UX Service Designer

• Jan 2023 - Present

Service Design Professor

• Nov 2022 - Present

• Practitioner & Content Creator at the Service Design program co-created with IDEO. • Practitioner & Content Creator at the Service Design program co-created with IDEO.

Service Designer

• Mar 2022 - Jan 2023

• Raised the awareness of the impact of Service Design and Human Centered approach on the business, working on enhancing the end-to-end experience of the app. • Led an interdisciplinary project that resulted in the development of a new system for visualizing and leveraging customer data through user segmentation. • Conducted qualitative and quantitative research to uncover valuable insights, leading to improved alignment between the business proposition and user needs. • Proposed new ways and methodologies of conducting debrief in research that resulted in reducing time and improving quality of the analysis of studies. • Facilitated several workshops that helped to rise the communication between departments, foster cross-functional collaboration, prioritize opportunities areas and generate new ideas. • Designed and conducted several Service Design training workshop and talks instilling a Service Design mindset throughout the UX Team. • Collaborated on strategic projects with stakeholders from various departments (Business Partners, Project Managers, Marketing, Customer Support and Data Science), helping to create a share understanding of the importance of Experience Design in achieving business goals. Show less

Senior CX Service Designer

• Feb 2021 - Mar 2022

• Co-created the Customer Experience and Service strategy for a new digital product, taking a holistic and customer-centric approach.• Planned and conducted qualitative and quantitative user research to gather insights and inform design decisions.• Actively participated in digital transformation projects, contributing expertise customer experience to drive successful outcomes.• Facilitated multiple workshops with stakeholders that promoted a collaborative environment.• Developed Customer Journeys and Service Blueprints to visualize and analyze the end-to-end customer experience, identifying pain points and opportunities for improvement.• Collaborated closely with the client to understand their goals, align project objectives, and provide strategic guidance for enhancing the customer experience.Client: ICBC Show less

UX Lead. IBM Sustainability Accelerator (Internal program)

• Oct 2021 - Dec 2021

• Led the UX Squad comprising professionals from Argentina, Brazil, Chile, Costa Rica, Mexico and USA, fostering a diverse and collaborative work environment.• Collaborated closely with the Plan 21 Foundation to understand their requirements, align project objectives, and drive successful outcomes.• Implemented agile methodologies and effective project management practices to ensure timely delivery of UX milestones and deliverables.

Design Professor

• Feb 2019 - Feb 2021

• Associate Design Professor at the careers of Industrial Design and Bachelor's Degree in Design. • Created a safe and dynamic learning environment to encourage collaboration, and innovation. • Provided valuable guidance and feedback to students, helping them develop their design knowledge. • Associate Design Professor at the careers of Industrial Design and Bachelor's Degree in Design. • Created a safe and dynamic learning environment to encourage collaboration, and innovation. • Provided valuable guidance and feedback to students, helping them develop their design knowledge.

Principal Product Designer

• Oct 2017 - Feb 2021

• Designed Eyewear collections for national and international brands, ensuring a strategic vision that combined conceptual and commercial designs.• Managed suppliers from Argentina, Brazil, China, and Vietnam maximizing cost efficiency and maintaining high-quality standards. • Successfully developed innovative design concepts, enhancing aesthetics, brand identity and market competitiveness for the eyewear collections.• Contributed to the growth and success of eyewear brands by consistently delivering high-quality and trendsetting collections.• Combined creativity and strategic thinking to produce profitable and innovative eyewear collections that met both creative vision and business goals. Show less

Industrial & Eyewear Designer

• Aug 2015 - Oct 2017

• Designed +10 Eyewear collections for brands in Argentina, Brasil and China.• Conducted extensive research and trend analysis to develop design concepts.• Implemented CMF design that enhanced the overall aesthetic appeal and competitiveness of the collections.• Developed POP and packaging designs that improve the brand experience and attracted customers.

UX Analyst Consultant

• Sep 2019 - Dec 2020

• Conducted UX Audits for e-commerce and websites using qualitative and quantitative methodologies. • Provided valuable insights for enhancing the user experience and to optimize user engagement, satisfaction and conversion rates of the platforms. • Applied a data-driven approach to inform recommendations and prioritize areas of improvement. • Conducted UX Audits for e-commerce and websites using qualitative and quantitative methodologies. • Provided valuable insights for enhancing the user experience and to optimize user engagement, satisfaction and conversion rates of the platforms. • Applied a data-driven approach to inform recommendations and prioritize areas of improvement.

Strategic Design Consultant

• Aug 2018 - Nov 2018

• Co-designed a Scientific Escape Room with 10 riddle stations for the event "The Nights of Museums", helping to increase the number of visitors. • The 70% of the participants successfully completed the mission. • Dictated the Workshop "Experience Design for scientific divulgation" for more than 40 scientist that work at the University. • Co-designed a Scientific Escape Room with 10 riddle stations for the event "The Nights of Museums", helping to increase the number of visitors. • The 70% of the participants successfully completed the mission. • Dictated the Workshop "Experience Design for scientific divulgation" for more than 40 scientist that work at the University.