Experience

PI Fine Art | PI Creative Art

• Canada
• Design Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Present

  Head of Marketing for PIFA Hospitality, PIFA Showroom & PI CREATIVE ART.

• US Account Manager

  • Nov 2018 - Aug 2021

  Managed team of twenty-five sales representatives in major territories of the USA. Reported to the VP of Sales and worked closely with the internal sales team to develop custom art packages for hotel ownership groups and interior design firms. Developed sales and marketing strategies based on market analysis and client feedback.



www.robynwaffle.com

• Toronto and Vancouver

• Artist & Designer

  • May 2006 - Present

  Creates art, illustrations, graphics, textiles and websites for a variety of clients and private collectors. Launched new body of artwork titled “Outside Looking In” at The Artist Project in February 2020. Selected Clients: Reznick Event Carpets, James Fitzgerald, Anomaly, Gelina’s Dental Studio, The Goods, York Heritage Properties, In Studio, PI FINE ART, The Carpet Factory, Studio 6, The Eatery, Shaw Cable. Creates art, illustrations, graphics, textiles and websites for a variety of clients and private collectors. Launched new body of artwork titled “Outside Looking In” at The Artist Project in February 2020. Selected Clients: Reznick Event Carpets, James Fitzgerald, Anomaly, Gelina’s Dental Studio, The Goods, York Heritage Properties, In Studio, PI FINE ART, The Carpet Factory, Studio 6, The Eatery, Shaw Cable.



JAN KATH DESIGN - Toronto Showroom

• Toronto, Canada Area

• Sales and Design Lead - Showroom Manager

  • Apr 2017 - Nov 2018

  Supported Canadian CEO of JAN KATH DESIGN by launching and managing Finlay & Kath Inc.'s Toronto Showroom. Supervised showroom construction, and showroom launch. Managed sales leads, marketing and custom carpet design projects. • Designed custom area rug collections for luxury residential and hospitality projects. • Worked as the director of sales and lead design consultant on large custom design projects. • Collaborated with notable interior design firms, such as Yabu Pushelberg, Cecconi Simone and In Studio Design. • Helped design, build and promote trade show booths at IDS in Vancouver and Toronto. • Designed promotional marketing materials for the Toronto market. Show less



Totem Rug Design

• Toronto, Canada Area

• Director of Sales and Marketing, Lead Designer

  • Aug 2013 - Jan 2018

  Totem Rug Design was established In 2013 by Robyn Waffle and her partner Yvan Semenowycz. Totem specialized in custom handmade rugs and contemporary rug and tapestry collections. Robyn and Yvan collaborated with many artists and designers to create unique handmade area rugs, and some of their most notable collaborations included Jan Kath Design, Yabu Pushelberg, Cecconi Simone and SLASH from Guns & Roses. Totem Rug Design was established In 2013 by Robyn Waffle and her partner Yvan Semenowycz. Totem specialized in custom handmade rugs and contemporary rug and tapestry collections. Robyn and Yvan collaborated with many artists and designers to create unique handmade area rugs, and some of their most notable collaborations included Jan Kath Design, Yabu Pushelberg, Cecconi Simone and SLASH from Guns & Roses.



Templar Hotel Toronto

• Hospitality

• Director of Marketing and Hotel Operations

  • Jun 2013 - Feb 2016

  Successfully brought hotel occupancy from 0% to 100% in a six month period using innovative marketing strategies and building up a loyal client-base. Hired and trained a staff of twenty-five employees for front-of-house and back-of-house positions. Reported to the owner of the hotel and managed all of the property’s daily operations. • Managed hotel staff scheduling and staff payroll. • Analyzed market data and guest feedback to develop marketing strategies for the hotel. • Designed and created all of the hotel marketing materials and the hotel’s website. • Organized press junkets and hotel events for celebrities like Slash, Richard Gere, Jennifer Aniston, Robert Downey Jr. (and more). Show less



LHD Tapis

• Toronto, Canada Area

• Rug Designer

  • May 2013 - Aug 2013

  • Developed rug design concepts for large corporate accounts in the United States • Developed rug design concepts for large corporate accounts in the United States



Reznick Event Carpets

• Canada
• Events Services
• 1 - 100 Employee

• Co-creator & Creative Director | Modallion By Reznick Carpets

  • Feb 2011 - Feb 2013

  Created and launched the Modallion Modern Rug Design division of Reznick Carpets. Reported to the owner of Reznick Carpets and oversaw all design projects from concept to completion. • Built a client base, web presence and brand awareness for Modallion. • Designed advertisements, brochures, company logo and the company website. • Designed and produced rug collections for the Interior Design Show (IDS) in 2012 and 2013. • Collaborated with interior designers, architects and artists on custom rug design projects. • Cultivated and nurtured a client base in the Greater Toronto Area. • Managed showroom and the Modallion staff members and suppliers. Show less



Spot 6 Management

• Toronto, Canada Area

• Fashion Illustrator

  • Nov 2010 - Feb 2011

  • Created fashion illustrations for online media. • Created fashion illustrations for online media.



Charlie’s Gallery

• Toronto, Canada Area

• Co-founder, Curator

  • Jun 2007 - Sep 2008

  • Planned and executed gallery events and exhibitions • Sourced local talent for gallery events and exhibitions • Created promotional materials for gallery events and exhibitions • Managed a team of volunteers on a daily basis • Planned and executed gallery events and exhibitions • Sourced local talent for gallery events and exhibitions • Created promotional materials for gallery events and exhibitions • Managed a team of volunteers on a daily basis



John Fluevog Shoes

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Sales Associate, Key Holder

  • Jul 2005 - Sep 2008

  • Appointed key holder, in charge of opening and closing the store • Supervised staff members on a daily basis • Specialized in product sales and merchandising • Appointed key holder, in charge of opening and closing the store • Supervised staff members on a daily basis • Specialized in product sales and merchandising



Bullseye Art Inc.

• Toronto

• Graphic Designer

  • Jan 2005 - Mar 2008

  • Designed landing page and website templates. • Managed and designed My Space accounts. • Created Illustrations for online advertising. • Designed landing page and website templates. • Managed and designed My Space accounts. • Created Illustrations for online advertising.



Party Impressions Inc.

• GTA

• Artist/Designer

  • Mar 2003 - Sep 2005

  • Travelled to private events across the GTA. • Provided custom design work and artwork for the events. • Travelled to private events across the GTA. • Provided custom design work and artwork for the events.