Senior Manager, Data Science and Analytics

• Jan 2023 - Present

In this new role, I lead project teams that help companies transform their PIM, content, and digital merchandising strategies by building and managing analytics, AI/ML, and product intelligence solutions. I manage partnerships to foster key sales opportunities and synergies, and I identify new partnership opportunities. A key focus of mine is also accelerating the commercialization of Sitation's existing AI and BI products to a wider audience and developing new products by conducting customer-centric research and testing. Show less

Senior Business Analyst

• Jun 2020 - Jan 2023

Professional Services

President and Co-Founder

• Oct 2012 - Present

eCommerce Manager

• Oct 2016 - Apr 2020

•eCommerce Operations Manager for ww.com/shop. Built and oversaw a scalable eCommerce merchandising process. •Defined and drove digital merchandising strategy. •Responsible for the entirety of the onsite experience, including content sourcing, launching new products and promotions, site search, inventory management, and managing offshore and onshore resources to ensure execution of merchandising tasks per strategy. •Led A/B testing program. •Led SEO strategy and execution. •Launched WW on Amazon (3P, Seller Central, both FBM and FBA). •Product Owner for eCommerce platform, led a 10-person Scrum team to continually improve customer experience. Show less

Business Analyst and Product Owner, IT PMO

• Apr 2013 - Sep 2016

•Manage information systems and team training initiatives on behalf of internationally-renowned organization which oversees the New York City Marathon, generating nearly $75 million in annual revenue and serving over 40,000 active members. •Oversee development of products including proprietary e-commerce programs, POS systems and CRM launches impacting more than 300,000 customers, with programs generating up to $30 million in annual revenue. •Lead training programs for 100+ staff, outlining configuration of systems with nearly 1 million end users and implementing procedures which reduced development costs by up to 50% while ensuring adherence to project objectives. •Implement new processes and Agile techniques which have reduced backlog from 500+ issues to less than 50 items within six month period, substantially improving functionality of $2 million proprietary product with 120,000+ customers. •Work with external vendors, off-shore providers and end users to define system requirements and performance goals. Show less

Senior Business Analyst, Global Talent Acquisition Reporting

• Sep 2012 - Mar 2013

•Oversaw system measurement and deployment procedures on behalf of leading IT service provider with 180,000+ employees across 75 countries, generating more than $115 billion in revenue. •Contributed to compilation and evaluation of diversity metrics for multiple internal groups, working with HR partners to define optimal data points pertaining to internal recruitment, employee performance and compensation packages. •Conducted user acceptance testing, ensuring the highest level of data consistency and integrity across internal reports. Show less

Senior Business Analyst/Project Manager

• Mar 2011 - May 2012

•Oversaw all aspects of projects on behalf of content solutions group serving Fortune 100 clients with more than $11.5 billion in yearly revenue. •Served as Project Lead throughout comprehensive digital asset initiative for major client with more than $6 billion dollar in revenue. •Managed cross-functional teams throughout all phases of digital asset acquisition and management, performing gap analysis to identify deficiencies in existing platforms and redesign systems to promote optimal use. •Performed quality reviews of digital assets throughout all phases of $1 million retail acquisition, ensuring integrity of merchandising and e-commerce data for more than 4,000 retail locations. Show less

Senior Business Analyst

• Feb 2010 - Mar 2011

•Oversaw development of digital products on behalf of interactive entertainment company delivering educational and innovating games including commercially-released Sesame Street titles, generating up to $40 million in total sales. •Compiled and analyzed production analytics for games sold worldwide, for use on systems including Nintendo Wii and PCs. •Maintained a high volume of design documentation distributed to 30+ staff, tracking changes using Basecamp and Huddle platforms. •Worked as a Research Assistant for White Paper on S.T.E.M. (Science, Technology, Engineering, Mathematics) Education. Duties included conducting interviews with thought leaders in the STEM field, including research academics, educational practitioners, and corporate executives to research best practices for STEM education; recording minutes for those meetings, collating and editing meeting notes, and creating interview summaries; editing and proofreading white paper drafts. Show less

