Rodolfo Santa Terra Geraldo

Diretor Nacional de Vendas e Marketing at Fast Engenharia e Montagens S.A
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Contact Information
Location
Campinas, São Paulo, Brazil, BR
Languages
  • Espanhol Native or bilingual proficiency
  • Português Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • LSII – Situacional Leadership II
    Hilti Group
    Jan, 2018
    - Sep, 2024
  • S.R.P – Selecting the Right People
    Hilti Group
    Jan, 2017
    - Sep, 2024
  • • P.M.P – Performance Management Process
    Hilti Group
    Apr, 2011
    - Sep, 2024
  • S.M.D – Strategic Management Development
    Hilti Group
    Feb, 2011
    - Sep, 2024
  • S.A.M – Strategic Account Management
    Hilti Group
    Feb, 2010
    - Sep, 2024
  • Harvard Marketing Planning
    Harvard
    May, 2017
    - Sep, 2024

Experience

    • Brazil
    • Civil Engineering
    • 1 - 100 Employee
    • Diretor Nacional de Vendas e Marketing
      • Sep 2020 - Present
    • Panama
    • Construction
    • 700 & Above Employee
    • Country Manager
      • Jan 2019 - Jul 2020

      Responsible for all Hilti operations in Panama.Hilti provides innovative products & services targeted at delivering real efficiency to our customers in their projects and operations.

    • Regional Strategic Sales Process Manager LATAM
      • Jan 2017 - Dec 2018

      By the first time, LATAM´s history in 2017 and 2018 the region grew more than double digits in two consecutive years in number of Engaged Customers and sales growth, 80% of these results came from the new strategy implemented at the region.In 2018, LATAM achieved the first place in the Hilti world as the region with the best sales approach in account development.Executive leadership position responsible for defining mid and long-term Sales strategy for all segments in Mexico, Brazil, Chile, Colombia, Venezuela and Argentina, including Telecom, Heating & Air Conditioning, Mechanical and Electrical installers, Building Construction, Civil Engineering and Energy & Industry.Sales strategy involves the sales competency development plan for sustainable growth through the development of customers and regions across LATAM.Responsible for defining criteria for customer selection to be developed, reports for results monitoring, Training, Implementation and monitoring of actions and results with all CEOs, Sales Director and Sales Managers, as well as visiting the markets as a consultant identifying weaknesses in Sales Force, Managers and directors to define actions for improvements and training for Sales Managers by market in order to achieve the defined results.The strategy also includes investments in market reach, territory planning, product portfolio, price positioning and sales targets, as well as a three-year strategic roadmap. Show less

    • Liechtenstein
    • Construction
    • 700 & Above Employee
    • Sales Manager Sr.
      • Jan 2008 - Dec 2016

      Regional Sales Manager SR.– Generalist from 04/01/2009 to 31/12/2016• Revenue growth in the region by 5x between 2010 and 2016, team with de highest growth in Brazil• Best company retantion Rate, Over 90%• Evaluated by the team for four consecutive years with more than 95% of satisfaction as lider. (GEOS)• Best Sales Manager in Latam 2013, 2014 and 2015 with a 5-seller staff being winners every year.• Team with higher level of growth, profitability, human development, lower turnover and more winning salesman as LATAM best seller in the last 5 years.• Responsible for a 17-people team in the all interior of São Paulo, - acting in rental companies of electrical equipment, providing services in cutting and holes in concrete, for Construction, electrical Installers and Hydraulic, Steel Structures, Dry Wall and Industry.Sales Manager JR– Industry of SP and Ethanol Project from 01/01/2008 to 03/01/2009 • Responsible for a 8-people team in the state of São Paulo that met the needs of Industry and Industrial Assemblers. • Growth in revenues in the region by 40% in 1 year. Show less

