Rodrigo Sanchez
Chief Marketing Officer - National Media Press Officer at Mexico Grand Prix- Claim this Profile
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Bio
Dave Cedrone
I worked closely with Rodrigo to implement our first party data acquisition, segmentation and campaign platform with the goal of driving incremental revenue for Gran Premio de Mexico (the Mexican Grand Prix). As with any premier, innovative brand, it is imperative that the launch and ongoing programs are successful and tightly controlled. Rodrigo was an absolute pleasure to work with from the moment I met him. He has high expectations of both his team and the technology partners he works with. I found him to be clear, fair, innovative, and open to our recommendations as experts in the field. Even through challenges, I knew I could always give him a call and work through it as true partners. I'm honored to call him a friend outside of work and would jump at the chance to partner with him again.
Jennifer K.
Rodrigo is one of the most spirited individuals I have worked with. His passion for sport brought many smiles to the JMI office. He was continuously curious and willing to help no matter the situation. I am so happy to of played a small role in his continued success!
Dave Cedrone
I worked closely with Rodrigo to implement our first party data acquisition, segmentation and campaign platform with the goal of driving incremental revenue for Gran Premio de Mexico (the Mexican Grand Prix). As with any premier, innovative brand, it is imperative that the launch and ongoing programs are successful and tightly controlled. Rodrigo was an absolute pleasure to work with from the moment I met him. He has high expectations of both his team and the technology partners he works with. I found him to be clear, fair, innovative, and open to our recommendations as experts in the field. Even through challenges, I knew I could always give him a call and work through it as true partners. I'm honored to call him a friend outside of work and would jump at the chance to partner with him again.
Jennifer K.
Rodrigo is one of the most spirited individuals I have worked with. His passion for sport brought many smiles to the JMI office. He was continuously curious and willing to help no matter the situation. I am so happy to of played a small role in his continued success!
Dave Cedrone
I worked closely with Rodrigo to implement our first party data acquisition, segmentation and campaign platform with the goal of driving incremental revenue for Gran Premio de Mexico (the Mexican Grand Prix). As with any premier, innovative brand, it is imperative that the launch and ongoing programs are successful and tightly controlled. Rodrigo was an absolute pleasure to work with from the moment I met him. He has high expectations of both his team and the technology partners he works with. I found him to be clear, fair, innovative, and open to our recommendations as experts in the field. Even through challenges, I knew I could always give him a call and work through it as true partners. I'm honored to call him a friend outside of work and would jump at the chance to partner with him again.
Jennifer K.
Rodrigo is one of the most spirited individuals I have worked with. His passion for sport brought many smiles to the JMI office. He was continuously curious and willing to help no matter the situation. I am so happy to of played a small role in his continued success!
Dave Cedrone
I worked closely with Rodrigo to implement our first party data acquisition, segmentation and campaign platform with the goal of driving incremental revenue for Gran Premio de Mexico (the Mexican Grand Prix). As with any premier, innovative brand, it is imperative that the launch and ongoing programs are successful and tightly controlled. Rodrigo was an absolute pleasure to work with from the moment I met him. He has high expectations of both his team and the technology partners he works with. I found him to be clear, fair, innovative, and open to our recommendations as experts in the field. Even through challenges, I knew I could always give him a call and work through it as true partners. I'm honored to call him a friend outside of work and would jump at the chance to partner with him again.
Jennifer K.
Rodrigo is one of the most spirited individuals I have worked with. His passion for sport brought many smiles to the JMI office. He was continuously curious and willing to help no matter the situation. I am so happy to of played a small role in his continued success!
