Experience

OLA Media
• Australia
• Advertising Services
• 1 - 100 Employee
• Subdirector Comercial

  • Aug 2022 - Present


SerebroDigital

• Mexico
• Technology, Information and Internet
• 1 - 100 Employee

• Director de marketing digital

  • Jan 2020 - Aug 2022

  Director comercial, manejo de equipo de diseño, programadores web, ejecutivos de cuenta, community managers y diseñadores. Creación de estrategias digitales enfocadas a PYMES Director comercial, manejo de equipo de diseño, programadores web, ejecutivos de cuenta, community managers y diseñadores. Creación de estrategias digitales enfocadas a PYMES



América Móvil

• Telecommunications
• 1 - 100 Employee

• Digital Sales Manager

  • Jun 2019 - 2020

  Sales exclusively from the finance vertical. Multi-product proposals with strategies with results for clients. Relationship with digital agencies, programmatic sales and public relations with prospects. Sales exclusively from the finance vertical. Multi-product proposals with strategies with results for clients. Relationship with digital agencies, programmatic sales and public relations with prospects.



Shazam

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Programmatic sales manager

  • May 2018 - Jun 2019

  Marketing of spaces and digital strategies within the Shazam application. Creation of PMPs in the programmatic part, negotiation and closing with clients like: Mercedez, Turner, Exxon Mobil, Nestle. Relationship with media agencies: IPG Media Brands, Carta, Group M, Starcom Marketing of spaces and digital strategies within the Shazam application. Creation of PMPs in the programmatic part, negotiation and closing with clients like: Mercedez, Turner, Exxon Mobil, Nestle. Relationship with media agencies: IPG Media Brands, Carta, Group M, Starcom



ADman Media

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Digital Sales Manager for Programmatic Video

  • Aug 2017 - Jan 2018

  Daily follow up of all my Accounts performance (main Media Planning Agencies like Cadroen, Amnet, AOD, Minshare, etc.) to reassure they have the best client experience. -New Business: to atttract new Accounts with whom we had’nt worked previously -Upsell: achieving an increase in the investment of the budgets for digital vídeo by offering new products, better negotiated rates or good campaign optimizations -To contact and attract old Accounts that were inactive until my arrival in order to activate them again through a good problem-solving strategy Show less



Microsoft

• United States
• Software Development
• 200 - 300 Employee

• Agencies Account Executive Sr.

  • Jul 2014 - 2017

  Selling digital marketing strategies with the following platamorms (Prodigy MSN, Xbox, Outlook, Skype and Bing Apps) creating comprehensive digital advertising strategies every day. Relationship with the following agencies: OMD, IPG Mediabrands, Mediacom, Maxus and Virtualnet. Management of clients such as: Seat, VW, Renault, Chrysler, Mattel, BMW, HP, Disney, etc. Digital campaigns focused on achieving the best results in performance, branding, awareness and engagement. Execution of comprehensive campaigns that combine the display part with BTL activations, creating a value strategy. Experience: Management of CRM sales methodologies Conceptualization and digital creative execution Mobile Strategy and Video Programmatic Sales Marketing of content and Native Ads. Excellent relationships with Media Agencies and Direct Accounts Achievements. Show less



TV Azteca

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Digital Account executive

  • Nov 2012 - Jun 2014

  Marketing of comprehensive digital strategies. Creation of creative concepts by integrating creative teams, Azteca Digital social networks, display guideline, video content and extension with social media influencers. Supervision, monitoring of implementation, closure and post buy reports of the campaigns. Deal and negotiation with media agencies, creative agencies and direct clients. Management of clients such as: Pfizer, Bimbo, Unilever, VW, Grupo Modelo, Lala, etc. Annual Goal of 2 million pesos The main products are: Display campaigns (Rich Media) Production of video content Organic viralization in social networks Talent social network accounts (Youtube, Facebook and Twitter) Production of Apps, microsites, landing pages, live streaming and community managment Show less



Grupo Bimbo

• Food and Beverage Services
• 700 & Above Employee

• Public and Corporate Relations Manager

  • 2008 - 2011

  Environmental CRS project manager of Grupo Bimbo Foundation Reforestamos México. Design and implementation of social marketing campaign. Design and implementation of fundraising campaign. Organization of events, bulletins, communications and press conferences. Set up of the corporate identity. Coordination of publicity and marketing campaigns with Grupo Bimbo trademarks and its clients Burson Marsteller, Young and Rubicam, Santander, BBV Bancomer, Colgate Palmolive, Fedex, Kraft Foods México, Hewlett Packard, among others. Implementation of the commercial and sales area of Fundación Reforestamos México and manager of public relations. Responsible for CRS and participation of Grupo Bimbo Foundation before the Environmental Committee of Grupo Bimbo Show less