Rod Catania
Parts Sales Manager at BMW Group Australia- Claim this Profile
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Bio
Experience
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BMW Australia
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Motor Vehicle Manufacturing
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100 - 200 Employee
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Parts Sales Manager
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Jul 2021 - Present
JULY 2021 – PRESENTAchievements• Set the record for the highest B2B Trade sales achievement. • Restructure of the B2B Trade portfolio and development of unexploited sales channels. • Developed and launched Parts program and presented as best practice.• Delivered AU market study and business case for Genuine Star Marked Tyre program.• First market outside AG to establish franchised dealer Standards for B2B Trade.• Launch real time B2B Trade performance reporting for BMW AU & franchised Dealer Network.Responsibilities• BMW Manager for the B2B Trade team in AU.• Developing and managing BMW Group Australia B2B Trade parts business portfolio with a view to exploiting all available opportunities.• Achievement of revenue and market performance objectives.• Manage regular auditing and reporting of dealer’s compliance to BMW AU and BMW AG requirements in cooperation with internal and external interfaces.• Provide support to BMW AG and representatives for band protection activities and investigations.• BMW AG consultation with Body and Paint, Corporate Aftersales to develop and continually refine relevant programs in market to generate additional Genuine Pats sales.• Conduct live sessions at conferences to BMW AG, BMW AU, Dealers and markets when required. Show less
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Aftersales Area Manager
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Feb 2012 - Jul 2021
• Responsible for BMW & MINI parts, labour, and service NPS performance of assigned dealers though coaching and consultation.• Provided Aftersales business support for dealer development and greenfield start-up businesses.• Conducted interactive staff coaching workshops deep dives, with relevant dealership Aftersales teams.• Executed dealer roll out of Teleservice (Condition based servicing) and 8 step service principles to the dealer network.• Provided product and process updates, training sessions, and Q&A as the Southern Region leader for Aftersales. Show less
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Ford Australia
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Australia
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Motor Vehicle Manufacturing
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100 - 200 Employee
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National Crash Parts Product Manager
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Mar 2010 - Feb 2012
• Implementation and development of marketing programs and advertising support to assist in the promotion of key crash parts strategies. • Development of pricing strategies associated with the various crash product groups. • Development of sales programs to assist Ford Dealers grow the sales of crash related Genuine Ford parts. • Work with Insurance Companies to maximize Crash parts sales and Marketing programs. • Implementation and development of marketing programs and advertising support to assist in the promotion of key crash parts strategies. • Development of pricing strategies associated with the various crash product groups. • Development of sales programs to assist Ford Dealers grow the sales of crash related Genuine Ford parts. • Work with Insurance Companies to maximize Crash parts sales and Marketing programs.
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Hyundai Motor Company Australia
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Australia
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Automotive
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200 - 300 Employee
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Regional Parts Manager
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Sep 1999 - Mar 2010
• Provide a professional level of field representation for Hyundai Dealers as a means of achieving set Parts & Accessory Sales targets through marketing and promotional plans. • Closely liaise with Dealer Principals, Sales staff, Service Managers, and Parts Managers in dealerships to develop working relationships and create sales growth. • Develop Parts and Accessory sales programs with Regional / National stakeholders. • Prepare Regional Parts & Accessory purchase targets for Dealers. • Ensure internal and Dealer reporting, and communication is accurate and timely. Show less
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Cambur Hyundai & Subaru
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Greater Melbourne Area
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Parts Manager
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Jan 1998 - Sep 1999
• Develop action plans to reach sales and margin targets. • Daily and Monthly Financial reporting to Directors. • Inventory Management – Reduce stock obsolesce (from previous management). • Develop and supervise trade parts solicitation program. • Manage staff, conduct staff appraisals, and provided training and coaching for parts sales consultants. • Develop parts pricing policies for trade & retail customers. • Develop action plans to reach sales and margin targets. • Daily and Monthly Financial reporting to Directors. • Inventory Management – Reduce stock obsolesce (from previous management). • Develop and supervise trade parts solicitation program. • Manage staff, conduct staff appraisals, and provided training and coaching for parts sales consultants. • Develop parts pricing policies for trade & retail customers.
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Porsche Cars Australia
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Australia
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Parts Manager 2IC
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Feb 1992 - Sep 1999
• Manage sales programs with key client personnel and develop working relationships to create sales growth. • Inventory management of Parts stock holding. • Assist Manager with daily parts operations, financial management and reporting. • Manage sales programs with key client personnel and develop working relationships to create sales growth. • Inventory management of Parts stock holding. • Assist Manager with daily parts operations, financial management and reporting.
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Education
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University of New England (AU)
Diploma of Business, Business, Management, Marketing, and Related Support Services -
Australian Institute of Management
Strategic Planning for Growth