Consultant

• Nov 2009 - Jan 2010

My duties with this web strategy consulting firm include the following: •Assisting in the creation of marketing material for prospects •Financial modeling using Microsoft Excel, Access and SQL Server •Researching markets for Sitation and its clients •Interfacing with customers for the management of online advertising campaigns and other promotional activities My duties with this web strategy consulting firm include the following: •Assisting in the creation of marketing material for prospects •Financial modeling using Microsoft Excel, Access and SQL Server •Researching markets for Sitation and its clients •Interfacing with customers for the management of online advertising campaigns and other promotional activities

Business Analyst, Strategic Planning and Analysis Group

• Apr 2008 - Jan 2009

•Oversaw data analysis and development of predictive models on behalf of network of upscale fitness facilities serving more than 500,000 each year, generating more than $500 million in annual revenue. •Implemented new procedures which increased annual revenue by more than $30 million each year for leading health clubs, generating more than 25,000 in new members during tenure. •Performed data analysis and predictive modeling, evaluating metrics pertaining to member retention, pricing structures, customer loyalty programs, store performance and usage patterns, with findings submitted to senior management. •Generated scripts in MS SQL, extracting and consolidating membership data to promote accuracy of reporting measures. •Developed business intelligence applications, automating reporting procedures, migrating data and defining requirements. Show less

Business Analyst/Management Consultant

• Jan 2006 - Jan 2008

•Contributed to strategic initiatives on behalf of Bank of America’s global structured products division, constructing use cases based on comprehensive interviews with managerial staff. •Managed key aspects of information systems reporting initiative on behalf of BNP Paribas Fortis, compiling requirements and generating reports outlining specifications of high-level business lines. •Oversaw migration procedures, data mapping and conversion processes of revenue and expense reporting into dynamic reports using Cognos Business Intelligence and Hyperion Essbase. •Created diagrams using Casewise Enterprise Modeler, outlining workflow processes and publishing data using MS SharePoint. •Served as Technical Lead throughout SOX compliance initiative for Credit Suisse, working with senior management to devise account mapping procedure and assign business processes from multiple data sources into Access database. Show less

Reporting Analyst

• Mar 2004 - Jan 2006

• Performed comprehensive evaluations of operational procedures and product performance, generating quarterly performance reports on consumer product lines for submission to President and Chief Operating Officer. • Oversaw reporting procedures using Coremetrics platform, evaluating data pertaining to website traffic and industry trends. • Developed cost analyses and pricing estimates for new product launches and remarketing efforts, providing recommendations which led to substantial increases in marketing ROI. Show less

Assistant Media Planner

• Apr 2003 - Mar 2004

•Performed analysis of advertising expenditures and campaign performance, predicting trends in competitor strategies. •Formulated annual media plans for major clients, evaluating target demographic, long-term objectives and campaign ROI. •Performed analysis of advertising expenditures and campaign performance, predicting trends in competitor strategies. •Formulated annual media plans for major clients, evaluating target demographic, long-term objectives and campaign ROI.

Business Analyst

• Jul 2002 - Jan 2003

•As one of the founding employees, researched and analyzed the medical informatics market and competition before company startup, assisted with the financial projections for the fiscal year and researched methods of financing, which was instrumental to the founding of the company. • Performed on-site client business and technical analysis concerning the design, production, and implementation of MedAbiliti's software solutions in the client's environment. • Served as the primary client contact, providing off-site product support and supervising the User Acceptance Testing (UAT) process following the initial implementation of MedAbiliti's software solutions in the client's environment. Show less

HelpDesk Consultant

• 2000 - 2002

Provided technical consulting and troubleshooting for students, faculty, and staff with regards to operating system, networking, and software problems through telephone and email support. Provided technical consulting and troubleshooting for students, faculty, and staff with regards to operating system, networking, and software problems through telephone and email support.