Rod Strauch

Marketing and Business Development Manager at Fusion Professionals
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, GH

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Credentials

  • Leading a Marketing Team
    LinkedIn
    Jun, 2018
    - Oct, 2024
  • Business-to-Business Sales
    LinkedIn
    May, 2018
    - Oct, 2024
  • Key Account Management
    LinkedIn
    May, 2018
    - Oct, 2024

Experience

    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing and Business Development Manager
      • Mar 2017 - Present

      Fusion professionals is a dynamic IT solutions company based in Sydney, Australia. We provide leading solutions to enterprise companies to solve business and technology challenges. The simple reason why Fusion Professionals exists, is our unwavering desire for “Driving the Best Enterprise Technology Solutions” for all our clients; past, present and into the future. Fusion professionals is a dynamic IT solutions company based in Sydney, Australia. We provide leading solutions to enterprise companies to solve business and technology challenges. The simple reason why Fusion Professionals exists, is our unwavering desire for “Driving the Best Enterprise Technology Solutions” for all our clients; past, present and into the future.

    • United States
    • Online Media
    • 200 - 300 Employee
    • Legacy.com's Australian and NZ representative
      • Jul 2016 - Present

      Legacy.com is the global leader in the provision of online obituary notice solutions to more than 1500 newspapers.Retain and Gain is proud to be associated with Legacy's Australian and NZ media partners and look forward to continually supporting Legacy.com's clients, newspaper affiliates and funeral homes in the region. Legacy.com is the global leader in the provision of online obituary notice solutions to more than 1500 newspapers.Retain and Gain is proud to be associated with Legacy's Australian and NZ media partners and look forward to continually supporting Legacy.com's clients, newspaper affiliates and funeral homes in the region.

    • Business development Manager
      • Feb 2017 - Present

    • Director
      • Aug 2013 - Present

      At Retain and Gain, we believe that the customer should be at the heart of every successful business. Focusing on customers while running your business day to day is not always easy. Our speciality is identifying and retaining the right customers that will allow your business to be profitable and grow. My Experience:• Sales Process Management and Business Development• Print and digital advertising sales operations• Customer Relationship Management system planning and implementation• Customer segmentation and Data Analysis• Retention and Customer Life Cycle strategy development• Marketing communications, and advertising sales planning and pipeline management• Website design, development and supportCurrent and Recent Engagements:Fusion Professionals – Information Technology and Architecture Solutions Provider (Current)As a Business Development Manager, I developed and implemented strategies for a structured approach to customer engagement, marketing communications and sales management.Fleet Auto News – Fleet Leasing Industry Publication and News Source (Current)As a Business Development Manager, I delivered print and digital advertising sales, exceeding budgets and margins for multiple products.BrandQuest - Strategic Branding Agency (Current)As a Business Development Manager, I delivered Customer Engagement and Business Development strategies, deployed and managed performance management systems and processes designed to generate new business and maintain the sales team focus on a growing pipeline.Business Development Manager (Pitcher Partners Business Advisory Services) I provide new business opportunities within the IT audit space. Helping businesses understand their current IT systems, processes and infrastructure compared to best practice and availing them with options that meet their compliance, performance and cost requirements.

    • Australia
    • Motor Vehicle Manufacturing
    • Business Development Manager
      • Aug 2016 - Apr 2018

    • United Kingdom
    • Retail Groceries
    • Customer Segmentation and Channel Management Specialist
      • Sep 2012 - Mar 2013

      A member of News Limited’s “National Customer Solutions” team; responsible for developing and driving segmentation models and defining channel management strategy. Delivering transformational change for customer management across the field, call centre and agency sales channels nationally, developing customer retention strategies targeting “at risk”, high value customers across 3 key sales categories nationally valued in excess of $168M Nationally. A member of News Limited’s “National Customer Solutions” team; responsible for developing and driving segmentation models and defining channel management strategy. Delivering transformational change for customer management across the field, call centre and agency sales channels nationally, developing customer retention strategies targeting “at risk”, high value customers across 3 key sales categories nationally valued in excess of $168M Nationally.

