Experience

PetSure (Australia)

• Australia
• Insurance
• 200 - 300 Employee

• Senior Marketing Manager

  • Apr 2022 - Present

  PetSure is a leading Australian pet health company that provides next generation insurance and digital health services to pets and their pet parents. Responsibilities: Led the brand marketing strategy for PetSure. Promoted PetSure as the industry leader through blog content, videos, campaigns and collateral. Developed the social strategy, executed organic and paid social output to drive traffic to the website. Managed the website (through WordPress), create SEO strategy and manage partnerships, sponsorship and events. Implemented internal marketing campaigns for the People and Culture team including bringing the company values to life. Achievements: • Worked with an agency to redevelop and redesign PetSure's branding including logo and created new brand guidelines. Redesigned the website to align with the new branding as well as increased functionality to increase SEO and enhance the user experience. • Organised and implemented the first 'influencer' social campaign as part of a big category campaign. The influencer activity produced outstanding results for social engagement, reach and traffic to the website. • Produced an annual 54 page white paper " Pet Health Monitor' on pet health which also included developing a microsite and online social campaign. • Launched the CSR initiative 'PetCause' which involved creating the program, promoting it and providing $7500 twice a quarter to animal welfare charities. This included following the journey and promoting how funds were used internally and externally. Show less



BOQ Specialist

• Australia
• Financial Services
• 100 - 200 Employee

• Digital Marketing Manager

  • Nov 2018 - Mar 2022

  BOQ Specialist (formerly Investec Bank Australia) is a market-leader, providing distinctive banking solutions to medical, dental and veterinary professionals.Responsibilities:Created and implemented the digital strategy which led to the redesign of the website and application form which increased online applications and traffic to the website. Led the digital media strategy by improving the quality of traffic, optimizing conversions and looking for new opportunities. Managed brand and product Paid Search Campaigns with our digital agency. Developed and manage the social media strategy. Sent out quarterly reporting to senior leadership team on website traffic, leads, conversions and trends. Worked with the Adobe stack such as AEM, Campaign, Target and Analytics to enhance our digital campaigns.Achievements:Business SME on sms project to implement sms into Adobe Campaign including working on training andcommunications to the team.• Successfully implemented upgrade to AEM and Adobe Analytics into Adobe stack.• Successful implementation of Microsoft Dynamics CRM.Launched the BOQ Specialist YouTube channel which has over 58k views and increased followers of theLinkedIn page by 20%.• Created an experiment in Target using specific urls for Adwords to enhance quality score by making the content on the site more relevant to the Google adverts, increasing the conversion rate by 10%. Show less

• Marketing Communications Manager

  • Aug 2014 - Nov 2018

  Over the last three years as the Marketing Communications Manager, I created and implemented the internal communications calender, ran the social awareness initiatives and managed the external communications including, PR and advertising Some of my responsibilities include managing the companies intranet, all staff emails, internal events and CSR program to ensure staff are engaged and feel proud to work at BOQ Specialist. Achievements- Manage the production of a 40 page magazine sent to 60 000 doctors and dentists in Australia. - Established "Flourish" a women's program within each state office and continued the momentum with lunch an learns, small intimate group sessions and resources for all women within the organisation.- Created an "Open for Inspection" collaboration campaign which resulted in staff learning more about the different areas of the organisation and enhanced moral. - Created a new program and exciting activities to raise money for the Sydney Children's hospital Foundation. Show less



Investec

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Jun 2012 - Aug 2014

  Investec is an international, specialist banking group and asset manager that provides a diverse range of financial products and services to a niche client base. The private bank where I worked provided finance to doctors, dentists and vets. My initial role at Investec was a 6 month contract to manage the advertising, editorial and collateral for the professional finance team. This included creating an advertising calendar by negotiating with publications, briefing advertising agency to create new adverts and place relevant adverts and editorials with publications. I created the first guide for the bank - a home buyers guide and created fact sheets for each products providing a useful tool for the sales team to use. In addition I created collateral for our bonus point programs with our suppliers. Show less



ING Australia

• Australia
• Banking
• 700 & Above Employee

• Marketing Strategy Manager

  • Oct 2007 - Dec 2011

  ING (the trading name of ING Bank (Australia) Limited) is the world's leading savings bank and is wholly owned by ING Group. At ING Direct, I developed and implemented the annual marketing strategy for Direct Mortgages, working with a range of internal and external stakeholders to reach profit and lead targets. It involved managing the budget and executing campaigns to acquire new customers deepen and build relationships with existing customers through cross sell and up sell and enhance sales tools for the sales team. Created ‘experience’ events including organising and running a stand at the ‘Home Buyer and Investor show’, pop up stores and information nights. Measured and analysed campaign results, calculated ROI and used learnings for future marketing activities. Developed a loyalty program for a targeted group of mortgage customers. Developed promotional material for marketing campaigns including brochures, press advertisements, direct mail, online marketing and statement inserts. Project lead for mortgages in the upgrade of telephone banking system and redeveloped the ING DIRECT Home Loans website and mortgage.com.au website. Achievements: • Reduced cost of marketing (cost per lead) by 20% within 12 months. • Developed a milestone campaign that resulted in 11% of customers redrawing on their home loans against a target of 5%. • Produced a Moving and Refinancing Essential Guide with Fairfax, resulting in a 45% opt in rate and thousands of leads for the sales team Show less



Citi

• United States
• Financial Services
• 700 & Above Employee

• Marketing Manager,for Rewards and Portfolio

  • Apr 2004 - Oct 2007

  Portfolio Marketing Manager, Responsibilities: Maximize sales and revenue from existing portfolio of customers. Manage budgets and implemented direct marketing campaigns to ensure balance transfer, spend, direct debit and cash usage KPI’s are met. Test and identify opportunity for growth. Managed internal and external stakeholders including creative agencies, mailhouse and printers. Managed campaigns of end to end usage programs through targeted letters and packs, outbound telemarketing, online, statement messages and inserts. Achievements: • Implemented an IT solution where promotions would be fulfilled automatically resulting in timely fulfilment and reduction of half a head count which decreased costs. • Implemented a US based customer classification system that identified spend patterns of card holders which enabled us to reach a selection of customers with relevant promotional offers which quadrupled response rate from 6% to 24%. •Increased response rate of balance transfer campaign by 1% by follow up statement message and out bound calling. Rewards Marketing Manager Responsibilities: Developed and implemented the yearly strategic marketing plan for Citibank Credit Card Rewards program. This involved management of agency relationships and key partners as well as channel management of call centre and website. Ensured the implementation of major migration projects were completed in timely manner within budget. Analysed financial implication of rewards program and completed tactical campaigns to ensure deliver target. Achievements: •Fined tuned reward point amounts that saved the company $1 million without effecting cardholder experience. • Modified online rewards redemption program to be more user friendly and enable new rewards to be added, reducing the amount of calls to the call centre and resulting in 25% call reduction. •Identified cost saving in allocation of manual reward points which resulted in a reduction of costs by 20%. Show less



IDP Education Pty Ltd

• Marketing Consultant

  • 2003 - 2004



Epson

• Loyalty Executive

  • 2001 - 2002