Head of Business Design

• Nov 2020 - Present

➡ Engage with decision makers, understanding the goals of the business and the needs of the users to ensure we ship successful digital products with great UX. I'm responsible for researching, conceptualizing, defining and testing design solutions in quick iteration cycles with different stakeholders, from end-users to engineering teams, among many others.I also enjoy supporting the UX/UI design team members, mentoring them and facilitating their growth.

Lead UX / UI Designer

• Dec 2019 - Nov 2020

Senior UX / UI Designer

• Dec 2017 - Dec 2019

UX / UI Designer

• Jun 2016 - May 2017

➡ Top 3 finalist in the Elisa IoT Innovation Challenge 2016 and presented in Slush 2016. In a 2-man team, we co-founded the project MeOn which is a SaaS that brings remote monitoring and forecasts failure of machines used in small and medium factories. I contributed to the project by researching users and competitors, defining and improving features of the web application (using Thingworx, HTML5 & CSS3), creating mock-ups, wireframes and prototypes (using Photoshop, Illustrator, InVision and Sketch), as well as designing diverse graphical assets. I focused on making a complex system approachable through the implementation of user-centered design and data visualization methods. This is my first attempt to create a company and dive into the startup world. We were very happy and excited with the outcome of the project. Show less

UX / UI Designer

• May 2015 - Apr 2016

➡ Created a solid mobile application concept to better advertise Sportyfly's new service offering. I designed a mobile application to motivate people into exercising and pursue a healthier lifestyle. Contextual design methods were used to gain insight about what were the most important factors influencing users' behavior. These findings guided design decisions to improve the experience of using the mobile application and introduced digital services that complement the web services already offered by the company. Show less

UX / UI Designer

• Sep 2014 - Feb 2015

➡ Licensed and pitched the concept at FIMA 2015 Seminar. Conceptualized an AR context-aware head-up display (HUD) interface for forestry machines. The goal was to show crucial information on the cabin glass of machines so that operators get the information they need about the machine and working environment with the least effort. ➡ Licensed and pitched the concept at FIMA 2015 Seminar. Conceptualized an AR context-aware head-up display (HUD) interface for forestry machines. The goal was to show crucial information on the cabin glass of machines so that operators get the information they need about the machine and working environment with the least effort.

Industrial Designer

• Dec 2012 - Jun 2013

➡ Successfully completed 45 projects in about 6 months, exceeding client's expectations. As part of a lean design agency I designed products under the guidance of the Creative Director. Clients included brands such as L'Oréal, Doritos, Sephora, and many others. My main tasks included: • Sketching (freehand, Photoshop, Illustrator) • 3D modeling in SolidWorks and rendering in KeyShot • Generating blueprints and detailed drawings of products • Travel to production facilities to supervise manufacturers' efforts • Evaluate design concepts in conjunction with production and marketing departments • Research and iteration on appearance, function, serviceability, budget, production costs/methods, and market characteristics Show less

Human Factors Field Researcher

• Aug 2012 - Oct 2012

➡ Conducted usability and safety assessments of occupational health and safety standards at offshore platforms. PEMEX is the biggest Mexican petroleum company. I was part of a team carrying out research of operators and their working conditions at offshore platforms. The focus was gathering and documenting data to determine if the facilities comply with the current occupational health and safety standards. ➡ Conducted usability and safety assessments of occupational health and safety standards at offshore platforms. PEMEX is the biggest Mexican petroleum company. I was part of a team carrying out research of operators and their working conditions at offshore platforms. The focus was gathering and documenting data to determine if the facilities comply with the current occupational health and safety standards.

Teacher Assistant: Industrial Design Laboratories

• Aug 2009 - May 2012

For my scholarship work I supervised the industrial design laboratories, organized timetables and assisted students with different machines and materials to build prototypes. For my scholarship work I supervised the industrial design laboratories, organized timetables and assisted students with different machines and materials to build prototypes.