Rodrigo Pereira, M,Sc

Sales & Marketing Director at Hartmann Medical Devices at Hartmann Indústria e Comércio de Produtos Médico-Hospitalares
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Contact Information
us****@****om
(386) 825-5501
Location
BR
Languages
  • English -
  • Portuguese -
Skills

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Alexandre Santos

Rodrigo is a very talented professional. A true coach, always able to help us to seeing new perspectives and get motivation to work more and achieve new and challeging goals. During the time that we worked together I had the opportunity to improve my skills in people management, sales control and business model innovation. I can affirm that his leadership made me a better person and professional.

Marcello Rusciano Junior

Rodrigo é um excelente gestor, profissional com perfil desenvolvedor, estratégico em suas ações, com grande experiência comercial, aliado a uma forte dinâmica de relacionamento com seus comandados, buscando o melhor de cada um motivando e corrigindo se necessário.

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Credentials

  • Mestre em Gestão (Stricto Sensu)
    Universidade Federal Fluminense
    Jun, 2005
    - Nov, 2024

Experience

  • Hartmann Indústria e Comércio de Produtos Médico-Hospitalares
    • Brazil
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Sales & Marketing Director at Hartmann Medical Devices
      • Jun 2021 - Present

      French Company with global presence in over 60 countries. EBITDA revolution, with products repositioning and price raisings, bringing more than 15% of net growth at the first year; Responsible for all Sales & Marketing activities; Report to Brazilian CEO and European Director; Team Management; Structure Sales Strategies, including Sales policy and negotiations; Manage team with our own sales people and also 3rd parties and sales representatives all over Brazil; Attending hospitals directly, and also attending distributors; Marketing strategy, relation with agencies, promotional materials, folders, brochures, catalogues, events, digital marketing, social media and all marketing activities.

  • Thieme
    • Germany
    • Technology, Information and Media
    • 200 - 300 Employee
    • Head of Sales & Marketing Brazil at Thieme
      • Nov 2017 - May 2021

      Thieme is a German company, with more 130 years in the Market, specialized in health publishing, with offices in 4 continents, and more than 1000 employees. Top 50 companies in the world in their market. E-commerce start up, including digital strategy, technology, processes; In charge of digital marketing, social media, e-commerce marketing. Marketing and Institutional site; Congresses, events, fairs. Responsible for books sales and marketing, both in printed and digital. Responsible for journals sales and marketing. Responsible for sales of electronic plataforms and digital products.

  • Park Planet Rio Estacionamentos
    • Botafogo - Rio de Janeiro
    • Managing Partner
      • Nov 2015 - May 2017

      A Parking lot company Located in Botafogo – RJ - Responsible for company´s management, including People, Finance and Partnerships; - Establishment of partnerships in region to raise revenue and customers fidelity. Partneships with schools, Clinics, and stores; - Increase of 110% in the number of monthly regular clientes; A Parking lot company Located in Botafogo – RJ - Responsible for company´s management, including People, Finance and Partnerships; - Establishment of partnerships in region to raise revenue and customers fidelity. Partneships with schools, Clinics, and stores; - Increase of 110% in the number of monthly regular clientes;

  • Dabasons Imp Exp Com Ltda
    • Brazil
    • Medical Device
    • 1 - 100 Employee
    • Head of Sales & Marketing
      • May 2014 - Mar 2015

      Brazilian company specialized in distribution of Medical Devices, including implants, consumables, high technology equipments and surgical instruments, leader in his area of business. - Report to the Presidency; - P&L and KPI management; - Management of 6 branches all over the country and the Headquarter in São Paulo; - Management of bidding department, Customer Services, Marketing Intelligence and Events department; - Responsible for sales in all 7 business units: Neurosurgery, Neurofunctional (Neuromodulation),Spine, Orthopaedics, Biological, High Technology Equipments and surgical instruments; - Increasing of +14% year in results of some divisions; - Changing of professionals allocation between some departments, gaining efficiency and allowing a substantial costs reduction (18%), specially in Customer Services; - Increasing of integration between bidding department and other departments, bringing gain in sales; - Responsible for Marketing in all Business Units and for Corporate Marketing; - Management of a team with more than a 100 professionals; - Definition of Macro strategies, concerning distributors, resales, direct sales, beyond hospitals and health insurance plans;