    • India
    • Writing and Editing
    • Group Advertising Operations Manager
      • Jan 2006 - Aug 2012

      A member of the sales leadership team charged with development and management of the group’s strategic and new business plans. Responsible for all planning, development and coordination of the group’s advertising sales analytics, systems, procedures, pricing, policy and inventory management. Key Achievements:Developed and delivered customer allocation and territory management strategies including optimized customer portfolio size for retention and the delivery of sales targets through customer prioritization for key accounts, field sales and call centre staff (200 staff).Developed and launched pricing and sales activity systems and dashboards providing over a dozen KPIs. Liberating the field sales team, streamlining sales administration and improving customer visibility, retention and value.Managed and lead a team of operational experts passionate about rejuvenating the sales functions and motivating the sales team to adapt and continually improve.

    • Chief Operating Officer
      • Feb 2004 - Jun 2006

      P&L, business planning and operational responsibility for a niche home & renovation start-up. Launching and becoming the number one website in the home & garden category, generating advertising revenue of $2.7 million in 10 mths. Establishing game changing advertising agreements, sponsorships and promotions with: Bluescope, Stegbar, IKEA, Austral and ninemsn.com.au. P&L, business planning and operational responsibility for a niche home & renovation start-up. Launching and becoming the number one website in the home & garden category, generating advertising revenue of $2.7 million in 10 mths. Establishing game changing advertising agreements, sponsorships and promotions with: Bluescope, Stegbar, IKEA, Austral and ninemsn.com.au.

    • Classified Business Development Manager
      • Apr 2003 - Feb 2004

      Opportunity assessment and business development responsibility for digital classified categories. Creating and implementing the commercial strategy, business plan, sales and P&L forecast for the launch of the first online joint venture between the Housing Industry Association and News Limited. Opportunity assessment and business development responsibility for digital classified categories. Creating and implementing the commercial strategy, business plan, sales and P&L forecast for the launch of the first online joint venture between the Housing Industry Association and News Limited.

    • Business Development & Marketing Research Consultant
      • Apr 2002 - Apr 2003

      Company:A newly restructured division charged with the task of positioning for and achieving growth targets of “significance” set at $100M and “relevance” to Sydney Water’s 4000 employees, by being the commercial vehicle for Sydney Water capabilities in external markets within the Asia Pacific region.Role: Business Process Management responsibility focusing on the development and implementation of a Balanced Scorecard and Australian Business Excellence Framework performance tools to aid in the penetration and growth of new markets currently; $25m with a 35% improvement in profit.

    • Product Manager
      • 1999 - 2000

      Company:A specialist consultancy and engineering firm focusing on high value control and safety systems, servicing industries ranging from petrochemicals to utilities.Role:Product responsibility for high value process control and critical safety systems; including customer support and service, service and maintenance contract negotiations and inventory management for over 1000 industrial clients nationally generating $40 million annually. Company:A specialist consultancy and engineering firm focusing on high value control and safety systems, servicing industries ranging from petrochemicals to utilities.Role:Product responsibility for high value process control and critical safety systems; including customer support and service, service and maintenance contract negotiations and inventory management for over 1000 industrial clients nationally generating $40 million annually.

    • Customer Services Manager
      • 1990 - 1999

      CompanyMoore Australia, a subsidiary sales office of Moore Products Company, an industrial systems and equipment manufacturer and integrator based in USA with revenues of US$165M and 1300 staff.Role: Customer services responsibility for all aspects of process control systems project sales including; project implementation, inventory management, systems quality and performance, customer service and maintenance and support nationally. Managing a support staff of 7 engineers and technicians, established 24/7 customer support, increased Service contract sales by over 300%, and improved customer loyalty; boosting revenue by 15% year on year.

Education

  • Australian Graduate School of Management
    MBA, Business Administration, Management and Operations
    2000 - 2001
  • University of Technology, Sydney
    BappSc(Chem) (Honours), Applied Chemistry
    1986 - 1990

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