    • Account Executive Jr to Account Senior SR.
      • Jul 2004 - Dec 2007

      Account Executive / Sr. – Industry and Installers Electrical & Plumbing from 01/09/2005 to 31/12/2007 – • Responsible for serving the Metropolitan Region of Campinas and Ribeirao Preto.• Responsible for developing the Dedini account as one of the company's main accounts.• Development of a portfolio by implementing new products and changes in construction methods, through demonstrations and training equipment.• Responsible for a person´s development who was starting to work in the Campinas region.Account Executive Jr – Construction from 07/01/2004 to 09/01/2005• 1 year and 2 months as an account executive with the responsibility of developing the metropolitan region from Campinas to Ribeirao Preto in the segments of Construction and General Industry. Active in developing the mix of products for builders, contractors, installers and Industry. Increase average monthly sales by more than 3x.• Expertise in construction and industries support, product demonstrations aimed at changing construction methods specified in Industrial Projects. Implementation of the company's key products, working strategically with the Quality department, Safety, Engineering, Customer Supply.• This work was a very common practice of short talks, demonstration and testing of products on site, specification of fastening systems, preparation of technical proposals, demonstration reports, application for closure and post-sales. Show less

    • Brazil
    • Civic and Social Organizations
    • Internal / External Salesman
      • Jul 2003 - Jun 2004

      • Laboratory Complex that offers facilities for interference testing and electromagnetic compatibility (EMI / EMC), vibration, climate complying with various national and international standards, allowing approval / certification of products by INMETRO, ANVISA and ANATEL and also the removal of barriers techniques in the international environment for certification with the FCC (Federal Communication Commission) in the US and obtaining the CE mark for the European Community. • Skills: Technical Salesman, analyzing types of equipment and their applicable tests for product certification in: Telecommunications equipment, legal metrology, electro medical, automotive parts, home appliances and others. • Visiting customers and searching for new markets. Show less

    • External Salesman
      • Jan 2002 - Jun 2003

      • Company active in the civil construction area with branches throughout Brazil, Acting in sales, equipment rental and service, manufacturer of its entire product line. • Skills: Technical Salesman, checking each client’s needs and suggesting the cost-effective most suitable materials, both for sale or rental.. • Searching for new customers every day in Campinas and region. Machinery, equipment sales and services for construction. Responsible for training new employees in sales in the branches of the State of SP. Show less

    • Brazil
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Project Trainee
      • Mar 2001 - Dec 2001

      • Television Affiliated to Globo Network. Skills: Radio Projectionist in - lace for data transmission and television, technical feasibility project for new signal transmission. Measurement RTV signals field to analyze received signal level in every city. Monitoring of new transmitting and receiving base facilities. • Television Affiliated to Globo Network. Skills: Radio Projectionist in - lace for data transmission and television, technical feasibility project for new signal transmission. Measurement RTV signals field to analyze received signal level in every city. Monitoring of new transmitting and receiving base facilities.

    • External Salesman
      • Mar 2000 - Feb 2001

      • Company active in the civil construction area with branches throughout Brazil, Acting sales, rental equipment and service, manufacturer of its entire product line. • Skills: Technical Salesman, checking each client’s needs and suggesting the most cost-effective suitable materials for the work, both for sale or rental. • Searching for new customers every day in Campinas and region. Sales of machinery, equipment and services for construction. Responsible for new the employees’ sales training in the branches of the State of SP. Show less

    • Building Technician
      • Jan 1999 - Feb 2000

      • Working in Construction, conducting projects for new Buildings, Building Services work, commercial and residential buildings maintenance in general. • Skills: Monitoring work and team coordination. Quantitative survey of materials for construction, and the same purchase budget. Residential and industrial projects and legalization of work at the City Hall. • Working in Construction, conducting projects for new Buildings, Building Services work, commercial and residential buildings maintenance in general. • Skills: Monitoring work and team coordination. Quantitative survey of materials for construction, and the same purchase budget. Residential and industrial projects and legalization of work at the City Hall.

Education

  • INPG Business School
    Graduate Degree, General Marketing and Sales
    2004 - 2005
  • Universidade Paulista
    Higher Degree, Electrical Engineering and Telecommunications
    1999 - 2003
  • Bento Quirino Polytechnic College.
    Technician, Technician Buildings
    1996 - 1998

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