Rocky Butler

Executive Director at 9 Colors Initiative
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Contact Information
Location
St Petersburg, Florida, United States, US

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Jim Nixon

I have only recently met Mr. Butler, but every opportunity I have had to see his work ethic in action, he has exceeded expectations. So much so that I have recently asked him to participate in a panel discussion at the Museum of History. I am excited to work with him.

LinkedIn User

I appreciate Rocky's commitment to equity and inclusion. He is advocate and can be counted towards making a positive impact and bringing the presence of those who are historically excluded into the conversation and programmatic efforts. He seeks opportunity to build bridges and eliminate barriers. I support Rocky!

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Credentials

  • Diversity, Equity and Inclusion in the Workplace Certificate
    USF Corporate Training and Professional Education
    May, 2022
    - Sep, 2024

Experience

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Executive Director
      • May 2016 - Present

    • United States
    • Hospitals and Health Care
    • Director of Diversity and Inclusion
      • Apr 2018 - Feb 2022

      The Director of Diversity & Inclusion creates strategic initiatives and programming for the Banyan Tree Project, INC. this role is responsible for further evolving the organizations inclusion and equity strategies and programing.• Serves as the Organizations ambassador and liaison to the community• Has existing relationships also build new relations with external local community leaders, companies and D&I officers at major corporations nationally.• Aligns company strategy and programming to broader ID&E and engagement efforts to enhance the employee experience.• Provides effective guidance and coaching to staffing and their leadership teams, ensuring alignment and integration of company’s strategic plans, budgets, and programming.• Manages, develops and executes ID&E Programming, and Cultural events, communications and marketing strategies and partner with federal and local agencies to ensure consistent execution (i.e., D.E.I Monthly Campaigns, national and local activities, collaboration with local ID&E councils and committees)

    • General Manager
      • Jul 2012 - Oct 2015

      Fully accountable for a growing, efficient, and profitable retail space. Managed flagship store and e-commerce over this period 700 sq. ft. with $260,000 in annual net revenue sales in year 1Consistent performance meeting operating cost goals of 30% and labor cost goals of 25%.Recruited, maintained, developed and motivated an outstanding team.Developed creative marketing actions under budget constraints through local and social media communities .Educated a diverse staff on sales strategies, customer service, and retail operationsManages daily results through setting goals and proper training programsDevelops unique ways to drive sales through events, community activities and other local marketing opportunitiesIdentifies key product drivers for merchandise presentation to enhance salesDirect Merchandiser/buyer Leads Marketing departmentObtains and analyzes customers' feedback to identify opportunities in product lines and servicesManages all aspects of the business to ensure that focus stays on key business initiatives, store presentation, marketing execution and daily operational cost controlCommunicates and models company initiatives, goals and policiesMaintains a safe work area for customers and employees

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Operations Manager
      • Feb 2013 - Aug 2014

      Maintains current licenses and permits as prescribed by local, state and federal agencies.Provides a safe working environment in compliance with OSHA/MSDS.Oversees all finance and accounting functions, including, but not limited to, accounts payable, accounts receivable, petty cash, payroll and ordering procedures, end of period, banking procedures and PAF's.Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.Complies with all mandated accounting procedures.Performs required annual Quality audit with GM and President.Supporting the Management and Development of Departmental TeamsStays readily available/approachable for all employees.Extends professionalism and courtesy to employees at all times.Leads by example demonstrating self-confidence, energy and enthusiasm.Assists/teaches team managers scheduling (using Scheduling Tool) against guest and hours/occupied room goals. Makes sure that staffing levels are appropriate to exceed guest expectations.Sets clear performance expectations with the General Manager.Assists team supervisors with constructive coaching and counseling.Solicits feedback for continuous improvement.Managing the Guest ExperienceExtends professionalism and courtesy to guests at all times.Motivates and encourages staff to solve guest and employee related concerns.Provides excellent customer service by being readily available/approachable for all guests. Oversees operations of entire facility 137 acres (cabin lodging, R/V lodging, tent camping lodging, 2 Night clubs, 1 restaurant)Creating and implementing promotions to attract new business travel accounts and stimulate repeat business.Initiatives resulted in a 49% increase in sales. New business development increased by 27%.

Education

  • St. Petersburg College
    Biomedical Science, Biology/Biological Sciences, General
    2016 - 2020

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