Credentials
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Advanced Negociation Skills
ScottworkMay, 2016- Nov, 2024
Experience
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Mexico Grand Prix
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Mexico
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Entertainment
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1 - 100 Employee
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Chief Marketing Officer - National Media Press Officer
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Nov 2014 - Present
• C-Suite Executive • Strategic development of domestic and foreign marketing and public relations campaigns to successfully promote the event which in result has brought more than 1.6 million spectators over the last five years; making it the second-largest attended event in the F1 calendar. • Developed a yearly Economic Impact study to support and sustain government funding; exceeding 30-times the investment, close to $800 MM USD in total economic impact per annum. • Responsible for bringing over $80 Million USD in ticket sales, hospitality products, and sponsorship packages to the event through strategic marketing and public relations campaigns. • Creative development of integrated sponsorship programs for a series of brands such as Heineken, Telcel, CitiBanamex, Santander, Banorte, GNP Insurance, Coca Cola, Diageo, and Hidrosina Fuel to successfully leverage the marketing power of F1 in Mexico • Responsible for all negotiations and approvals with Formula 1. • Direct supervision of the Marketing, Design, Digital, Press, Public Relations, and TV Broadcast departments. • Awarded the F1 “Promoter of the Year” by FOM and “Best Formula 1 Event” by the FIA in 2015, 2016, 2017, 2018, and 2019 respectively.
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Circuit of The Americas
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United States
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Entertainment Providers
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100 - 200 Employee
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Head Of Marketing
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Nov 2011 - Nov 2014
• Strategic development, management and implementation of domestic and international integrated sales and marketing programs for a variety of major international motorsports events - including Formula 1, MotoGP, Grand-AM, V8 Supercars and ALMS/WEC - that consistently position the Circuit as a premier motorsports and entertainment destination. o Generated over $4 million in ticket sales and corporate hospitality revenue for the inaugural Formula 1 United States Grand Prix directly attributable to sales and marketing efforts in Mexico. o Successfully collaborated with automotive manufacturers to develop a grassroots marketing program at the Circuit, breaking an all-time industry sales record during the inaugural Grand-AM of the Americas event, resulting in 30% higher sales revenue when compared to the ROLEX 24 (Series signature event). • Responsible for all negotiations and approvals with Formula One, Fédération Internationale de l'Automobile (FIA), Dorna Sports, NASCAR, and IMSA • Creative development of integrated sponsorship programs for a series of brands such as Budweiser, Texas Lotto, Red Bull, and ATT to harness the power of motorsports at the Circuit. • Responsible for the proper integration of key messaging with TV broadcast production counterparts to ensure optimal integration of event sponsored and entertainment content • Played a key role in the successful re-introduction of Formula 1 racing in the U.S. market after a 5-year hiatus in 2012: o Highest attendance of the 2012 Formula 1 season 265,499 spectators throughout the race weekend o Ticket sales in all 50 US domestic states, 46 countries, and 6 continents o Recipient (COTA) of the Sports Business Journal 2012 Sports Event of the Year award
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Casus Management
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Austin, Texas, United States
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Marketing Manager
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2010 - 2011
• Successfully developed & implemented strategic sponsorship packages for corporate partners to fit their overall commercial goals and objectives while guaranteeing a true and measurable ROI. • Day-to-day account management for several corporate partners with a focus on account retention and growth. • Performed public relations duties for motorsports programs including media representation, press release content development, and distribution, management of social media platforms, and online properties. • Identified and developed B2B opportunities and programs for the agency’s clients and partners. • Served as on-site manager during motorsports events to ensure all client needs and contractual deliverables are fulfilled. • Liaised with several series, teams, and partners on behalf of the client to fully leverage assets and opportunities in order to maximize their involvement within motorsports • Managed over $1 million in sponsorship assets on a single race program.
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Just Marketing, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Client Services
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Jun 2009 - Oct 2010
• Assisted with overall management and operations of major motorsports sponsorship programs for Fortune 500 companies such as Diageo, DIRECTV, Subway, UPS and Verizon, in major motorsports series such as NASCAR, Grand-Am, IndyCar and Formula 1. • Managed multi-event schedules and activities while ensuring successful weekend activation for all sponsors. • Coordinated sponsorship and hospitality programs by developing pre-event planning and logistics, on-site event execution and activations, and post-event reporting.
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Education
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2005 - 2011
Concordia University-Austin
BA, Marketing
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