Rodrigo Reyes, MBA.

Commercial Director at Liberu
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Contact Information
Location
Mexico City Metropolitan Area, MX
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency

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Bio

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Credentials

  • Creating a Culture of Learning
    LinkedIn
    Jul, 2017
    - Sep, 2024
  • Estrategia y comunicación
    LinkedIn
    Jul, 2017
    - Sep, 2024
  • Asesor de Emprendedores - Wayra
    Wayra

Experience

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Commercial Director
      • May 2020 - Present
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Head of Agency
      • Feb 2022 - Present

      Head of the first Cloud Agency with the largest community of freelancers and experts in LatAm.

    • Head of Strategic Accounts
      • May 2021 - Present

    • Head of Sales Mexico / New Markets
      • May 2020 - May 2021

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Chief Revenue Officer
      • Jan 2018 - May 2020
    • Chief Sales and Marketing Officer
      • Oct 2016 - Dec 2017
    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • SALES AND MARKETING STRATEGY
      • Oct 2015 - Oct 2016
    • Food and Beverage Services
    • 1 - 100 Employee
    • Business Consultant
      • Dec 2014 - Dec 2015

      - Creation of a business plan implementing a Social Responsibility model based on Tripple Bottom Line. - Creation of a methodology for recruitment and selection of personnel based on goals and long-term objectives. - Implementation of a marketing strategy focused on promotion and brand recognition of a food truck based on BTL strategies. -Designed a motivational seminar of continuous improvement and financial education. -Mentoring for Marketing BTL/ATL campaigns. - Creation of a business plan implementing a Social Responsibility model based on Tripple Bottom Line. - Creation of a methodology for recruitment and selection of personnel based on goals and long-term objectives. - Implementation of a marketing strategy focused on promotion and brand recognition of a food truck based on BTL strategies. -Designed a motivational seminar of continuous improvement and financial education. -Mentoring for Marketing BTL/ATL campaigns.

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Chief Operating Officer
      • Aug 2014 - Nov 2014

      - Creation of a business model based on Corporate Social Responsability. - Designed a Top Management model based on the creation of a Directive Committee - Formulated a Social Responsibility and Internal Communications strategy - Structured the strategy of internal and external growth based on the reformulation of the business model - Creation of a business model based on Corporate Social Responsability. - Designed a Top Management model based on the creation of a Directive Committee - Formulated a Social Responsibility and Internal Communications strategy - Structured the strategy of internal and external growth based on the reformulation of the business model

    • Spain
    • Utilities
    • COMMERCIAL DEPUTY DIRECTOR CAMALEON 2.1
      • Jul 2013 - Sep 2013

      -Design of sales strategy based on the digital products portfolio of the company -Increase of existent portfolio -Creation of processes regarding team communication channels to gave quick responses to customers -Control and follow-up systems -Design of sales strategy based on the digital products portfolio of the company -Increase of existent portfolio -Creation of processes regarding team communication channels to gave quick responses to customers -Control and follow-up systems

    • Argentina
    • Airlines and Aviation
    • 1 - 100 Employee
    • PROJECT LEADER
      • May 2012 - Aug 2012

      -Creation of interdisciplinary teams and labour distribution. -Mentoring and motivation -Design of a manual of procceses for ISO implementation. -Creation of interdisciplinary teams and labour distribution. -Mentoring and motivation -Design of a manual of procceses for ISO implementation.

    • Chile
    • Real Estate
    • 1 - 100 Employee
    • IMPLANT COORDINATOR J&J ACUVUE
      • Jun 2011 - Apr 2012

      -Foreign staff administration in POP -Creation of new communication channels and advertising materials for many retail chains -Management of Brand Ambassadors -Improvement of existent communication channels -Foreign staff administration in POP -Creation of new communication channels and advertising materials for many retail chains -Management of Brand Ambassadors -Improvement of existent communication channels

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2010 - Jul 2011

      -Creation of marketing strategies with a focus on control and measurement of KPI's indicators, Key Satisfaction Drivers and Small Confidence Monitor Surveys. -Research and development of the ATM´s channel through the internal/external research, data collection and data analysis related to the segment. -Creation and implementation of productive processes related to the effective communication and creation of the advertising materials of the bank marketing strategies. -Creation of marketing strategies with a focus on control and measurement of KPI's indicators, Key Satisfaction Drivers and Small Confidence Monitor Surveys. -Research and development of the ATM´s channel through the internal/external research, data collection and data analysis related to the segment. -Creation and implementation of productive processes related to the effective communication and creation of the advertising materials of the bank marketing strategies.

Education

  • El Instituto Panamericano de Alta Dirección de Empresa (IPADE)
    Master of Business Administration (MBA), Administración y gestión de empresas, general
    2012 - 2014
  • IAE Business School
    Master of Business Administration (M.B.A.), Administración y gestión de empresas, general
    2013 - 2013
  • Universidad Iberoamericana, Ciudad de México
    Lic. Mercadotecnia, Marketing
    2007 - 2011

Community

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