Experience

Federația Fundațiile Comunitare din România
• Romania
• Philanthropic Fundraising Services
• 1 - 100 Employee
• Communications and fundraising manager

  • Oct 2022 - Present


Liber-profesionist

• Higher Education
• 1 - 100 Employee

• Strategic & Creative Communications Consultant

  • 2010 - Present

  Since 2010 I've been providing internal & external communication support (copywriting, marketing research, communications planning & implementation) for commercial brands and NGOs in various offline and online projects, on both local and international levels. Projects include: - Storytelling and creative writing; - UX writing; - Digital communication strategy and community management for over 30 social media pages in the business and NGO sectors (418 Contemporary Art Gallery, Pădurea cu Legume; Violeta's Vintage Kitchen, Now & Wow, DaDeCe Association etc.); - Digital communication & event planning for higher education institutions (SNSPA, UNArte Bucharest); - Marketing & academic research (POSDRU; World Bank; UEFISCDI); - Cultural programs for children (Da'De Ce Association, FabriLabo); - Internal/ external communication & crisis management; - Product design (Samsung; ING Bank, Nivea). Show less



Scoala Nationala de Studii Politice si Administrative (SNSPA)

• Romania
• Higher Education
• 100 - 200 Employee

• Senior lecturer - Advertising & Consumer Behaviour

  • 2009 - Present

  I have been an associate lecturer for over 10 years, teaching undergraduate & master's degree courses in Advertising, Consumer behaviour, Brand communication and Digital communication at the Faculty of Communication and Public Relations and the Faculty of Management. During this time, I have also conducted international-impact research activity in the field of communication, on topics such as advertising, consumption behaviour and the relation between technology and generational cohorts. Part of my work also includes developing the social media communication strategy for faculty departments and creating various digital assets (such ad videos, apps, ads) for student recruitment. The "FCRP Alumni Stories" is such an example - a series of interviews with alumni that became industry leaders: https://www.facebook.com/FCRP.SNSPA/videos/921156507988128 - Monica Jitariuc https://www.facebook.com/watch/?v=933877790049333 - Dragos Smeu https://www.facebook.com/watch/?v=958706170899828 - Adina Iacob Another project that is very dear to me is the development of the "PR or advertising?" app, that presented the available university majors to students in a user-friendly manner: https://www.iqads.ro/articol/26414/snspa-lanseaza-o-aplicatie-pentru-absolventii-de-liceu-pr-sau-publicitate Below is a glimpse of my academic journey, in a series of articles from IQads.ro: https://www.iqads.ro/articol/59661/comunicare-ca-la-carte-rodica-savulescu https://www.iqads.ro/articol/36466/rodica-savulescu-pe-urmele-noilor-consumatori-ce-a-insemnat-epoca-2-0-pentru https://www.smark.ro/articol/33651/smark-knowhow-target-bootcamp-dan-petre-d-d-research-si-rodica-savulescu-snspa Show less



European Social Innovation Competition 2020 - Reimagine Fashion

• Semi-finalist

  • Mar 2020 - Present

  WasteLess Fashion is a social innovation project that was chosen among the 30 semi-finalists in the European Social Innovation Competition 2020, launched by the European Comission. The topic of the 2020 edition of the competition was "Reimagine Fashion". WasteLess Fashion aims at connecting art universities and designers to develop a zero-waste fashion system where textile scraps generated by SMEs are transformed into new apparel through innovative methods and interdisciplinary contributions. More info on the project in this podcast episode: https://bit.ly/2RnelYD Show less



Saatchi & Saatchi + The Geeks

• Romania
• Internet Publishing
• 1 - 100 Employee

• Senior geek copywriter

  • Mar 2021 - Oct 2022

  My main responsibilities include developing original and innovative ideas for communication campaigns and writing copy that is aligned with the brand voice and engages the reader, ultimately generating conversion. I also take part in developing the pitch decks and delivering client presentations, while also assisting in the professional development of junior copywriters in the agency. My projects include a wide variety of industries and brands, such as Groupe SEB (TEFAL, Krups, WMF, Rowenta), IQOS, Ferrero Rocher, Mercedes-Benz, PepsiCo (Cheetos), Jacobs, Winner, Edenia Foods and Xella. Show less



