Rocío Esteban Alberto

Account Supervisor at LatinBrand
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Contact Information
Location
New York, New York, United States, US
Languages
  • Inglés Full professional proficiency
  • Francés Limited working proficiency
  • Español Native or bilingual proficiency

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Bio

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • Apr 2022 - Present

      • Manage daily communications essential to achieving client goals.• Execute and supervise clients’ marketing and communications plans. • Monitor team performance and give guidance. • Developing budgets and timelines for clients and the company they work for.• Oversee execution, analysis, and optimization of marketing plans• Provide strategic insight into clients’ programs. • Manage daily communications essential to achieving client goals.• Execute and supervise clients’ marketing and communications plans. • Monitor team performance and give guidance. • Developing budgets and timelines for clients and the company they work for.• Oversee execution, analysis, and optimization of marketing plans• Provide strategic insight into clients’ programs.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Senior Marketing Project Manager
      • Sep 2020 - Mar 2022

      • Managing implementation of projects including: website builds, email marketing campaigns, online advertising launches.• Research in advertising plans, platforms, and opportunities.• Review key performance metrics related to projects and key launches to track the success of each project from a business and technical perspective.• Engage in brand strategy development: conduct market analysis, market segmentation and goal setting. • Promote Business on Social Media; Create promotional texts.

    • Spain
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Manager - Madrid
      • 2016 - 2019

      • Responsible for all the marketing activities and campaigns developed in all of the hospitals in the Madrid, including the launch of the main brand of the company. • Working alongside the commercial team on an everyday basis in order to create potential strategies that aligns with their commercial needs. • Manage resources, budgets, risks and changes. • Benchmarking and competitive analysis of the market. • Designing performance marketing campaigns and day to day work with the digital marketing agency analyzing results to determine next steps.

    • South Africa
    • Photography
    • Senior Account Executive
      • 2015 - 2016

      • In charge of working directly with some of the biggest pharmaceutical companies such as Pfizer, Gilead, Janssen and Abbvie. • Responsible for nurturing and encouraging client loyalty while generating incremental revenues by selling additional company products and services while proactively pursuing executive level relationships. • Responsible for communicating in a clear and professional manner to both internal and external work teams so as to guarantee a fluid transmission of information between our clients and our creative teams.

    • Design Services
    • 1 - 100 Employee
    • Junior Account Executive
      • 2014 - 2015

      • Working closely with leading brands such as Microsoft Advertising, Audi Retail Madrid, Coca-Cola Iberian Partners. • Working in the project management for on, off and social projects. • Responsible for the development, coordination and monitoring of sponsorships, events, and marketing and communication activities. • Day to day management of social networks. • Business relationship management between the agency and its clients. • Dialogue with clients, negotiation with suppliers and internal team work. • Responsible for all administrative duties and creative team coordination for all my projects from start to finish.

    • Intern, Account Executive
      • 2013 - 2014

    • Production Assistant
      • 2011 - 2013

      • Collaborate with the producer in the definition of the production plan of the program and the implementation of the work plan, monitoring with technical and budgetary program and hiring of external resources necessary for program development. • Responsible of making requests of audio-visual equipment, vehicles, accommodation and other materials production needs to perform recordings. • Appointments and accreditations for technical team and official permits procurement required to perform recordings. • Attend recordings, assemblies and direct collaborations so as to guarantee the whole film production process went as planned. • Writing and management of social media.

    • India
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • PR Assistant
      • 2010 - 2011

      • Organization of events, celebrations and customer receptions. • Organization of events, celebrations and customer receptions.

Education

  • IMF Business School
    Master in Communication and Digital Marketing, Marketing
    2015 - 2015
  • Universidad de Sevilla
    Journalism, Communication and Media Studies
    2004 - 2010

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