margin- Set up Ladies sales teams in 27 countries with 10-15 own reps in NL and GER, 5 agents and 20 distributors in EMEA, Australia, USA/CAN.- Close collaboration with design, buying, marketing and finance to optimise all key commercial key processes- managed P&L of key accounts ensuring revenue and margin were maximised while expenses and risks were minimised- Set up online whole sale business for a.o. Zalando, Asos, Amazon for Men & Woman- Multiyear deals key accounts in EU for Men & Women incl new SIS - Management of International Fairs and line launches ( AMS, Berlin, NY and COP)- Developed and managed new SiS concepts from design to long term deals up to 400 SiS- Buy out German agents in 2015-2016, set up in house GER organisation (24fte and 3 showrooms), blue print for future- C-developed B2B platform, migrated 1500+ customers in 2 years- Stock clearance

• (Inter)national Sales Manager Scotch & Soda Men

  • Feb 2003 - Dec 2008

  - Responsible for revenue and margin in N- EU, BLX, DACH, E-EU- Managed team of 4 NL account managers (250 accounts), 8 agents in DACH, 3 agents in Nordics, 1 distributor in Belgium and 6 distributors in E-EU. Number of doors 2000- Managed 8 Key Accounts in NL and GER directly- Managed forecast and order intake as part of S&OP process together with buying and finance department- Communication of market needs to product design/marketing- reporting to global sales director and CEO

• National Account Manager Scotch & Soda Men Netherlands

  • Jan 1996 - Jan 2003

  - Grew accounts from 40 to 100 accounts in Southern part of NL- Upgraded distribution from low/mid to mid/high segment- New key account acquisition, i.e Voorwinden, van Tilburg Mode, van Dijk Waalwijk- Closed down distribution in lower end and non fashionable outlets- Reporting to Sales Manager NL



Optical Concept & Design

• Belgium
• 1 - 100 Employee

• Previous work experience

  • May 1993 - Nov 1995

  - National Account Manager for Alpina (ski) Eye Wear ( 1year) - Account manager South Netherlands of Chai Design Wear (1 year) - Travel and worked abroad ( 6 months) - National Account Manager for Alpina (ski) Eye Wear ( 1year) - Account manager South Netherlands of Chai Design Wear (1 year) - Travel and worked abroad ( 6 months)