Rodolfo Ledesma Valdez

Community Manager at La Salle University Mexico
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • Español Native or bilingual proficiency
  • Inglés Limited working proficiency

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Bio

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Experience

    • Higher Education
    • 700 & Above Employee
    • Community Manager
      • Jan 2022 - Present

      I am La Salle University´s Community Manager, I am in charge of the institutional social media profiles. I am in charge of reviewing and making sure that the La Salle digital identity is respected. I am La Salle University´s Community Manager, I am in charge of the institutional social media profiles. I am in charge of reviewing and making sure that the La Salle digital identity is respected.

    • Professor
      • Sep 2013 - Apr 2022

      Bachelor´s professor in Technology Information and Communication (TIC´s) as well as Internet topics. Knowledge about digital tools (Prezi, Hootsuite, Bitly, Canva), graphic design (Photoshop), digital communication and social media.

    • Community Manager
      • Aug 2017 - Dec 2020

      Being in charge for the development of strategies and content of Facebook, Twitter and Instagram accounts that seek to position the Institute and which allow it to achieve commercial goals. Followers in the accounts of Twitter, Facebook and Instagram have increased to a 20% since 2017 to 2020. Twitter, Facebook and Instagram profiles were redisigned by me with a better content.

    • Mexico
    • Government Administration
    • 100 - 200 Employee
    • Community Manager
      • Aug 2021 - Dec 2021

      I´m in charge of the Facebook, Twitter and Instagram accounts. Coordination of graphic and audiovisual materials for each publication. I´m in chard of the monthly content grid and the coordination with designers for the execution of arts and creativity. Implementation of digital strategy to boost the engagement of the institution. Analysis of organic KPIs for decision-making in communication and monthly schedule. Conceptualization of attractive scientific, technological and innovation topics for the general population and information management for publication on social media channels. I´m in charge of the website update with SEO search optimization. Visualization of Google Trends for optimization of publications.

    • Director of Divulgation and Communication Science. Movil Interactive Museum Director´s.
      • Feb 2019 - Jun 2021

      Being in charge of the development of strategies and multimedia content for Facebook, Twitter, Instagram, TikTok and You Tube, from the project “Hacer ConCiencia”. Post writing, audiovisual material creation and graphic image supervision. Writing reports with metrics on social media accounts and communication projects under my charge. Leading and designing science and technology communication activities for mass media and for some important events. Planning and performing the campaign to support communication and science social projects.I was the principal actor to get the main goals of the communication and social science projects, those projects are supported by the ministry. Looking through the correct financial movements aimed to the science dissemination. Managing for promoting science broadcasting in the mass media (tv program, radio program and pieces of science news in social media). Able to organize the logistic of science events in public areas in Mexico City. Being in charge of the correct operation, exhibition, administration and support of the Movil Interactive Museum “Live the Science”.

    • Director of Divulgation and Communication. Movil Interactive Museum Director´s.
      • Mar 2018 - Dec 2018

      I was in charge of the content strategies applied to the science and technology communication in the mass media and in personal activities. I was responsible for the organization and logistics for the science and technology events in public spaces. I was responsable of the correct operation, exhibition and maintenance of the Interactive Mobile Science Museum and Technology “Vive la Ciencia”. I managed projects about science and technology communication.

    • Divulgation and Communication Deparment Chief.
      • Nov 2013 - Mar 2018

      I was in charge of the institutional graphic communication. I planned strategies to communicated science and technological topics for some mass media in CDMX. I was in charge of didactic and communication materials to disseminate science in public spaces and mass media such as TV, radio and internet. Exhibition of the Vive la Ciencia Mobile Interactive Museum.

    • Lider Coordinador de Proyectos
      • Jan 2013 - Nov 2013

    • Community Manager
      • Sep 2013 - Dec 2015

      "Pasión y Diseño" Forum community manager, I was in charge of the digital strategies, content creation, posting, design and programming of the social media accounts. "Pasión y Diseño" Forum community manager, I was in charge of the digital strategies, content creation, posting, design and programming of the social media accounts.

    • Broadcast Media Production and Distribution
    • Magazine Collaborator
      • 2013 - 2014

      A contributing editor with digital magazine "MKTzine" which specializes in marketing issues. Monthly published texts related to digital marketing and social media. A contributing editor with digital magazine "MKTzine" which specializes in marketing issues. Monthly published texts related to digital marketing and social media.

    • Administrative Liaison
      • Aug 2010 - Dec 2012

      Institute photographer. Collaborator in the scientific magazine “Cero Absoluto” and “Gaceta ICyTDF” with technology topics. I was in charge of the production to the communication materials, institutional supervision and administrative work. Updating of the internet portal as well as the management of the social media accounts like Facebook and Twitter. Institute photographer. Collaborator in the scientific magazine “Cero Absoluto” and “Gaceta ICyTDF” with technology topics. I was in charge of the production to the communication materials, institutional supervision and administrative work. Updating of the internet portal as well as the management of the social media accounts like Facebook and Twitter.

    • Communication Social Analyst
      • Sep 2009 - Aug 2010

      Training and social communication analyst, I was in charge of the company newsletters and press releases. Training and social communication analyst, I was in charge of the company newsletters and press releases.

Education

  • Escuela de Periodismo Carlos Septién García
    Maestría, Comunicación/periodismo
    2016 - 2018
  • Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Ciudad de México
    Diplomado, Comunicación Digital y Social Media
    2012 - 2013
  • Universidad Nacional Autónoma de México
    Lic. Comunicación y Periodismo, Comunicación, general
    2006 - 2009

Community

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