Rodrigo Bolio Lattuada

Program Manager & Marketing Consultant at Braven Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Program Manager & Marketing Consultant
      • Sep 2022 - Present

      Program manager of: Digital Communities Program by Wells Fargo. Delete the Divide by the County of Los Angeles. LA Optimized by the City Of Los Angeles. • Supporting small businesses in Los Angeles and Houston in digital growth. • Creating Businesses Assessment Reports for small businesses. • Giving consultations to small businesses owners. • Pitching and creating new alliances and partners for the programs. • Organizing and following up with the team leaders of each department to see needs, delivery times, and progresses. • Providing personalized resources that are helpful for each business. • Giving marketing and business development training. • Creating and executing strategies to attract more businesses to the programs. • Customer relationship management supervision. • Businesses databases management. • Reviewing applicants and interviewing them. • Training new employees. Show less

    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Digital Marketer
      • Aug 2021 - Sep 2022

      • Design and oversee all aspects of the digital marketing department including marketing databases, email, and display advertising campaigns. • Develop and monitor campaign budgets. • Plan and manage social media platforms. • Reports on marketing campaign’s overall performance. • Coordinate with advertising and media experts to improve marketing results. • Identify the latest trends and technologies affecting the industry. • Evaluate important metrics that affect website traffic, service quotas, and target audience. • Creation of new and innovative growth strategies. • Oversee and manage all contests, giveaways, and other digital projects. Show less

    • Mexico
    • Food and Beverage Services
    • Marketing Manager
      • Mar 2019 - Feb 2022

      • Design of creative strategies. • Innovation in business models. • Implement BTL and Digital strategies. • Marketing and sales team training. • Content generation. • SEO and SEM strategies. • Design of creative strategies. • Innovation in business models. • Implement BTL and Digital strategies. • Marketing and sales team training. • Content generation. • SEO and SEM strategies.

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Executive
      • Feb 2018 - Feb 2019

      • Creation, implementation, and managing of ATL, BTL, and digital strategies. • Campaign informs; Analysis and results. • Copy creative to write TV commercials, digital content, press, and radio. For the following accounts: Qiubo (BLMX, Bimbo, Visa), Zignum Mezcal, HSBC, Equiver, Aserta, Saldo A Favor, FBH, ANADE, Ojeda Ojeda y Asociados. • Creation, implementation, and managing of ATL, BTL, and digital strategies. • Campaign informs; Analysis and results. • Copy creative to write TV commercials, digital content, press, and radio. For the following accounts: Qiubo (BLMX, Bimbo, Visa), Zignum Mezcal, HSBC, Equiver, Aserta, Saldo A Favor, FBH, ANADE, Ojeda Ojeda y Asociados.

    • Mexico
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2015 - Jul 2017

      • Re-branding, from Flor de Mayo to Someone Somewhere. • Online followers analysis to understand the organic customers to create oriented strategies. • Positioning and communication strategies support. • Content creation (Video, photography, and GIF). • Institutional video and for the contest (SLUSH winner). • Writing the sales manual for the vendors at stores. • Re-branding, from Flor de Mayo to Someone Somewhere. • Online followers analysis to understand the organic customers to create oriented strategies. • Positioning and communication strategies support. • Content creation (Video, photography, and GIF). • Institutional video and for the contest (SLUSH winner). • Writing the sales manual for the vendors at stores.

  • Bolio Systems
    • Los Angeles, CA
    • Marketing Director
      • Nov 2014 - May 2017

      • Own e-commerce idea development and design of an online sales page, innovating how to sell nutritional programs online to a big audience. • Structoring creative communication strategy ideas for digital marketing. • Creation of brand positioning strategies. • SEM and SEO strategies. • Own e-commerce idea development and design of an online sales page, innovating how to sell nutritional programs online to a big audience. • Structoring creative communication strategy ideas for digital marketing. • Creation of brand positioning strategies. • SEM and SEO strategies.

    • France
    • Chemical Manufacturing
    • 700 & Above Employee
    • Marketing Research Intern
      • Aug 2015 - Dec 2015

      Focus group moderator, field research, designer of questionnaire strategies and cualitative analysis. Focus group moderator, field research, designer of questionnaire strategies and cualitative analysis.

Education

  • Universidad Iberoamericana, Ciudad de México
    Master's degree, Marketing and Publicity
    2020 - 2022
  • Tecnológico de Monterrey
    Bachelor's degree, Marketing and Communications
    2012 - 2017
  • EADA Business School
    Student Exchange, International Business and Marketing.

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