Experience

Zippen

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Head of Product

  • Aug 2019 - Present

  London, England, United Kingdom Zippen is a Fintech start-up providing a chat bot, helping people find and combine their pensions. • Setting and delivering the strategic direction of the company including; marketing; product; pricing • Financial modelling – cash flow forecast creation to determine unit economics, set a growth strategy and aid fund raising • P&L responsibility for the day to day management of the business • Fund raising – leading a raise of £1m from private equity and private investors. Deck… Show more Zippen is a Fintech start-up providing a chat bot, helping people find and combine their pensions. • Setting and delivering the strategic direction of the company including; marketing; product; pricing • Financial modelling – cash flow forecast creation to determine unit economics, set a growth strategy and aid fund raising • P&L responsibility for the day to day management of the business • Fund raising – leading a raise of £1m from private equity and private investors. Deck creation and pitching • Tech and product – owning the entire product lifecycle, carrying out the UX (wireframes), UX research and business insights platform • Management of a team of four, including management of an off-shore tech team • Engaging with and managing external suppliers such as designers and compliance officers Achievements: - Overhaul of the customer UX to bring in a chat bot approach and compliance with FCA requirements - Implemented a BI solution to monitor all key business and product metrics - Streamlined tech costs by 75% - Created and implemented a corporate offering (commercials, marketing, product) - Implemented a user re-engagement strategy to maximise user retention - Implemented operational processes - GDPR compliance, supplier contracts and operational efficiencies Show less



Freelance

• Digital Product Consultant

  • Jul 2014 - Present

  London, United Kingdom • Managing the full product lifecycle of numerous B2B and B2C cross-platform offerings (web, iOS and Android) • Clients included; Russell & Bromley (retail/ecommerce), Tiaro (proptech), 3BC (fintech) • Areas of expertise; strategy, product offering, building tech teams, agile implementation, user research, user story creation, QA, MVP definition and build, data capture and BI tool implementation



Esquared Fitness

• United Kingdom
• Wellness and Fitness Services

• Head of Product

  • Mar 2018 - Jun 2019

  London, United Kingdom Esquared Fitness is a private equity backed on-demand marketplace allowing you to instantly discover and book fitness classes and gym sessions around London, New York and Sydney. Closed in June 2019 due to funding issues. Role: • Complete accountability for the tech product and the managing a team of fifteen • Fostering a culture of data and design-driven product development approach • Working with all key stakeholders in the business, from marketing, communications, sales… Show more Esquared Fitness is a private equity backed on-demand marketplace allowing you to instantly discover and book fitness classes and gym sessions around London, New York and Sydney. Closed in June 2019 due to funding issues. Role: • Complete accountability for the tech product and the managing a team of fifteen • Fostering a culture of data and design-driven product development approach • Working with all key stakeholders in the business, from marketing, communications, sales, support to develop requirements, regularly re-prioritise the roadmap and drive projects to completion • Defining acquisition, engagement, retention, revenue metrics that inform the success of the product; and implementing a framework for on-going analysis of success for various levels of the business • Managing the end-to-end delivery of the cross platform offering; working cross functionally with design, development and operations to bring new features to customers and internal teams • Internally championing the customer to ensure continuous delivery of a consistently brilliant experience • Carried out UX research and created wireframes for new product features Achievements: - Implemented conditional new user incentives resulting in an increase in user activation by 90% - Ground up re-design of the app, reducing the purchase process to only two taps - Identified and implemented new product offerings resulting in an improvement in retention by 30% - Implemented new onboarding flow resulting in an increase in push notifications acceptance by 100% Show less



Slide Co

• United States
• Manufacturing

• Head of Product & Operations

  • Apr 2016 - Mar 2018

  Bristol Slide is a mobility start-up (similar to Uber pool). It is the UK’s first mass transit ride-to-work service that you book in advance using an app (iOS and Android). • Hired at grass roots to build the team, the offering and launch the app • Managing the implementation of the service – taking it from launch to 100k trips in the first six months • Working with the tech team to implement the customer and driver apps for both iOS and Android • Building the pricing model, marketing,… Show more Slide is a mobility start-up (similar to Uber pool). It is the UK’s first mass transit ride-to-work service that you book in advance using an app (iOS and Android). • Hired at grass roots to build the team, the offering and launch the app • Managing the implementation of the service – taking it from launch to 100k trips in the first six months • Working with the tech team to implement the customer and driver apps for both iOS and Android • Building the pricing model, marketing, operations, finance & data teams; working closely with each team on strategic planning, execution and reporting • Budgeting, cash flow forecasting and financial modelling Show less



Ve Global

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Product

  • May 2012 - Jun 2014

  London, United Kingdom Ve Interactive, Winner of The Time Tech Track 100 2015, is a multi award-winning SaaS technology company, serving over 10,000 e-commerce clients around the world. Ve optimises transactional capabilities and broadens functionality. • Management of the product suite re-design packaged in a SaaS platform. Now used by +10k B2B users • Implementation of data driven email optimisation strategies improving overall conversion rate by 25% • Improving automated partner onboarding flow… Show more Ve Interactive, Winner of The Time Tech Track 100 2015, is a multi award-winning SaaS technology company, serving over 10,000 e-commerce clients around the world. Ve optimises transactional capabilities and broadens functionality. • Management of the product suite re-design packaged in a SaaS platform. Now used by +10k B2B users • Implementation of data driven email optimisation strategies improving overall conversion rate by 25% • Improving automated partner onboarding flow resulting in a resource reduction of 40% • Delivering the product platform and company website in over 13 languages • Building a production team of over 70 designers, developers, QA, product owners and systems / processes Show less



Adaptive Consultancy

• United Kingdom
• Advertising Services

• Founder & Head of Product

  • Jan 2007 - May 2012

  London A platform delivering high quality e-commerce websites for the retail sector. Adaptive was acquired by Ve Interactive in 2012 for their eCommerce technology. • Responsible for the strategy, finance, management, client handling, product positioning and project delivery • Managing the design and build of what became an award winning e-commerce platform • Strategising and executing the successful exit for the business (to Ve Interactive in 2012)