Foodwise Marketing

• Romania
• Advertising Services
• 1 - 100 Employee

• Strategic copywriter & innovator

  • Jun 2019 - Mar 2021

  My main duties included strategic planning and copywriting for a variety of ATL/ BTL/ digital projects in the food & beverage, hospitality and pharma industries, for clients such as Ursus Breweries (Timișoreana, Ursus, Peroni Nastro Azzurro, Pilsner Urquell, Ciucaș), Napolact, Mega Image, J W Marriott, Campofrio, Farmaciile DONA and Pepsi. My main duties included strategic planning and copywriting for a variety of ATL/ BTL/ digital projects in the food & beverage, hospitality and pharma industries, for clients such as Ursus Breweries (Timișoreana, Ursus, Peroni Nastro Azzurro, Pilsner Urquell, Ciucaș), Napolact, Mega Image, J W Marriott, Campofrio, Farmaciile DONA and Pepsi.



IKEA

• Netherlands
• Retail
• 700 & Above Employee

• Communications Coordinator/ Community builder at Grădina cu Oameni

  • Jan 2017 - Mar 2020

  Grădina cu Oameni (gradinacuoameni.ro) is a community project focused on urban ecology in the Cișmigiu neighbourhood. Check out the story of the project in this video: https://www.facebook.com/watch/?v=2213013342345859 The project was awarded the IKEA grant for the urban environment (part of IKEA's CSR program) in 2017 and tackled 4 interconnected layers: urban bee-keeping, ornithology, urban noise pollution and landscape. As part of the projects's small scale/ community based management team, my responsibilities in the project included several areas such as communication planning and copywriting, stakeholder management and community building. Show less



Ordinul Arhitecților din România

• Romania
• Architecture and Planning
• 1 - 100 Employee

• Brand Communication Specialist

  • Jul 2017 - Apr 2018

  My role as communication specialist at the Romanian Order of Architects was focused on internal and external communication projects. I was involved in developing and implementing the communication strategy for both offline & online channels. I also conducted qualitative and quantitative in-house research in order to gain insight on relevant topics for the Romanian Order of Architects' community and inform the structure of future projects. My role as communication specialist at the Romanian Order of Architects was focused on internal and external communication projects. I was involved in developing and implementing the communication strategy for both offline & online channels. I also conducted qualitative and quantitative in-house research in order to gain insight on relevant topics for the Romanian Order of Architects' community and inform the structure of future projects.



BURP - design studio

• Graphic Design

• Co-founder, designer & storyteller

  • 2006 - 2015

  BURP was a creative fashion design studio with a focus on sustainability through creative upcycling of leather and fabric scraps that were collected from local SMEs. My tasks at BURP included managing the studio's offline & digital communication, creative storytelling and design work (idea development, testing, implementation). BURP was a creative fashion design studio with a focus on sustainability through creative upcycling of leather and fabric scraps that were collected from local SMEs. My tasks at BURP included managing the studio's offline & digital communication, creative storytelling and design work (idea development, testing, implementation).



Leo Burnett

• 1 - 100 Employee

• Copywriter

  • 2005 - 2008

  Copywriting/ content development and trendspotting for advertising campaigns. Part of the dedicated Philip Morris department in the agency, working with all PMI brands, such as Marlboro, L&M, Virginia Slims and Parliament. Copywriting/ content development and trendspotting for advertising campaigns. Part of the dedicated Philip Morris department in the agency, working with all PMI brands, such as Marlboro, L&M, Virginia Slims and Parliament.



Business Media Group

• Newspaper Publishing
• 1 - 100 Employee

• Digital content writer & editorial planner

  • 2004 - 2005

  Editorial planning, copywriting and conducting research on topics related to fashion, lifestyle and well-being for the group's niche digital outlets. Editorial planning, copywriting and conducting research on topics related to fashion, lifestyle and well-being for the group's niche digital outlets.