Rocio Perez-Ochoa

Co founder and Director at Bidhaa Sasa
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Experience

    • Kenya
    • Retail
    • 1 - 100 Employee
    • Co founder and Director
      • Oct 2014 - Present

      United Kingdom and Kenya Bidhaa Sasa ("Products Now" in Swahili) is a lean start-up based inrural Kenya. It distributes and finances goods to rural households providing services to otherwise under-served communities. Bidhaa Sasa focuses on goods and services which will improve the quality of life for rural communities. Goods include solar lamps, solar home systems, small appliances, efficient cook stoves and LPG. All products can be bought with payment plans and are delivered and installed at our clients homes.… Show more Bidhaa Sasa ("Products Now" in Swahili) is a lean start-up based inrural Kenya. It distributes and finances goods to rural households providing services to otherwise under-served communities. Bidhaa Sasa focuses on goods and services which will improve the quality of life for rural communities. Goods include solar lamps, solar home systems, small appliances, efficient cook stoves and LPG. All products can be bought with payment plans and are delivered and installed at our clients homes. We also cover after-sale services like maintenance and management of the goods' warranties. Show less

    • Switzerland
    • Research Services
    • 700 & Above Employee
    • Member of The Board of Advisors of the Alumni Network
      • Nov 2019 - Nov 2022

      Advising the Alumni Network https://alumni.cern/ on how to attract and serve more members and help CERN to raise its profile and its contribution to society

    • Real Estate
    • 1 - 100 Employee
    • Freelance adviser to start ups
      • Oct 2009 - Oct 2014

      London Supporting green start ups in emerging markets. Work includes advice to raise capital efficiently, business planning and modelling, and strategy. Clients include: A clean energy business in Sri Lanka that supplies biomass sourced from thousands of small holders to local industrial clients. The company is planning to set up a series of biomass-based power plants and a pellet plant for the export markets. I co-developed the business plan and models of the supplies subsidiary and… Show more Supporting green start ups in emerging markets. Work includes advice to raise capital efficiently, business planning and modelling, and strategy. Clients include: A clean energy business in Sri Lanka that supplies biomass sourced from thousands of small holders to local industrial clients. The company is planning to set up a series of biomass-based power plants and a pellet plant for the export markets. I co-developed the business plan and models of the supplies subsidiary and negotiated with investors. I was involved in negotiation with partners for power plant business joint venture. I attended the Rio+20 summit. A Colombian reforestation business with green-field plantations for certified timber, carbon credits and agricultural commodities in the eastern savannahs of the country I implemented a strategy to obtain carbon credits from the plantations and advised on financial planning and projections, and options to raise capital to grow the business. I prepared pre-feasibility study for the establishment of a carbon project under the Clean Development Mechanism (CDM); prepared and submitted the Project Idea Note to the Designated National Authority. Show less

    • United Kingdom
    • Restaurants
    • CEO of BBOXX Capital
      • Feb 2013 - Jun 2014

      London, United Kingdom BBOXX, www.bboxx.co.uk, is a start-up that manufactures solar systems in China and sells these in markets in Sub-Saharan Africa, mainly to off-grid clients. Recruited to set up and run the financial arm of BBOXX, BBOXX Capital Ltd. This consists of subsidiaries in the UK, Kenya, Uganda and Rwanda. The subsidiaries lend (to own) solar home systems to off-grid clients through a wholly-owned network of shops in rural Kenya, Uganda and Rwanda. I managed a team of 70+ employees across the… Show more BBOXX, www.bboxx.co.uk, is a start-up that manufactures solar systems in China and sells these in markets in Sub-Saharan Africa, mainly to off-grid clients. Recruited to set up and run the financial arm of BBOXX, BBOXX Capital Ltd. This consists of subsidiaries in the UK, Kenya, Uganda and Rwanda. The subsidiaries lend (to own) solar home systems to off-grid clients through a wholly-owned network of shops in rural Kenya, Uganda and Rwanda. I managed a team of 70+ employees across the three African countries supervising directly the three country managers and a small team of expats. I created and implemented financial solutions to make products more affordable to clients. I created and implemented three retail networks following a hub and spoke model for sales and after-sales services. Show less

    • United Kingdom
    • Research Services
    • 1 - 100 Employee
    • Principal Consultant
      • Dec 2010 - Nov 2012

      Consultant at Brussels-based low-carbon strategy and research think-tank. Work included for example research at the Economics of Green Cities Programme, a global collaborative programme with London School of Economics.

    • United Kingdom
    • Government Administration
    • 1 - 100 Employee
    • Policy analyst
      • Dec 2008 - Sep 2009

      Worked in the Lazarowicz report on international carbon trading.

    • Risk and portfolio manager
      • Jul 2005 - Mar 2008

      Quantitative and risk manager for a long-short hedge fund.

    • United Kingdom
    • Financial Services
    • Quantitative portfolio and risk manager
      • Dec 2002 - Jan 2004

      Quantitative portofolio strategy and risk manager for a market neutral hedge fund.

    • Quantitative portfolio and risk manager
      • Feb 2000 - Nov 2002

      Derivatives risk manager and quantitative portfolio and risk manager for a market-neutral hedge fund.

Education

  • CERN
    PhD, Particle Physics
    1996 - 1999
  • Imperial College London
    MSc, Enviromental Technology
    2007 - 2008

Community

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