Experience

McCann Health New York

• United States
• Advertising Services
• 100 - 200 Employee

• SVP, Experience Strategist

  • May 2016 - Present

  New York * Supported the experience strategy teams for the three largest accounts by revenue. Helped launch Janssen Tremfya, Novartis Leqvio, and AstraZeneca Fasenra with two more launch brands in the pipeline. Helped grow and support Janssen Stelara, Novartis Entresto, and BMS Opdivo * Established, grew and led the experience strategy discipline - a team that now numbers 10. Created standard job processes and deliverable templates; performed cross-discipline evangelism to establish the practice; and… Show more * Supported the experience strategy teams for the three largest accounts by revenue. Helped launch Janssen Tremfya, Novartis Leqvio, and AstraZeneca Fasenra with two more launch brands in the pipeline. Helped grow and support Janssen Stelara, Novartis Entresto, and BMS Opdivo * Established, grew and led the experience strategy discipline - a team that now numbers 10. Created standard job processes and deliverable templates; performed cross-discipline evangelism to establish the practice; and built cross-functional relationships to improve execution and implementation * Served as the agency’s remote health subject matter expert during the COVID-19 pandemic * Represented experience strategy across new business efforts. I helped the company win 3 new accounts as well as the BMS Opdivo digital and social business Show less



ROAR - A Publicis Groupe Solution

• VP, User Experience

  • Feb 2014 - May 2016

  New York: 375 Hudson St, New York, NY 10013 * Built and supported 360-degree campaigns for Chase Sapphire, Freedom, and Ultimate Rewards * Redesigned the JP Morgan mutual fund experience to target independent advisors and institutional investors * Developed a “financial fitness” educational program including market assessment, strategic roadmap, and credit score reporting * Conceived a pilot web application allowing Chase credit card marketers to create segmentation models for the construction of personalized credit card offers… Show more * Built and supported 360-degree campaigns for Chase Sapphire, Freedom, and Ultimate Rewards * Redesigned the JP Morgan mutual fund experience to target independent advisors and institutional investors * Developed a “financial fitness” educational program including market assessment, strategic roadmap, and credit score reporting * Conceived a pilot web application allowing Chase credit card marketers to create segmentation models for the construction of personalized credit card offers and incentives * Led the UX team of 5. Developed process and standards for wire-framing, content strategy, design thinking, and user testing Show less



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• Associate Experience Director

  • Jan 2010 - Oct 2013

  * Built a self-service mutual funds product to help Oppenheimer Funds better service independent financial advisors by personalizing the experience based on the top holdings across their client portfolio - Developed and conducted qualitative user research to discover advisor behavior - Helped convince executive leadership of the strategy’s viability - Led a twelve person, multi-disciplinary team to deliver the final product, an effort that rethought selling mutual funds across… Show more * Built a self-service mutual funds product to help Oppenheimer Funds better service independent financial advisors by personalizing the experience based on the top holdings across their client portfolio - Developed and conducted qualitative user research to discover advisor behavior - Helped convince executive leadership of the strategy’s viability - Led a twelve person, multi-disciplinary team to deliver the final product, an effort that rethought selling mutual funds across public and private web platforms * Created a new property for A&E Television allowing their audiences to watch shows online. Merged their marketing and social media platforms to use organic social media posts to promote new show episodes * Delivered a personalized mutual fund experience for independent financial advisors. Utilized an agile process, with online testing, to optimize the design * Co-led the user experience associate training program

• Senior Information Architect

  • Mar 2008 - Dec 2009

• Information Architect

  • Dec 2006 - Mar 2008



The College Board

• United States
• Education Administration Programs
• 700 & Above Employee

• Lead Front-End Developer

  • May 2003 - Nov 2006

  Led a team of five developers during a 1.5 year complete site redesign · Implemented site-wide standards compliant html, css, and javascript · Evaluated and hired new team members · Created presentations and led discussions with various departments across the company to evangelize for emerging standards and technologies



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Product Manager

  • Jan 1998 - Sep 1999

  · Managed relationships with software vendors external to Compaq, whose technologies were employed in joint security solutions - Created positioning statements and product descriptions for collateral - Spoke to customers at trade shows and in formal presentations - Determined and prioritized tasks to be performed by engineering

• Engineer

  • Jan 1997 - Jan 1998

  Designed and executed performance tests of internet firewalls and virtual private networks documenting the results in technical white papers.



CompuServe Incorporated

• Software Developer II

  • Jan 1995 - Jan 1997

  · Developed a system that delivered stock quotes to an individual's e-mail address or pager using relational databases, C and C++ · Wrote ISAPI Dlls with C++ for MS Exchange Server to deliver enhanced e-mail features to subscribers



Victoria's Secret Stores

• Application Engineer

  • Jan 1994 - Jan 1995

  Supported a pc-based client/server system running Andersen Consulting's Foundation framework. The system employed COBOL, C and MS SQLServer.



Nationwide

• Insurance
• 700 & Above Employee

• Computer Programmer I

  • Jan 1992 - Jan 1994

  Using COBOL, developed and maintained data entry screens for insurance rating systems.