Experience

AntiSocial

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Nov 2022 - Present

  • Account Director on Beauty, Real Estate and Technology (AI) clients • Manage and develop senior level relationships with new and existing clients, lead annual planning sessions and oversee a portfolio of brand and influencer campaigns, website development and print materials. • Ensure team members are involved in and informed on new market challenges and opportunities to provide solutions to clients. • Provide management and mentorship to junior Account team members within the… Show more • Account Director on Beauty, Real Estate and Technology (AI) clients • Manage and develop senior level relationships with new and existing clients, lead annual planning sessions and oversee a portfolio of brand and influencer campaigns, website development and print materials. • Ensure team members are involved in and informed on new market challenges and opportunities to provide solutions to clients. • Provide management and mentorship to junior Account team members within the organization.

• Senior Account Manager, Beauty/Healthcare

  • Mar 2022 - Nov 2022

  Toronto, Ontario, Canada • Oversaw retainer and project-based work to ensure delivery of high-quality work, while also working closely with Project Managers to monitor team capacity and profitability. • Developed monthly updates to keep senior leadership informed on account health, including profitability, risks and opportunities with clients and internally.

• Account Manager, Beauty/Healthcare

  • Sep 2021 - Feb 2022

  Toronto, Ontario, Canada • Acted as a strategic partner, identifying ongoing opportunities, leading annual planning sessions with clients and ensuring the delivery of high-quality work, securing $1.8M in revenue for 2022. • Tracked and regulated team hours against weekly budget allocations on projects. • Supported Project Managers with performance reports, weekly and monthly budget reconciliation, team resourcing and process improvement.



Grey Group

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager, Healthcare

  • Apr 2021 - Sep 2021

  Toronto, Ontario, Canada • Managed the execution of multiple print, digital and TV projects within established timeframes and budgets, to ensure smooth, timely and accurate delivery. • Acted as the voice of the client on internal meetings and projects. • Oversaw status of projects, keeping the senior account team informed of all changes to the account, including budgets, project timelines and client relationships. • Worked closely with Project Managers to ensure tasks and feedback were communicated accurately… Show more • Managed the execution of multiple print, digital and TV projects within established timeframes and budgets, to ensure smooth, timely and accurate delivery. • Acted as the voice of the client on internal meetings and projects. • Oversaw status of projects, keeping the senior account team informed of all changes to the account, including budgets, project timelines and client relationships. • Worked closely with Project Managers to ensure tasks and feedback were communicated accurately and effectively. Show less



BCW Global

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Coordinator, Health Media

  • Nov 2020 - Apr 2021

  New York, United States • Craft pitches and press releases for a range of clients in the healthcare/pharmaceutical industry • Develop media lists and perform outreach around regulatory announcements • Develop media audits for new and existing business, identifying key findings and coverage drivers, in addition to white space in conversations to facilitate brainstorming and campaign development



Aligned Life Pro

• United States
• Online Audio and Video Media

• Creative Strategist

  • Jun 2020 - Sep 2020

  Remote • Create rich digital media content, including support on copy and image production, for Aligned Life Pro’s central communications channels including Facebook and Instagram • Run Facebook and Google Ad campaigns • Coordinate internal communications flow to ensure timely execution of campaigns • Develop copy for creative deliverables, including digital and social marketing • Facilitate brainstorms to bridge the gap between creative expression and brand realities



London Inc. Magazine

• Canada
• Media Production

• Media and Marketing Assistant

  • Sep 2019 - Dec 2019

  London, Canada Area • Covered a range of business-focused events and news for the weekly newsletter • Fulfilled multifaceted duties that included news/features writing, researching and proofreading to engage with audience of 5000 readers

• HAROLD Summer Intern, Health Media

  • Jun 2019 - Aug 2019

  Greater New York City Area • Created pitches, media audits and trackers; provided analysis to team members to assist in creating effective communications strategies with attainable KPIs • Collaborated with other team members to execute client requests; maintained a media list to manage reporter relations and media outreach • Winner of HAROLD Intern Project Competition which consisted of creating and submitting a response to a Request for Proposal, as well as presenting the final campaign strategy to a panel of BCW… Show more • Created pitches, media audits and trackers; provided analysis to team members to assist in creating effective communications strategies with attainable KPIs • Collaborated with other team members to execute client requests; maintained a media list to manage reporter relations and media outreach • Winner of HAROLD Intern Project Competition which consisted of creating and submitting a response to a Request for Proposal, as well as presenting the final campaign strategy to a panel of BCW executives Show less