  • Elsevier
    • Netherlands
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Commercial Director & Head of Business at Elsevier Health Sciences Brazil
      • Oct 2009 - Jun 2013

      Dutch Publisher, global leader in scientific, technical and professional content, with global revenue beyond U$6 billion and 7000 employees. - Head of Pharma Business Unit in Brazil, responsible since the portfolio offering creation, both products and services, printed and electronics, sales, production, delivery to clients until the P&L management of the BU; - Growth of 30,7% in results of Pharma Division 2013 x 2012; - Commercial Director of books business, including sales (printed, electronic and platforms) and academic advertising; - Average growth of 16,3% in books in last 4 years; - Implementation of a investment reallocation, prioritizing the academic advertising, which made possible improve the quality of sales. We growth sales decreasing discounts in average 6% and the days for payment in average 7 days; - Report for CEO Ibero-Américas; - Elaboration and implementation of an academic advertising reformulation, including process, people, strategy and training; - Development of new sales channels for products and services; - Complete elaboration of promotional campaigns: products, prices, payment terms, discounts, clients target;

  • Laboratório Cristália
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Senior Manager
      • Aug 2008 - Oct 2009

      Brazilian Pharmaceutical Industry, leader in Latin America in anesthesia, with revenue up to U$600 millions and 2500 employees. - Promote launching and relaunching of products, following the performance data, working the management of human and promotional resources in the territory; - Promote the corporate brand consolidation into clients; - Plan, organizing and accomplishing trainings to sales representatives, support professionals and pharmacists; - Analysys, plan, execution and following of sales and marketing strategies, such as segmentation of market, promotional campaigns, promotional materials, events, investments, channles choice, negotiation of prices and terms, building partnerships and control of the results.

  • Schering-Plough Research Institute
    • United States
    • Pharmaceutical Manufacturing
    • 400 - 500 Employee
    • Senior Manager
      • Jun 2000 - May 2008

      North American pharmaceutical Industry, global leader in allergy and corticotherapy with brazilian revenue up to U$500 millions and 1300 employees. - Strong work in Allergy, Orthopaedics, Central Neurological System, Respiratory, Cardiology and Dermatology, promoting the launching of products brands as Desalex, Zetia, Zetsim, Alivium, Predsim, Epidrat family (includes soap, shampoo, hydrating lotion), anti-acne and many brands of Episol sunscreen family of products; - Detailed analysys of market auditories, making possible the following of results, measure of targets acompplishments, evaluation of targets reaches and the building of specific strategies for each product in each sector; - Management of investment funds, ensuring the best relation investment x return in sales department actions, establishing which would be the expected return and the way to measure this return; - Analysys, plan, execution and following of sales and marketing strategies, such as segmentation of market, promotional campaigns, promotional materials, events, investments, channles choice, negotiation of prices and terms, building partnerships and control of the results.

  • Universidade Candido Mendes
    • Rio de Janeiro
    • Professor of Post Graduation
      • 2006 - 2006

      Professor of Post Graduate Studies Discipline: Tools and Methods of Management in Team Management. Professor of Post Graduate Studies Discipline: Tools and Methods of Management in Team Management.

  • Unigranrio
    • Rio de Janeiro
    • Assistant Master Teacher
      • 2005 - 2005

      Assistant Master Teacher I Disciplines: Management and Marketing in the graduate course in Administration. Assistant Master Teacher I Disciplines: Management and Marketing in the graduate course in Administration.

Education

  • Universidade Federal Fluminense
    Master's degree, Management system
    2003 - 2005
  • Universidade Candido Mendes
    Post Graduation, Marketing
    2001 - 2003
  • Universidade do Grande Rio Professor José de Souza Herdy
    Bachelor, Administration
    1997 - 2001

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