Rod Blaxell

Service Designer at Liquid Interactive
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Brisbane Area, AU
Skills

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5.0

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Mark McCarthy

Rod is one of the most comprehensive experience professionals I've had the pleasure of working with. In the last 20+ years very few come close to the professionalism and quality of work Rod produces. Having worked with him on a number of projects ranging from $7 Billion dollar multi-nationals to local SME's, he has fast become my #1 go to guy and can't wait to work with him again soon.

Mark Ford

I have worked with Rod for just over a year now, and during this time I have found him to be an outstanding UX Lead. He has a passion for what he does and it shows in his results. I am the first to admit I was a sceptic of Design Thinking but after working with Rod and putting the users needs at the centre of every decision, it has shown me the value of this process and made me a believer. Rod likes to explore the boundaries in finding solutions and really shines in a collaborative environment. It truly is a pleasure to work with Rod and I would recommend him to anyone.

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Credentials

  • Design Thinking: The Ultimate Guide
    Interaction Design Foundation (IxDF)
    Sep, 2023
    - Nov, 2024
  • Gestalt Psychology and Web Design: The Ultimate Guide
    Interaction Design Foundation (IxDF)
    Sep, 2023
    - Nov, 2024
  • Agile Methods for UX Design
    Interaction Design Foundation (IxDF)
    Aug, 2023
    - Nov, 2024
  • Human-Computer Interaction: The Foundations of UX Design
    Interaction Design Foundation (IxDF)
    Aug, 2023
    - Nov, 2024
  • Perception and Memory in HCI and UX
    Interaction Design Foundation (IxDF)
    Aug, 2023
    - Nov, 2024
  • UX Management: Strategy and Tactics
    Interaction Design Foundation (IxDF)
    Aug, 2023
    - Nov, 2024
  • Conducting Usability Testing
    The Interaction Design Foundation
    Apr, 2023
    - Nov, 2024
  • Design for the 21st Century with Don Norman
    The Interaction Design Foundation
    Apr, 2023
    - Nov, 2024
  • Service Design: How to Design Integrated Service Experiences
    The Interaction Design Foundation
    Apr, 2023
    - Nov, 2024
  • Membership Certificate
    The Interaction Design Foundation
    Feb, 2023
    - Nov, 2024

Experience

  • Liquid Interactive
    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Service Designer
      • Aug 2022 - Present

      Building a solid foundation in customer-centric methodologies, and driving cross-functional collaboration to deliver seamless end-to-end experiences. My diverse background includes working with government and education organisations, where I have successfully led customer experience initiatives, from concept to execution, and continuously improved service offerings. 🌟 Expertise: ✔ Design Thinking: I embrace human-centred design principles to uncover insights, empathise with customers, and transform their needs into actionable strategies. ✔ Collaborative Leadership: I foster a culture of collaboration, leading cross-functional teams and stakeholders to co-create innovative service solutions. ✔ Engagement Plans: I meticulously develop strategic engagement plans that aim to elicit valuable insights from both stakeholders and customers throughout the service design process. ✔ Stakeholder Workshops: I facilitate engaging and productive workshops with key stakeholders, including business leaders, product managers, and cross-functional teams. ✔ Customer Journey Mapping: I excel in creating comprehensive journey maps to identify pain points, opportunities, and touch points for enhancing customer satisfaction. ✔ Service Blueprints: I leverage service blueprints to map out processes, align teams, and streamline operations for improved service delivery. ✔ Interviews: I excel in crafting comprehensive interview protocols and conducting one-on-one or group interviews with customers. ✔ Usability Testing: I conduct rigorous usability testing sessions to evaluate the effectiveness and efficiency of service design solutions. ✔ Surveys: I design and implement well-crafted surveys to gather quantitative and qualitative data on customer preferences, pain points, and expectations. ✔ Data-driven Insights: I integrate data and analytics to inform decision-making, measure the effectiveness of service design initiatives, and drive continuous improvement. Show less

  • Speedwell
    • Australia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • UX Lead
      • Sep 2015 - Jul 2022

