Rocío Aguilera
Lead Writer, Language Specialist - Spanish at Stickyeyes- Claim this Profile
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Spanish Native or bilingual proficiency
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English Professional working proficiency
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Bio
Marcela Reyes Ayala
Rocío es una editora súmamente profesional y responsable, es muy buena para definir el ángulo adecuado de artículos y reportajes. Durante el tiempo que trabajamos juntas en Reporte Índigo fue la encargada de supervisar la edición de la revista Piensa Índigo, así como el cumplimiento de fechas, entregas, colaboraciones externas, entre otros. Una excelente periodista capaz de liderar proyectos editoriales de cualquier índole.
Marcela Reyes Ayala
Rocío es una editora súmamente profesional y responsable, es muy buena para definir el ángulo adecuado de artículos y reportajes. Durante el tiempo que trabajamos juntas en Reporte Índigo fue la encargada de supervisar la edición de la revista Piensa Índigo, así como el cumplimiento de fechas, entregas, colaboraciones externas, entre otros. Una excelente periodista capaz de liderar proyectos editoriales de cualquier índole.
Marcela Reyes Ayala
Rocío es una editora súmamente profesional y responsable, es muy buena para definir el ángulo adecuado de artículos y reportajes. Durante el tiempo que trabajamos juntas en Reporte Índigo fue la encargada de supervisar la edición de la revista Piensa Índigo, así como el cumplimiento de fechas, entregas, colaboraciones externas, entre otros. Una excelente periodista capaz de liderar proyectos editoriales de cualquier índole.
Marcela Reyes Ayala
Rocío es una editora súmamente profesional y responsable, es muy buena para definir el ángulo adecuado de artículos y reportajes. Durante el tiempo que trabajamos juntas en Reporte Índigo fue la encargada de supervisar la edición de la revista Piensa Índigo, así como el cumplimiento de fechas, entregas, colaboraciones externas, entre otros. Una excelente periodista capaz de liderar proyectos editoriales de cualquier índole.
Credentials
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SEO Foundations
LinkedInJan, 2021- Nov, 2024
Experience
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Stickyeyes
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United Kingdom
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Advertising Services
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100 - 200 Employee
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Lead Writer, Language Specialist - Spanish
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Apr 2023 - Present
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Senior Writer, Language Specialist - Spanish
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Jan 2022 - Apr 2023
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Independent Journalist
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Mar 2018 - Present
I am a detail-oriented journalist with 15 years of experience in online and print media. My scope of work has involved writing and editing soft and hard news for different publications. In the last couple of years, I've been featured in media like El País and Vice. I am a detail-oriented journalist with 15 years of experience in online and print media. My scope of work has involved writing and editing soft and hard news for different publications. In the last couple of years, I've been featured in media like El País and Vice.
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RÉLIND
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Mexico
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Business Consulting and Services
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1 - 100 Employee
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Corporate Communications Consultant
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2020 - Jan 2022
As a Corporate Communications Consultant, I work in a wide array of projects as a Writer, Editor, Translator, Copywriter, Content Strategist for personal brands, fintech companies, education organisations, amongst others. As a Corporate Communications Consultant, I work in a wide array of projects as a Writer, Editor, Translator, Copywriter, Content Strategist for personal brands, fintech companies, education organisations, amongst others.
