Experience

New Ventures BC

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Executive In Residence

  • Jan 2021 - Present

  Mentoring in-revenue, BC-based companies via the Sales & Marketing Accelerator Program:> AfterSell - Post-purchase upsell app for Shopify> Agents Republic - Multilingual call center services using WFH agents> Brave - Hardware & software to prevent overdose deaths> Buddi - In-store & online technologies for cannabis retailers> Certicraft - Operational compliance technologies for craft cannabis growers> Craver - Customized mobile apps for restaurants> Do Some Good - CSR activities & communication platform> FiitFu - CRM for network marketers> GoSocial - Marketing services for mortgage loan officers> Greenline POS - POS ​solutions for cannabis retailers> ic Infrastructure - Public & private sector infrastructure asset management technology> LearningBranch - Conversational-assessments & hiring for customer support reps> Locelle - Platform facilitating mentorship for women in the workplace> MergeBase - SCA tool for sec & dev teams> ModoHR - Provider of compliance, HR, and background screening checks> OcuDigital - In-office & remote vision therapy provider> Pacific Rim Innovations - CBD & THC extraction for cannabis products> Plugzio - Level 1 EV charging solution> Plantiga - Smart fitness insoles with A.I performance insights> RightMetric - Data-backed research / case studies for marketers> SalonMonster - Salon management software> SME Strategy - Strategic planning consulting> TalentMarketplace - Recruitment-as-as service> ThisFish - Software & AI for seafood traceability & processing> Traqspera - Mobile construction management app> Veza Global - Research-backed EDI assessments & solutions> WeDoLaundry - On-demand laundry & dry cleaning services> Wyrk - Platform to manage local, high-quality workers> Yield Exchange - Online GIC marketplace for wholesale deposits> Zen Maker Lab - STEM / STEAM summer / after school programs for kids & youth> ZipBoard - Visual reviews & bug tracking for eLearning content



UBC Sauder School of Business

• Higher Education
• 700 & Above Employee

• Program Advisor / Industry Chair - Digital Leadership Program

  • Aug 2011 - Present

  UBC Sauder's Digital Leadership program provides executives and industry leaders with the critical thinking and analytical skills to further develop and lead digital organizations. This program embraces the changing pace of technology, big data analytics, and innovation in a digital world.Developed the program structure, curriculum, course content, and instructed the following courses:Leading Data-driven PerformanceDigital leaders are in-demand and need to be pro-active to drive innovation and change. Examine what it means to be a “data-driven” organization and how data influences your value proposition. Implement data-driven decision-making and know how it informs your overall data strategy. Develop an agile performance approach that demystifies big data and utilizes data analytics to deliver actionable results. Finally, be accountable for your data governance and create a digital strategy that shapes your future path.Digital Measurements, Analytics, & InsightsData is gold. Learn how to organize, visualize, and action both first-party and third-party data. Analyze metrics across key digital platforms including search, display, and social & evaluate the role of statistical significance in conversion-rate optimization to better support customers across an omni-channel experience. Digital ROIDigital disruption has changed the way we recognize ROI in today's digital world. Digital ROI uses both left- and right-brain thinking to create positive return on value (ROV). Examine how digital business models disrupt traditional value chains. Identify and interpret signs of disruptive change, and build digital solutions while optimizing and calculating your organization's digital ROI.Digital TransformationOrganizations today need to rethink and define their digital readiness and break down silos. Create a culture where digital can thrive by becoming both change/ innovation agent, and pitch your vision while balancing both stakeholder resistance and influence.

• Program Advisor / Industry Chair - Data and Marketing Analytics Program

  • Mar 2020 - Present

  UBC Sauder's Data and Marketing Analytics program provides early- to mid-career marketing professionals with the strategic and analytical data and marketing skills to better understand and react to various customer patterns, as well as evolve the way they measure, plan, and implement their marketing activity and performance metrics to inform business decisions. This program develops analytical capabilities and provides learners with the necessary skills to advance their careers and accelerate their organizations. Developed the program structure and curriculum for the following courses:Data and Marketing Analytics FundamentalsThis course covers the basics of marketing data analytics, where to find data, and how to build a data-drive culture.Customer AnalyticsThis course covers how to use marketing and customer analytics to study customer behavior and improve the customer experience for effective business decisions and growth.Data Visualization and StorytellingLearn how to communicate marketing strategies using dashboards and visualizations.Marketing Intelligence & Performance OptimizationMarketing intelligence (MI) combines marketing analytics, data mining, data visualization, data tools and infrastructure, and best practices to help organizations make better data-driven decisions. Using MI, organizations can optimize their marketing performance to maintain a competitive advantage and to achieve their organizational goals and objectives.Agile MarketingThis course reviews four cornerstones that define an Agile marketing project: iterative and incremental delivery, empirical process control, self-organized teams and information radiators.Mobile and Social AnalyticsDiscover how mobile and social analytics can drive higher profits, improve the customer experience, and create measurable value to your business.