      A seasoned professional with a proven track record of delivering user-centred digital solutions for a variety of clients, including federal government agencies, state level departments, and well-known corporate brands. My areas of expertise include: - Leading user research initiatives and translating findings into actionable insights - Designing and implementing user personas and customer journey maps - Conducting usability testing and incorporating feedback into design iterations - Creating wireframes, prototyping, and functional specifications Confluence and Jira - Managing and evolving project design systems - Leading UI and interaction design efforts - Educating and mentoring team members on best practices in UX design - Participating in business analysis and requirements gathering, and crafting user stories and acceptance criteria - Providing ongoing website and app UX reviews to ensure optimal user experience - Providing leadership in user-centred design principles and delivering high-quality, innovative digital solutions to clients. I am experienced in: - Writing usability test plans, test scenarios, briefing external agencies responsible for conducting usability tests - Leading service design projects, including user flows, user journey mapping, and persona development - Conducting user interviews and inquiry to gain insights and inform design decisions - Conducting UX reviews using best practice heuristics, analytics data, and Hotjar data to support design solutions, ensuring a seamless and intuitive user experience for end-users. With my diverse background and experience, I am confident that I can lead innovative projects and collaborate with talented teams to deliver outstanding results. I am passionate about creating intuitive and seamless user experiences that meet the needs of the end-user. Show less

  • Tourism and Events Queensland
    • Australia
    • Marketing Services
    • 100 - 200 Employee
    • Digital Project Manager
      • Mar 2014 - Jul 2015

      In this role I led cross-functional teams to deliver ground-breaking digital projects that aligned with the needs of the business and exceeded stakeholders' expectations. My expertise in this role included: Managing large-scale and technically complex projects, including conducting thorough analysis, gathering requirements, and effectively managing project scope, schedule, risk, and budget Engaging with suppliers, internal stakeholders, and my core project team to ensure project requirements align with the needs of the business. Providing clear and regular communication with management and staff to ensure all stakeholders are updated on project progress Ensuring quality assurance across all aspects of the project, including copywriting, design, usability, development, and location-based services Coordinating the delivery of a digital influencer program that brought 17 of the worlds best bloggers, YouTubers and social influencers to Queensland to experience the best that the state has to offer. Running 11 highly successful Surprise and Delight Campaigns in partnership with Peppers Broadbeach Stakeholder engagement with 13 regional tourism organisations amplifying the social posts from the influencers Media briefing and working with public relations & corporate affairs to identify opportunities to promote influencer visits within traditional media Persona development and user experience workflows to demonstrate to internal stakeholders how projects will function Information architecture to identify categories required within digital projects, content, features and screen elements. Show less

  • Niche Studio
    • Australia
    • Design Services
    • 1 - 100 Employee
    • Digital Producer & UX Designer
      • Jun 2011 - Jan 2014

      My areas of expertise in this role included: • User experience development including wireframes, sitemap, flow diagrams and storyboards for responsive websites targeting mobile, tablet & desktop devices; web applications; eCommerce; eLearning; mobile apps; and various digital marketing assets. • Implementation of systems and processes for improved project workflow, scope control, invoicing status and project visibility within the studio. • Responsible for the execution of digital projects, managing the process from brief to final output and beyond, in multiple digital channels and emerging technologies. • Scheduling the studio and prioritising digital production resources. Developing, implementing and managing project plans for the studio. • Working with the account managers to develop an understanding of the client’s business objectives, scope of works and requirements for the project. • Reviewing and analysing available analytics data, undertaking competitive analysis and reviewing business goals & strategy to identify opportunities that benefit project requirements. • Working with internal and external stakeholders to produce digital marketing solutions and strategies for integrated online campaigns including SEO, SEM, eDMs, social media, conversion optimization and more. Pitching strategies to the internal team. • Partnering with account managers to track and report project burn rates, allocation of resources, studio productivity, and invoicing status. • Manaaging formal QA processes. Reviewing delivered work against defined requirements, identifying potential gaps and solutions. • Working autonomously and as part of a team to produce the best possible project results within the allocated scope, budget and schedule. Show less

  • Cru Digital
    • Australia
    • Technology, Information and Internet
    • Group Account Manager
      • Oct 2010 - May 2011

      • Account management of major accounts including Lorna Jane, Parmalat, Dreamworld, Airtrain and Suzuki Queensland. Guiding the account services team to ensure clients are provided with excellent service in a timely and professional manner. • Working with a high degree of independence, overseeing multiple projects at a time, ranging from smaller ad projects to complex websites with integrated online campaigns. • Participation in business development activities including writing proposals, developing scopes & estimates, running client workshops and delivering pitches. • Collaborate with the project team to identify deliverables, schedule and develop the project approach to deliver successful outcomes within established constraints. • Responsible for communicating relevant project information to the team and the client, working with the agency team and clients to assure that projects address the client’s business requirements. • Ensure proper change management documentation is executed as scope changes or project priorities shift, and that new requirements are communicated to project teams. • Development of user experience deliverables including site maps, flow diagrams and wireframes to document project requirements and workflow. • Collaboration with stakeholders to develop and report on a large range of integrated digital marketing efforts ranging from SEO, eDMs, Google AdWords, social media apps and microsite development. • Ongoing contribution to the development of systems and processes to improve efficiency, scope control and quality management for projects within the studio. Show less

