Rochelle Krueger

President at Danny And Nicole
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • English -
  • Italian -

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Bio

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Experience

    • United States
    • 1 - 100 Employee
    • President
      • Apr 2023 - Present
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • President
      • Jul 2022 - Apr 2023
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • President
      • Dec 2018 - Jul 2022

      P&L responsibility for dress and media divisions. Redefined Brand profile finding white space in highly competitive market. Steer cross-functional teams from concept to market. P&L responsibility for dress and media divisions. Redefined Brand profile finding white space in highly competitive market. Steer cross-functional teams from concept to market.

    • United States
    • Chief Sales Officer
      • Oct 2017 - Nov 2018

      Direct all strategies to forge new vertical wholesale and product development business opportunities . Launched Amazon Fashion Accelerator Brand Wild Meadow dresses. Oversee all product development, sales analytics and inventory with US and China teams. Increased both top and bottom line growth with existing product development clients. Launch new contemporary brands, Adria Moss and atelier blue. P&L responsibility. Direct all strategies to forge new vertical wholesale and product development business opportunities . Launched Amazon Fashion Accelerator Brand Wild Meadow dresses. Oversee all product development, sales analytics and inventory with US and China teams. Increased both top and bottom line growth with existing product development clients. Launch new contemporary brands, Adria Moss and atelier blue. P&L responsibility.

    • EVP Sales and Merchandising
      • May 2016 - Oct 2017

      P&L responsibility. Directed all sales and design for 6 divisions. Developed divisional strategic sales plans increasing top and bottom line growth. Managed licensing, new brands, and digital marketing initiatives including redesign of website. Developed and maintained big client relationships. P&L responsibility. Directed all sales and design for 6 divisions. Developed divisional strategic sales plans increasing top and bottom line growth. Managed licensing, new brands, and digital marketing initiatives including redesign of website. Developed and maintained big client relationships.

    • Retail Apparel and Fashion
    • 700 & Above Employee
    • EVP Sales & Merchandising
      • Aug 2008 - Mar 2016

      P&L responsibility for license brands Jessica Simpson, VinceCamuto, and guess dresses. Directed all sales, merchandising and staffing for 3 divisions. Managed all major accounts and programs, line development, and in-store merchandising program. Traveled to major markets and retail partners to drive accelerated growth. P&L responsibility for license brands Jessica Simpson, VinceCamuto, and guess dresses. Directed all sales, merchandising and staffing for 3 divisions. Managed all major accounts and programs, line development, and in-store merchandising program. Traveled to major markets and retail partners to drive accelerated growth.

    • Vice President Sales and Merchandising
      • Jan 2007 - Jun 2008

      Directed all sales and merchandising for branded, private label and license divisions. Achieved outstanding sales and profit results through trend and fashion sensibility, highly organized management and strong customer relationships. Directed all sales and merchandising for branded, private label and license divisions. Achieved outstanding sales and profit results through trend and fashion sensibility, highly organized management and strong customer relationships.

    • Vice President of Sales and Business Development
      • Jun 2006 - Jan 2007
    • 1 - 100 Employee
    • Senior Director of Sales
      • Jan 2005 - May 2006
    • Vice President Sales and Marketing
      • Jan 2004 - Dec 2004
    • President- Sales and Marketing
      • Mar 1996 - Dec 2003
    • Sales Manager
      • 1993 - 1996
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Buyer
      • 1985 - Apr 1993

Education

  • Eastern Michigan University
    Bachelor of Science (BS), Fashion Merchandising

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