Experience

NMQ Digital

• Netherlands
• Advertising Services
• 200 - 300 Employee

• Global Head of Performance Marketing

  • Jul 2022 - Present

  Portugal • Develop performance marketing strategies for multinational companies. • Manage a cross-channel team and assist clients in improving their paid and organic digital performance. • Develop performance media services, processes, documents, martech partnerships, automations, and methodologies to increase efficiency in paid and owned channels. • Create and enhance multi-channel analytics methodology and reports. • Test new channels and trends while developing hypotheses to improve… Show more • Develop performance marketing strategies for multinational companies. • Manage a cross-channel team and assist clients in improving their paid and organic digital performance. • Develop performance media services, processes, documents, martech partnerships, automations, and methodologies to increase efficiency in paid and owned channels. • Create and enhance multi-channel analytics methodology and reports. • Test new channels and trends while developing hypotheses to improve content, audience, ad formats, and channel performance. • Encourage clients and team members to prioritize continual improvement in customer visit growth, conversion rates, and retention. • Lead and develop the team, including conducting performance reviews, trainings and development, creating career plans, and succession planning.

• Paid Media Subject Matter Expert at Philips - NMQ Digital

  • Apr 2020 - Present

  Lisboa e Região • Defining and implementing paid media procedures and standards; • Creating and defining workflows, RACI, SLA´s, etc; • Providing recommendations to improve paid media processes; • Representing Philips Digital Service Unit on paid media topics such as taxonomy, DCO/DPA and HTML5 banners, feed management, campaign management, Deal ID management, Data management platform, paid media content, and paid media platform management; • Validating requirements and deliverables that… Show more • Defining and implementing paid media procedures and standards; • Creating and defining workflows, RACI, SLA´s, etc; • Providing recommendations to improve paid media processes; • Representing Philips Digital Service Unit on paid media topics such as taxonomy, DCO/DPA and HTML5 banners, feed management, campaign management, Deal ID management, Data management platform, paid media content, and paid media platform management; • Validating requirements and deliverables that describe Philips paid media services; • Creating, providing input, and validating work instructions related to Philips paid media services; • Resolving issues relevant to project/service deliverables; • Obtaining approval for changing rules, processes, and policies related to paid media; • Providing input for the design of paid media test cases and scenarios, • Managing all the processes and documentation required to onboard new paid media services; • Proposing and managing robotic process automation to reduce workload and spends; • Creating blueprints and templates to standardize paid media processes; • Creating and presenting documents, infographics, whitepapers, and other documents to share knowledge with stakeholders. • Stay up to date with industry trends, updates, and best practices in paid media;



Escala

• Brazil
• Advertising Services
• 1 - 100 Employee

• Media and analytics Director

  • Apr 2017 - Apr 2020

  Porto Alegre e Região, Brasil • Design and develop actionable media strategy - business requirements gathering, competitors analysis, budget allocation, KPIs definition and results prediction; • Translate business goals into online and offline KPIs, performing analytically data interpretation to propose media performance improvements for social, search, programmatic, influencers, shopping, marketplaces, TV, Out of Home, Radio and print; • Implement, manage and optimize agency way of working with data management… Show more • Design and develop actionable media strategy - business requirements gathering, competitors analysis, budget allocation, KPIs definition and results prediction; • Translate business goals into online and offline KPIs, performing analytically data interpretation to propose media performance improvements for social, search, programmatic, influencers, shopping, marketplaces, TV, Out of Home, Radio and print; • Implement, manage and optimize agency way of working with data management platforms (DMP); • Implement, manage and optimize agency way of working with marketing analytics, performance, attribution, dashboards and data visualization; • Experience managing advertising budget for one of the top advertising agencies with the largest media investment in Brazil (according to Kantar Ibope); • Manage, provide guidance and advice the paid media team to manipulate and optimize all paid media efforts to increase traffics, downloads, leads, sales, revenues, ROAS and ROI; • Conduct competitive analysis and SWOT; • Develop media strategies in close collaboration with the creative department to recommend the most effective solutions not only to clients but also prospects; • Clients Attended: Vivo; 3M; Coca-Cola; BR Department of Education; Stihl; Sonae SierraBrasil (Malls); Grendene; BTG Pactual; Colcci; LojasColombo (retail); Unisinos; Triton; Tufi Duek; Renner; Agibank, Odebretch; Show less



Goya Branding e Performance Digital

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Owner and Digital Strategist

  • Jun 2013 - Apr 2017

  Porto Alegre e Região, Brasil • Formulate and execute effective media strategies by identifying business requirements, analyzing competitors, allocating budgets, defining KPIs, and predicting results for various channels including social, search, programmatic, influencers, shopping, marketplaces, TV, Out of Home, Radio and print; • Translate business goals into actionable online and offline KPIs, perform data interpretation to propose performance improvements, and continuously optimize media performance; • Implement… Show more • Formulate and execute effective media strategies by identifying business requirements, analyzing competitors, allocating budgets, defining KPIs, and predicting results for various channels including social, search, programmatic, influencers, shopping, marketplaces, TV, Out of Home, Radio and print; • Translate business goals into actionable online and offline KPIs, perform data interpretation to propose performance improvements, and continuously optimize media performance; • Implement and optimize data management platforms (DMPs) and marketing analytics to track and report on performance, attribution, and other critical metrics; • Manage advertising budgets for a leading advertising agency with the largest media investment in Brazil, according to Kantar Ibope; • Provide guidance and leadership to the paid media team, and collaborate with other departments such as creative, to recommend and implement effective media solutions for clients and prospects; • Conduct competitive analysis and SWOT analysis to identify opportunities for growth and improvement; • Successfully managed media campaigns for high-profile clients such as Vivo, 3M, Coca-Cola, BR Department of Education, Stihl, Sonae SierraBrasil, Grendene, BTG Pactual, Colcci, LojasColombo, Unisinos, Triton, Tufi Duek, Renner, Agibank, and Odebretch. Show less



box3

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Owner and CSO

  • Jun 2008 - Jun 2013

  Porto Alegre e Região, Brasil



AG2

• Technology, Information and Internet

• Senior Creative Director

  • Apr 2007 - Jun 2008

  Porto Alegre e Região, Brasil



Escala

• Brazil
• Advertising Services
• 1 - 100 Employee

• Digital Planner

  • Dec 2003 - Apr 2007

  Porto Alegre e Região, Brasil



DCS Comunicações

• Creative Art Director

  • Jul 2001 - Nov 2003

  Porto Alegre e Região, Brasil