Rodica Groza

Head of Brand Communication at Tucano Coffee Franchise
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Contact Information
us****@****om
(386) 825-5501
Location
Bucharest, Romania, RO

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Bio

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Experience

  • Tucano Coffee Franchise
    • Moldova
    • Food and Beverage Services
    • 1 - 100 Employee
    • Head of Brand Communication
      • Mar 2023 - Present
  • MarketinGrozav
    • France
    • Retail
    • Creatoare de grozăvii
      • Jan 2020 - Present

      ▪️ Holiday marketing ▪️ Branding ▪️ Copywriting ▪️ Merchandising strategies ▪️ 💬Brand message - ®️Brand positioning – 📢Brand voice – 🎨Brand style – 💻Social media branding ▪️ Holiday marketing ▪️ Branding ▪️ Copywriting ▪️ Merchandising strategies ▪️ 💬Brand message - ®️Brand positioning – 📢Brand voice – 🎨Brand style – 💻Social media branding

  • Agenția de Împlinit Dorințe
    • Founder
      • May 2011 - Present

      Împlinim dorinţe ordinare care creează emoții extraordinare! Redescoperim bunul-simţ, spunem poveşti de viaţă, facem demonstraţii de atitudine şi exerciţii de sensibilitate. Împlinim dorinţe ordinare care creează emoții extraordinare! Redescoperim bunul-simţ, spunem poveşti de viaţă, facem demonstraţii de atitudine şi exerciţii de sensibilitate.

  • Tucano Coffee Global
    • Brand Manager & Head of Global Marketing Department
      • Feb 2018 - Jun 2020

      Brand naming. Brand identity. Brand decorator. Strategy & Planning. Copywrite. Build and develop the annual brand & marketing strategy for own and franchise locations from 8 countries. Coordinating & monitoring implementation of marketing plan and activations in line with brand standards, tone of voice and brand values. Collect, compile, analyse coffee shop trends, media trends, consumer and competition activity to identify opportunities for the brand. Develop & manage 4 seasonal marketing campaigns and production budgets. Develop innovative merchandising strategy to differentiate the brand from competitors. Managing the relationship with the franchise holders. Marketing research. Organization of opening events. Show less

  • Tucano Coffee
    • Moldova
    • Food and Beverage Services
    • 1 - 100 Employee
    • Country Manager
      • Jan 2013 - Dec 2016

      www.tucanocoffee.com

    • Brand Manager & Marketing Creator
      • Nov 2011 - Nov 2013

  • ORA International
    • United Kingdom
    • Telecommunications
    • PR-Manager
      • Sep 2010 - Oct 2011
  • NIT TV
    • India
    • Construction
    • 1 - 100 Employee
    • Journalist
      • Mar 2003 - Sep 2010

Education

  • Academia de Poliție "Ștefan cel Mare"
    Licență în Științe juridice, Drept
    2000 - 2004

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