Rodrigo Reyes, MBA.
Commercial Director at Liberu- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Bio
Credentials
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Creating a Culture of Learning
LinkedInJul, 2017- Sep, 2024 -
Estrategia y comunicación
LinkedInJul, 2017- Sep, 2024 -
Asesor de Emprendedores - Wayra
Wayra
Experience
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Liberu
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Mexico
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Advertising Services
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1 - 100 Employee
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Commercial Director
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May 2020 - Present
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Cambas
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Mexico
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Advertising Services
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1 - 100 Employee
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Head of Agency
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Feb 2022 - Present
Head of the first Cloud Agency with the largest community of freelancers and experts in LatAm.
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Head of Strategic Accounts
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May 2021 - Present
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Head of Sales Mexico / New Markets
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May 2020 - May 2021
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Capptu
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Mexico
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Advertising Services
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1 - 100 Employee
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Chief Revenue Officer
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Jan 2018 - May 2020
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Chief Sales and Marketing Officer
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Oct 2016 - Dec 2017
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Funnel Marketing Experts
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Mexico
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Advertising Services
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1 - 100 Employee
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SALES AND MARKETING STRATEGY
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Oct 2015 - Oct 2016
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Business Consultant
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Food and Beverage Services
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1 - 100 Employee
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Business Consultant
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Dec 2014 - Dec 2015
- Creation of a business plan implementing a Social Responsibility model based on Tripple Bottom Line. - Creation of a methodology for recruitment and selection of personnel based on goals and long-term objectives. - Implementation of a marketing strategy focused on promotion and brand recognition of a food truck based on BTL strategies. -Designed a motivational seminar of continuous improvement and financial education. -Mentoring for Marketing BTL/ATL campaigns. - Creation of a business plan implementing a Social Responsibility model based on Tripple Bottom Line. - Creation of a methodology for recruitment and selection of personnel based on goals and long-term objectives. - Implementation of a marketing strategy focused on promotion and brand recognition of a food truck based on BTL strategies. -Designed a motivational seminar of continuous improvement and financial education. -Mentoring for Marketing BTL/ATL campaigns.
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Mas Manos
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Mexico
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Advertising Services
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1 - 100 Employee
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Chief Operating Officer
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Aug 2014 - Nov 2014
- Creation of a business model based on Corporate Social Responsability. - Designed a Top Management model based on the creation of a Directive Committee - Formulated a Social Responsibility and Internal Communications strategy - Structured the strategy of internal and external growth based on the reformulation of the business model - Creation of a business model based on Corporate Social Responsability. - Designed a Top Management model based on the creation of a Directive Committee - Formulated a Social Responsibility and Internal Communications strategy - Structured the strategy of internal and external growth based on the reformulation of the business model
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Camaleon 2.1
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Spain
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Utilities
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COMMERCIAL DEPUTY DIRECTOR CAMALEON 2.1
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Jul 2013 - Sep 2013
-Design of sales strategy based on the digital products portfolio of the company -Increase of existent portfolio -Creation of processes regarding team communication channels to gave quick responses to customers -Control and follow-up systems -Design of sales strategy based on the digital products portfolio of the company -Increase of existent portfolio -Creation of processes regarding team communication channels to gave quick responses to customers -Control and follow-up systems
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LAVITA S.A.
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Argentina
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Airlines and Aviation
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1 - 100 Employee
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PROJECT LEADER
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May 2012 - Aug 2012
-Creation of interdisciplinary teams and labour distribution. -Mentoring and motivation -Design of a manual of procceses for ISO implementation. -Creation of interdisciplinary teams and labour distribution. -Mentoring and motivation -Design of a manual of procceses for ISO implementation.
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SP GROUP
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Chile
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Real Estate
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1 - 100 Employee
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IMPLANT COORDINATOR J&J ACUVUE
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Jun 2011 - Apr 2012
-Foreign staff administration in POP -Creation of new communication channels and advertising materials for many retail chains -Management of Brand Ambassadors -Improvement of existent communication channels -Foreign staff administration in POP -Creation of new communication channels and advertising materials for many retail chains -Management of Brand Ambassadors -Improvement of existent communication channels
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HSBC
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United Kingdom
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Financial Services
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700 & Above Employee
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Marketing Intern
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Jun 2010 - Jul 2011
-Creation of marketing strategies with a focus on control and measurement of KPI's indicators, Key Satisfaction Drivers and Small Confidence Monitor Surveys. -Research and development of the ATM´s channel through the internal/external research, data collection and data analysis related to the segment. -Creation and implementation of productive processes related to the effective communication and creation of the advertising materials of the bank marketing strategies. -Creation of marketing strategies with a focus on control and measurement of KPI's indicators, Key Satisfaction Drivers and Small Confidence Monitor Surveys. -Research and development of the ATM´s channel through the internal/external research, data collection and data analysis related to the segment. -Creation and implementation of productive processes related to the effective communication and creation of the advertising materials of the bank marketing strategies.
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Education
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El Instituto Panamericano de Alta Dirección de Empresa (IPADE)
Master of Business Administration (MBA), Administración y gestión de empresas, general -
IAE Business School
Master of Business Administration (M.B.A.), Administración y gestión de empresas, general -
Universidad Iberoamericana, Ciudad de México
Lic. Mercadotecnia, Marketing