Media Account Director

• Jul 2021 - Present

Head Of Media

• May 2010 - May 2019

Brands: TIM, Hyundai Motor Brazil, Hyundai-Kia Motor Company, CAOA Cars&Dealers, Emirates, MSC Cruises, 21st Century Fox, Fox Channels, Cinemark, Dia% Supermarket, Swarovski, PUIG, Planeta DeAgostini Publishing. -Development of strategy and tactics of traditional and digital channels in communication plans based on insights of data and research analyses of market and category, competition and brand, consumer journey and habits. -Full understanding of consumer contact points, which includes brand owned assets/channels, partnerships with relevant brands and media vendors (shared), interactions resulting from visibility and brand awareness (earned) and paid media. -Monitoring of campaigns, implementation, revisions, reports and post analysis with insights and learning for optimization and use in future campaigns. -Use of proprietary campaign planning and optimization tools, as well as project tracking tools in order to manage timelines and meet deadlines. -Strong relationship with the key media vendors of the market and its sales representatives, searching for innovations, building relevant projects, negotiations and partnerships. -Active participation in new business projects. -Negotiation and buying of syndicated researches and monitoring tools (Kantar Ibope, Comscore, etc). -Interaction with financial and controller teams in the monitoring of budgets and profitability with the objective of achieving revenue goals. -Negotiation and monitoring of incentive agreements, through the creation of customized dashboards. -Working with global, regional and local teams of the company to align processes, strategies, business objectives, use of tools and maintenance of company’s culture. -Participation in important entities for the development of the media and communication of the Brazilian market as Grupo de Mídia de São Paulo and IVC - Instituto Verificador de Comunicação as Board VP. -Interaction with the main Brazilian communication entities such as ABA, CENP, ABAP and APP. Show less

Media Director

• Feb 2008 - Apr 2010

Brands: Johnson & Johnson, Nestlé, China in Box Foods, Gendai Foods, Dotz Loyalty Program, Fast Shop Electronics Store, Spicy Kitchenware, Record TV, Wickbold Bread Company Brands: Johnson & Johnson, Nestlé, China in Box Foods, Gendai Foods, Dotz Loyalty Program, Fast Shop Electronics Store, Spicy Kitchenware, Record TV, Wickbold Bread Company

Media Director

• Feb 2002 - Jan 2008

Brands: Peugeot, Air France Brands: Peugeot, Air France

Media Supervisor

• Mar 1999 - Jan 2002

Brands: BBV Bank, Brahma/Sukita Beverages, Pão de Açúcar Supermarket, Adria Biscuits, Star One/Embratel Telecom, Air France, Cartier, Baume & Mercier Brands: BBV Bank, Brahma/Sukita Beverages, Pão de Açúcar Supermarket, Adria Biscuits, Star One/Embratel Telecom, Air France, Cartier, Baume & Mercier

Media Coordinator

• Jul 1995 - Feb 1999

Brands: Nestlé, Tostines Biscuits, Johnson & Johnson, Avon, Microsoft, Cultura Inglesa English School, TVA Cable TV Brands: Nestlé, Tostines Biscuits, Johnson & Johnson, Avon, Microsoft, Cultura Inglesa English School, TVA Cable TV

Media Coordinator

• May 1992 - Jun 1995

Brands: Mercedes-Benz, Unilever, Wyeth-Whitehall, Müller 51 Beverages, H.Stern, 3M, Dako Household Appliances, Unibanco Bank Brands: Mercedes-Benz, Unilever, Wyeth-Whitehall, Müller 51 Beverages, H.Stern, 3M, Dako Household Appliances, Unibanco Bank