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Podcastology
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United Kingdom
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Digital Content Creator
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Jun 2020 - Jun 2021
As Digital Content Creator for Podcastology, I was responsible for planning and executing the content strategy for their social media channels, reviewing and adjusting it accordingly to achieve marketing goals. Responsibilities include: - Researching industry-related topics. - Creating and maintaining the editorial calendar. - Writing informative and engaging content. - Day-to-day management of the digital channels, mainly Instagram. - Developing creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends. - Creating engaging graphics, videos and edit photos. - Monitor, analyse and report on the performance of digital channels, mainly Instagram. - Respond to comments and customer queries. Accomplishments: I helped to grow the account organically by 2,300% Show less
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Universidad de Monterrey
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Mexico
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Higher Education
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700 & Above Employee
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Institutional Communications Supervisor
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Nov 2017 - Feb 2020
As the Institutional Communications Supervisor for the University of Monterrey, I directly managed four areas: - Editorial: All written tasks and projects including planning, budgeting, assigning, editing, writing and proofreading the University's annual report, University's magazine, official statements, information and communication for big events like Commencement, graduation, enrolment, amongst others. - Internal Communications: Establish an internal communications strategy to keep the employees informed, define the channels (staff intranet, newsletters, boards and digital boards) used for this purpose and supervise the execution and metrics to meet the established goals. This area included communication campaigns within the organization for employees and students. - Strategic Projects: Managing all the communication and design needs for activities that didn't fit into any other place like the University's mobility project. - Social media strategy for executives and strategic projects: Designing social media strategies, oversee their execution, review and adjust accordingly to achieve marketing targets. Accomplishments: - Successfully coordinated the University's magazine relaunch in a completely new format and with a new team. - Successfully coordinated the University's 50th-anniversary book, from planning to publishing and distribution. Show less
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El Pais
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Spain
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Newspaper Publishing
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700 & Above Employee
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Multimedia Journalist at EL PAÍS Video
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Jan 2017 - Jul 2017
Journalist at the Spanish leading newspaper EL PAIS, as a part of their Master in Journalism Program. As a part of the team for EL PAÍS Video, I learned to create visual stories from conception to publishing. Responsibilities: Lookout for stories, research, interview people for said stories, write video scripts, look for audiovisual materials, edit videos in Adobe Premiere.Everyday tasks included keeping the website up to date using their content management system, looking for viral content, translating and adding subtitles to videos, amongst others. Show less
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Master Student
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Oct 2015 - Jul 2017
Journalist at the Spanish leading newspaper EL PAIS, as a part of their Master in Journalism Program.
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Multimedia Journalist at EL PAÍS Cultura
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Jul 2016 - Dec 2016
Journalist at the Spanish leading newspaper EL PAIS, as a part of their Master in Journalism Program.Responsibilities included interview artists, writers, singers, actors, etc, and write stories. Everyday tasks like keeping the website up to date using their content management system, and managing their social media channels.
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Federación Nacional de Municipios de México / FENAMM
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Mexico
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Government Relations Services
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Institutional Communications Coordinator
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Sep 2014 - Sep 2015
After six months I was promoted to Institutional Communications Coordinator where I was in charge of all the editorial tasks of the organization, not only the magazine. I reviewed every word that came out of the institution.
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Editor in Chief at MUNIcipium Magazine
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Mar 2014 - Sep 2015
As Editor in Chief, I have the final responsibility for all editorial operations and content of the publication as well as overseeing distribution and having an increasingly active role in commercial operations.Accomplishments: - Successfully coordinated the magazine's transition from a bi-monthly to a monthly publication schedule. This helped to increase magazine ads sales around $300K a month.- Saved over $200K a year by cutting outsource contracts and hiring a small team to produce the magazine within the organization.Tasks include:- Cross-checking facts, spelling, grammar, writing style, page design and photos.- Editing content.- Contributing editorial pieces.- Motivating and developing editorial and design staff.- Ensuring the final draft is complete and there are no omissions.- Taking responsibility for issues after publication.- Review the distribution process and make sure the magazine arrives in the right places. Show less
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Reporte Indigo
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Mexico
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Online Audio and Video Media
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1 - 100 Employee
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Coeditor for Front of the Book
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Feb 2013 - Mar 2014
In charge of managing and supervising the publication process:• Assigning articles• Editing• Proofreading• Writing• Approve the design• Amongst others
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Coeditor for Piensa Indigo
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Apr 2008 - Feb 2013
In charge of managing and supervising the publication process:• Assigning articles• Editing• Proofreading• Writing• Approve the design• Amongst others
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Education
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Escuela de Periodismo UAM - EL PAÍS
Master's degree, Journalism -
FX Animation 3D School Barcelona
Master's degree, Animation, Interactive Technology, Video Graphics and Special Effects -
Universidad de Monterrey
Licentiate degree, Communication and Media Studies