Rodianne Cassar
Marketing Manger at Papaya Ltd- Claim this Profile
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English Native or bilingual proficiency
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Italian Full professional proficiency
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Maltese Native or bilingual proficiency
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French Limited working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Experience
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Papaya Ltd
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Malta
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Financial Services
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1 - 100 Employee
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Marketing Manger
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Jan 2013 - Present
Managing the day to day marketing activities of the organisation and long term marketing strategy for the company whilst ensuring that the products, services and marketing communications match the brand positioning. • Developing the marketing plan • Managing all marketing for the company and activities within the marketing department • Developing the marketing strategy for the company in line with company objectives. • Overseeing the company`s marketing budget • Coordinating and evaluating marketing campaigns • Organising presence at international exhibitions (ICE London and PayExpo) • Organising presence and sponsorship at conferences • Creation and publication of all marketing material in line with marketing plans • Planning and implementing promotional campaigns • Overall responsibility for brand management and corporate identity • Monitor and report on effectiveness of marketing communications • Creating a wide range of different marketing materials • Working closely with external agencies • Maintain effective internal communications to ensure that all relevant functions are kept informed of marketing objectives • Analysing potential strategic partner relationships for company marketing • Monitoring competitor activity • Identify the target markets and explore consumer insights • Organising launch events Show less
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Play Match Ltd
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Gambling Facilities and Casinos
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1 - 100 Employee
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Marketing
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May 2011 - Dec 2012
Main duties included marketing and promoting white label solutions to potential business entrepreneurs (B2B) and assisting our partners to promote their gaming websites to clients (B2C). • Development and implementation of the marketing plan • Managing all marketing for the company and activities within the marketing department • Managing the marketing budget • Dealing with external agencies • Liaising with the press B2B • Organising presence at international exhibitions and trade shows • Advertising and public relations on selected media • Liaising with partners regarding the optimal branding for their igaming website • Briefing the web agency and managing launch of site in a timely manner and as per brief • Managing and administering domains and security certificates • Creating a wide range of marketing material • Building and maintaining clients` relationships B2C • Planning and implementing promotional campaigns including tournaments, bonuses, and special offers • Advertising including media selection, negation, and buying • Market and Competitors` Analysis • Managing websites` enhancements Show less
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Golden Gate Co Ltd
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Retail Office Equipment
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1 - 100 Employee
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Marketing Manager
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Jan 2008 - Apr 2011
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Education
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Chartered Institute of Marketing
Bachelor's Degree, Marketing