• Industry Chair / Instructor - Social Media Program

  • 2009 - 2018

  Developed the program structure, content, and curriculum for the The UBC Award of Achievement in Social Media. The UBC Award of Achievement in Social Media is a part-time program for those aiming to take the lead in planning and implementing social media strategies.Instructor for the following face-to-face and online courses:Social Media MonetizationBuild and monetize an online community through social media. Discover concrete tools to help define and establish communities that match business goals as well as the appropriate business models to maximize success. Learn how to create models to calculate Social Media ROI.Social Media Strategy & MarketingLearn the importance of setting up a strategic social media framework that matches your overall organizational goals and broader marketing activities. Develop a social media marketing campaign that impacts and defines customer engagement and behaviour. Evaluate success and failure scenarios including dealing with time, cost, location and permission constraints. Discover how to leverage social media to promote your brand through viral and traditional marketing channels, and learn to make your brand pop in all the social media noise.



Langara College

• Canada
• Higher Education
• 700 & Above Employee

• Department Chair, Marketing - School of Management

  • May 2019 - Present

• Educational Technology Advisor

  • Jan 2020 - Present

  Providing educational technology support to faculty in the areas of online teaching, online student engagement, digital media content creation, and digital integration of online courseware (publisher and open educational resources).

• Faculty, School of Management

  • Aug 2014 - Present

  Professor for the following advanced business courses:Business StrategyThis capstone course of the Post Degree Diplomas provides the opportunity for students to formulate a corporate business strategy, make decisions and interact as executive leaders running a company within a business simulation. The course integrates concepts, skills and techniques gained in previous course work into a strategic management framework. Students will learn to think, analyze, plan, and make decisions at a strategic level and then see the results of their decisions.Digital MarketingThis course examines the role of the web today and how to optimize the use of digital marketing. The course provides students with the fundamental principles and techniques for designing and developing effective digital channels for promotional, distribution, and interactive communication. Students learn the basics of information design and usability, SEO, email & mobile marketing, social media strategies, and learn the fundamentals of website development.Social Media StrategyThis course examines the role of Social Media today and how to use it to meet organizational goals. The course provides students with the fundamental principles and techniques for designing and developing effective social media goals, objectives, strategies, and tactics for all types of organizations. Students learn through lectures, simulations, guest speakers, case studies and applied projects.Marketing Communications DesignThis course introduces students to industry-standard applications for professional design, digital publishing, and digital content creation. Students acquire basic technical and aesthetic skills required to design marketing materials in a business environment.Business Presentation SkillsThis course prepares students to present effectively in a range of practical business situations. It covers managing meetings, public speaking and interpersonal communications in a business setting.



Wiley

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Co Author, Applied Marketing, Canadian Edition

  • Nov 2019 - Present



BCcampus

• Higher Education
• 1 - 100 Employee

• Open Textbook Author, Foundations in Digital Marketing

  • Apr 2020 - Present

  Funded by a BCcampus grant, this open textbook project, in conjunction with Langara faculty and instructional staff, will focus on developing, analyzing, and optimizing digital marketing strategies, campaigns, and tactics for learners in a variety of organizations. It will be openly and freely available to all instructors and learners of digital marketing. Funded by a BCcampus grant, this open textbook project, in conjunction with Langara faculty and instructional staff, will focus on developing, analyzing, and optimizing digital marketing strategies, campaigns, and tactics for learners in a variety of organizations. It will be openly and freely available to all instructors and learners of digital marketing.



ArtSites.ca

• United States
• Restaurants

• Co-Founder

  • 2005 - Present

  ArtSites offers a simple, affordable, do-it-yourself service that allows visual artists to easily create and manage their own professional websites that best showcase and promote their artwork. ArtSites offers a simple, affordable, do-it-yourself service that allows visual artists to easily create and manage their own professional websites that best showcase and promote their artwork.



UBC Extended Learning

• Canada
• Higher Education
• 1 - 100 Employee

• Instructor, Future Global Leaders

  • Jul 2017 - Present

  Digital Media EntrepreneurshipTargeted at 15-to-18 year old, international and Canadian students, students spend an intensive 2-3 weeks (30 hours) brainstorming, building, and pitching new digital products or services using proven digital marketing strategies and techniques. Digital Media EntrepreneurshipTargeted at 15-to-18 year old, international and Canadian students, students spend an intensive 2-3 weeks (30 hours) brainstorming, building, and pitching new digital products or services using proven digital marketing strategies and techniques.



Canadian Women & Sport | Femmes et sport Canada

• Canada
• Spectator Sports
• 1 - 100 Employee

• Board Member

  • Nov 2014 - Apr 2021

  Chair - Finance, Audit, & Risk CommitteeChair - Revenue Generation Committee (November 2014 - August 2019)Member - MARCOM Committee Chair - Finance, Audit, & Risk CommitteeChair - Revenue Generation Committee (November 2014 - August 2019)Member - MARCOM Committee



Computers for Schools, BC

• Chair of the Board of Directors

  • Sep 2009 - Jul 2014

  Computers for Schools BC provides quality refurbished computer equipment to schools, libraries, Community Access (CAP) sites and learning focused not-for-profit organizations across our province. Computers for Schools BC provides quality refurbished computer equipment to schools, libraries, Community Access (CAP) sites and learning focused not-for-profit organizations across our province.



