Experience

Tino

• Brazil
• Financial Services
• 1 - 100 Employee

• Product Marketing Lead

  • Feb 2023 - Present



Organica Evolução Exponencial

• Brazil
• Advertising Services
• 1 - 100 Employee

• Product Marketing Consultant

  • Sep 2021 - Mar 2023

  Strategic consultancy to clientes to accelerate and develop products within their companies, create business, product and marketing strategies to boost sales and market results: - Development and implementation of OKRs methodology and business rituals do ensure its application - Structuring of new digital sales channels such as WhatsApp, organization of all processes related to it and development of its go-to-market strategy - Development and implementation of influencers and content creators strategy to boost up awareness and sales - Development of personas methodology - Development of clients' product vision strategy and rollout plan to implement it - Strategic alignment of key clients among its leadership and C-level - Development of new business models Show less



Nubank

• Brazil
• Financial Services
• 700 & Above Employee

• Product Marketing Manager

  • Oct 2020 - Sep 2021

  Led the conception, development and launch of new products, as well as the lifecycle management of existing products: • Identifying market opportunities by understanding the competitive landscape and customer needs though data analysis and interviews; • Synthesis of market insights into collaborative ideation processes that conceived bold product value propositions to address customer goals; • Development of product strategy through the definition of the MVP (minimum viable product), release plan, pricing and packaging; market sizing; business KPIs and long term product goals; • Development of the GTM (go-to-market) strategy, defining targeting and product positioning to build coherent narratives and compelling messages through the development of marketing materials and collaborating with the marketing team to implement the communication plan; • Sales enablement and product training to stakeholders and cross-functional teams by developing processes providing relevant documentation, as well as monitoring operational KPIs to ensure sales and operations performance; • Persecution and validation of market-fit by testing, experimenting and manage product priorities through decisions based on data; • Monitor product performance and driving commercial success by generating growth through adoption, recurrence and retention, as well as boosting conversion by understanding the customer journey and implementing a test and learn mindset; • Collect customer feedback and be the voice of the customer, influencing product development and partners by translating the data and communicate what customers care about Show less



Rappi

• Technology, Information and Media
• 700 & Above Employee

• • May 2020 - Oct 2020

  Responsible for leading the Marketing Partnerships' team and relationship with major stakeholders within consumer goods and financial sector; Investments management focused on optimizing performance metrics for both partners and Rappi, boosting user acquisition, retention, recurrence and reactivation.

• • Jan 2020 - May 2020

  Development and implementation of digital products aimed at optimizing the onboarding process for new customers; Project management of in-app payment methods and implementation of online payment alternatives for users.

• • Aug 2019 - Jan 2020

  Strategic management of performance and productivity of the commercial team in Brazil (more than 50 account managers across the country); Development of special projects regarding the optimization of processes in the area; Leadership of a global project regarding scalable processes for onboarding new customers, optimizing key partner results and reducing churn.

• • Sep 2018 - Aug 2019

  Manage key corporate partners’ growth strategy, drawing short, medium and long term plans for them to grow and reach the best results inside our platform, ensuring that our partners were tractioning and very satisfied with our service. Negotiating, measuring results everyday and keeping close relationships were essencial to scale, always with a bit touch of criativity.



Easy (Easy Taxi)

• Brazil
• IT Services and IT Consulting
• 400 - 500 Employee

• • Dec 2016 - Feb 2018

  Leadership of Social Media and development of the content strategy; Development and management of BTL marketing campaigns focused on user’s acquisition, reactivation, recurrence and retention; Relationship and negotiation with partners and stakeholders.

• • Sep 2015 - Nov 2016



ESPM Jr. SP

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• • Jan 2015 - Aug 2015

• • May 2014 - Dec 2014

• • Sep 2013 - Apr 2014