  • Speedwell
    • Australia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Project Manager
      • Mar 2009 - Oct 2010

      • Account management of major accounts including Allianz Global Assistance, Fire and Rescue New South Wales, GIO and RACQ Insurance. • Requirements scoping, project management, preparation of cost proposals, resource scheduling and implementation of multiple concurrent medium to large eCommerce web sites, interactive and iPhone application projects. • Development of user experience documentation detailing the functionality required for delivery of the system including flow diagrams, site maps, business rules and wireframes. • Manage project scope and the change control process to ensure that projects are completed according to schedule and within budget. Manage the project financial lifecycle, including estimates and revenue forecasts. • Raise and maintain awareness of project risks, and work with team members to proactively mitigate risks. • Coordinate all activities of the project team and ensure that project tasks are completed. • Follow internal processes to adjust staffing needs in a timely manner based on changes in requirements. • Manage formal QA processes. Review agency work against defined requirements, identifying potential gaps. • Prepare digital marketing strategies as part of client’s broader marketing campaign. Undertake situation analysis, set objectives, devise strategy and recommend tactics for improved acquisition, conversion and engagement. Show less

  • GBST Digital
    • Australia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Account / Project Manager
      • Mar 2007 - Feb 2009

      • Responsible for the project management, costing, scheduling and implementation of medium to large web site, interactive and print projects. • Running workshops with clients to capture project requirements. • Development of user experience documentation detailing the functionality required for delivery of the system including flow diagrams, site maps, business rules and wire frames. • Analysis of existing client web sites for the development of digital strategy, search engine optimization, brand implementation and usability recommendations. • Prepare digital marketing and social media strategies as part of client’s broader marketing campaign. • Manage several design and development teams concurrently. • Prioritise and plan work in progress reports. • Manage client relationships and build on these to add value to the company services. • Work with senior staff to quote jobs, maintain budgets and maintain invoicing/finance. • Assist in maintaining and improving quality systems via job control and assessment, training, staff management and client management. Show less

  • NSW Police
    • Law Enforcement
    • 700 & Above Employee
    • Police Constable
      • Jan 2005 - Mar 2007

      • Police Officer. • NSW Police Royal Lifesaving Award. • Commander’s Commendation. • Police Officer. • NSW Police Royal Lifesaving Award. • Commander’s Commendation.

  • ADC Krone
    • Berkely Vale
    • Digital Media Specialist
      • Jan 2003 - Dec 2004

      Website content management, interactive marketing, video production and email marketing. Website content management, interactive marketing, video production and email marketing.

  • Freelance | Independent Contractor
    • Gosford
    • Multimedia Designer
      • Jan 2002 - Dec 2002

      Design, development and consulting for various interactive touch-screen, CD-ROM and online projects. Design, development and consulting for various interactive touch-screen, CD-ROM and online projects.

  • Abuzz
    • Sydney
    • Interactive Manager
      • Feb 2001 - Dec 2001

      Managed team of 5 designers and developers for interactive touch screen software, video production and website development. Managed team of 5 designers and developers for interactive touch screen software, video production and website development.

  • Dynamic Concepts Group
    • Brisbane, Australia
    • Interactive Manager
      • Jan 1998 - Jan 2001

      • Project management of interactive projects, user experience design, video production and team management. • Asia-Pacific Queensland IT&T Award 2000 - Interactive Marketing • Brisbane Art Directors Award 2000 - Online Marketing • Brisbane Art Directors Award 1999 - Online Marketing • Project management of interactive projects, user experience design, video production and team management. • Asia-Pacific Queensland IT&T Award 2000 - Interactive Marketing • Brisbane Art Directors Award 2000 - Online Marketing • Brisbane Art Directors Award 1999 - Online Marketing

Education

  • Torrens University Australia
    Grad Cert in UX and Web Design, UX
    2016 - 2017
  • University of Canberra
    Bachelor of Arts Degree, Communication (Media Production and Analysis)
    1992 - 1994
  • TAFE Queensland Brisbane
    Diploma, Multimedia
    1997 - 1998
  • Australian Direct Marketing Association
    Certificate, Digital Marketing
    2008 - 2008

Community

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