Experience

Industrias Cleaner Chile S.A.

• Trade & Marketing Manager

  • Jul 2017 - Present

  In charge of marketing and trade marketing areas of the company, managing the BioFrescura brand in detergents and the Wyn brand in household cleaners. Support and implementation of marketing strategy for both categories, in order to ensure profitable and sustainable growth of the business; Full management of each brand (relationship with all areas of the company); Development and launch of new products, as well as developing concepts with a medium and long term vision; Analysis of market trends, with a strategic focus, with continuous performance analysis of each product; Review and analysis of consumer studies; Creation and development of the pricing area with software implementation; Price fixing with margin controls; Full budget control by brand; Sales analysis according to compliance with objectives; Development and implementation of communication strategies for campaigns, promotions, launches or product relaunches; Development of the annual marketing plan; Channel and mix strategy development.



Municipal de Santiago Ópera Nacional de Chile

• Chief Sales and Marketing Officer

  • Mar 2013 - Jan 2017

  Responsable of marketing and sales areas. Leading multidisciplinary teams for the achievement of organizational goals. Marketing: · Leader of a four people team: two product managers, one community manager and one designer. · Lead marketing efforts to ensure sales objectives. attracting current and potential client, guarding and improving the corporate brand. · Planning, development and implementation of the annual marketing plan. · Creation and implementation of marketing campaigns. · Creation and control of the marketing annual budget. · Search and development of current and new marketing channels. · Development of new services. · Search and development of agreements and commercial alliances. · Evaluation, optimization and negotiation with suppliers. · Development and optimization of prices policies and pricing. · Development of marketing promotions. · Analysis and implementation of new points of sale. Sales: · Leader of a 17 people team: a chief of sales, a sales supervisor and customer service, a commercial analyst and a sales team. · In charge of all the paid spectacles of the organization. · Manage efforts to achieve annual sales growth objectives. · Development of metrics and reports to follow-up sales projections and monthly sales goals. · Analysis and optimization of the commercial daily operation and development of sales protocols. · Information analysis, creation of ratios, statistics and management reports for internal control.



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Consumer Marketing Manager Confectionary

  • May 2011 - Feb 2013

  · Implementation of the marketing strategy for the chocolate category, in agreement to corporate policy, assuring profitable and sustainable growth of the business. · Full management of brands (relation with all the areas of the company). · Development and launch of new products, as also developing concepts with medium and long term vision. · Market trends analysis, with an strategic approach, with a continuous performance analysis of each product. · Review and analysis of consumers' studies. · Price fixing with margin and OP1 control. · Complete Control for brand budget. · Manager of seasonal campaigns of great relevancy (Ej. Easter) with great company level coordination. · Review and follow-up of sanitary procedures fulfillment in food labeling. · Review of demand estimations and targets in order to comply with monthly, quarterly and annual plans. · Confection of status reports to HQ. · Sales analysis. · Elaboration and implementation of communication strategies for campaigns, promotions and product launches. · Development of the annual marketing plan, vision, roles, strategy and objectives for each brand.



Watt's S.A.

• Brazil
• Solar Electric Power Generation
• 1 - 100 Employee

• Product Manager Loncoleche

  • Mar 2010 - May 2011

  • Sales analysis according to goals. • Results and performance review by product and category through internal bases and market analysis with Nielsen bases. • Development of new products. • Existing products quality follow-up, control and modification of packaging and labeling. • Estimates and target review according to weekly, monthly and annual plans. • Elaboration and implementation of communication strategies for campaigns, promotions, launch or re-launch of products. • Review of market price indices and trends, pricing, analysis and cost tracking to ensure product and business profitability. • Brand budget control. • Control of POP activities by channel and client. • Development and implementation of back to school promotions. • Data analysis for annual marketing plan and business strategies.



Banco de Chile

• Chile
• Banking
• 700 & Above Employee

• Business Executive

  • Nov 2008 - Mar 2010

  Capturing, managing and control of companies clients portfolio, with annual sales between UF 12,500 and UF 70,000, generating trust and long term relationships with clients, advising companies to develop their rotation using the different bank's financial products, making profitable businesses and controlling placements in order to avoid payment delays and keep provisions to a minimum. Works in conjunction with mortgage, factoring, leasing and foreign trade areas among others. Capturing, managing and control of companies clients portfolio, with annual sales between UF 12,500 and UF 70,000, generating trust and long term relationships with clients, advising companies to develop their rotation using the different bank's financial products, making profitable businesses and controlling placements in order to avoid payment delays and keep provisions to a minimum. Works in conjunction with mortgage, factoring, leasing and foreign trade areas among others.



National Institute of Statistics

• Government Administration
• 100 - 200 Employee

• Economic Analyst

  • May 2008 - Nov 2008

  Proyecto de actualización de índices IPP-IPM para el sector servicios, manejando bases de datos y confeccionando encuestas a través del contacto directo con empresas. Proyecto de actualización de índices IPP-IPM para el sector servicios, manejando bases de datos y confeccionando encuestas a través del contacto directo con empresas.