Canadian Internet Registration Authority (CIRA)

• Nomination Committee Member

  • Feb 2010 - Feb 2014

  The Canadian Internet Registration Authority (CIRA) is the not-for-profit corporation that manages the dot-ca domain space on behalf of all Canadians.Its functions include: * Managing the dot-ca domain space * Developing and implementing domain name policy * Facilitating dot-ca dispute resolution * Accrediting Registrars * Running a WHOIS service for dot-ca domains * Representing CIRA as a member of the Internet Corporation for Assigned Names and Numbers (ICANN) and other international organizations.



BookRiff Media Inc.

• Online Audio and Video Media

• CEO

  • Jun 2010 - Mar 2012

  BookRiff Media Inc. was a Vancouver-based company, offering a new digital publishing technology platform. Through BookRiff, consumers could mix content from virtually any source–published books, websites, and their own files–to build custom compilations called Riffs. Each time a Riff got distributed, all content owners, creators, and contributors would get paid. BookRiff's technology managed the authoring, bundling, licensing, attribution, and payment details for each of these custom compilations.



Canadian Women in Communications

• Canada
• Civic and Social Organizations

• Vice Chair, BC Board of Directors

  • 2009 - 2012



Twemes

• Mexico
• Automation Machinery Manufacturing

• Co-Founder

  • Jan 2008 - 2011



EcoBuddies Interactive

• Technology, Information and Internet
• 1 - 100 Employee

• Business Advisor

  • 2009 - 2010



New Media BC

• Online Audio and Video Media
• 1 - 100 Employee

• Board Member

  • Sep 2008 - Dec 2009

• Acting President

  • Jun 2009 - Oct 2009



Work at Play

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• President

  • 2007 - 2009

  Work at Play is a social media agency specializing in the monetization of digital content for brands and entertainment properties. More than just cool creative sites, Work at Play turns communities into moneymaking machines. For brands, shows, artists, or games, Work at Play takes customers, viewers, fans and players to the next level.Work at Play's at the crazy collision course of communities, technology, entertainment, and monetization.Work hard. Play more.www.WorkatPlay.com



Donat Group Enterprises

• E-Learning Providers
• 1 - 100 Employee

• Chief Operating Officer

  • 2007 - 2008



OBehave! Entertainment

• President

  • 2006 - 2007



Elastic Entertainment

• United Kingdom
• Media Production

• Co-President, Business

  • 2006 - 2007



Women in Film & Television Germany

• Germany
• Movies, Videos, and Sound

• International Representative

  • 2004 - 2007



True West Films

• Production Executive

  • 2005 - 2006



Women in Film & Video Vancouver

• Executive Director

  • 2005 - 2005



Agile Business Strategies

• United Kingdom
• Online Audio and Video Media

• Chief Business Agilist

  • 2001 - 2005



FlashLog

• Brazil
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• CEO

  • 1999 - 2001



Honeywell

• Software Development
• 1 - 100 Employee

• Director of Products

  • 1997 - 1999

• New Products Manager

  • 1997 - 1997

• Assistant Controller

  • 1996 - 1997



Lehman Brothers

• Capital Markets
• 700 & Above Employee

• Summer Associate

  • Jun 1995 - Aug 1995



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Financial Analyst

  • Oct 1992 - Jun 1994

  Performed strategic, competitive and market analyses of all North American operating units; maintained financial reporting packages and consolidation systems; assisted in the development, analysis, and implementation of the Hyperion EIS system.

• Executive Assistant

  • Jun 1992 - Oct 1992

  Created and carried out presentations and special projects for the Board of Directors in German and English.



Deutsche Genossenschaftsbank (DG) Investment Bank

• Analyst

  • Sep 1991 - Jun 1992

  Researched and identified target companies for cross-border (German / American) M&A deals using models and on-line databases. Maintained German and American client correspondence. Researched and identified target companies for cross-border (German / American) M&A deals using models and on-line databases. Maintained German and American client correspondence.



IBM Deutschland GmbH

• Germany
• Investment Management
• 1 - 100 Employee

• Computer Programming Intern

  • Jun 1991 - Sep 1991

  Developed computerized models to analyze and test the inductance and capacitance in passive silicon carriers. Developed computerized models to analyze and test the inductance and capacitance in passive silicon carriers.

• Computer Programming Intern

  • Jun 1990 - Sep 1990

  Developed computerized models to analyze and test the inductance and capacitance in passive silicon carriers. Developed computerized models to analyze and test the inductance and capacitance in passive silicon carriers.