Robyn McVicker
Chief Operating Officer at Invictus Games Vancouver Whistler 2025- Claim this Profile
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Invictus Games Vancouver Whistler 2025
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Chief Operating Officer
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Feb 2023 - Present
Vancouver and Whistler will host the first ever hybrid winter Invictus Games in February 2025. The Invictus Games celebrate and encourage rehabilitation and recovery for wounded, ill and injured service members. The Vancouver Whistler organizing committee is honoured to be working with the four host First Nations - Lil wat, Musqueam, Tsleil Waututh and Squamish to welcome participants from 25 nations to compete in 11 sporting events. Invictus is about being Unconquered and honouring the competitors and the family and friends who support them in their journey of recovery. #paddletogether #sharedjourneyofrecovery Show less
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President
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Jan 2023 - Present
Providing strategic leadership consulting, supporting marquee organizations in complex operations and communications/marketing/brand projects. Providing strategic leadership consulting, supporting marquee organizations in complex operations and communications/marketing/brand projects.
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Tourism Vancouver
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Canada
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Travel Arrangements
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1 - 100 Employee
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Board Chair
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Jun 2021 - Oct 2022
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Vancouver Airport Authority
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Canada
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Airlines and Aviation
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300 - 400 Employee
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Vice President Passenger Journey
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Dec 2020 - Oct 2022
Responsible for the curb to cloud experience for passengers as they travel through Vancouver's beautiful International Airport. Ensuring each passenger's journey is safe, efficient and memorable. Responsible for operations, emergency response, non-aeronautical revenue, security and guest experience. My current focus is redefining the passenger experience as we all learn to live with the impact of COVID - ensuring our guests feel safe through an optimized experience and that our commercial offer exceeds their evolving needs to drive revenue and support the long term health of the organization. Show less
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Vice President Operations & Maintenance
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Aug 2018 - Dec 2020
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Director, Marketing & Communications
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Mar 2013 - Dec 2020
YVR was named global Airport of the Year by CAPA Centre for Aviation in 2016 and recognized as the #1 Airport in North America by Skytrax for the 8th year in a row. The Director, Marketing & Communications is responsible for developing the marketing and branding strategy for Vancouver International Airports working with airlines, tourism partners and marketing direct to the public to ensure YVR maintains and grows its competitive position. Responsible for all crisis communications and issues management, the Director, Marketing & Communications is purposeful about protecting and enhancing the reputation of the organization and ensuring passengers and media have access to accurate information about the airport in the most effective channels possible. The Director, Marketing & Communications is also responsible for Community Engagement including comprehensive consultation programs on projects, community relations activities and delivering strategic benefit through our $1million annual investment in community organizations. Show less
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Canada Place Corporation
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Canada
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Recreational Facilities
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1 - 100 Employee
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Director, Communications & Public Affairs
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2006 - 2013
Member of the Executive Team directly responsible for the strategic development and promotion of the Canada Place brand, creation and execution of the community relations program including the award winning Canada Day activities, and development and execution of the strategic marketing and corporate communications programs. Member of the Executive Team directly responsible for the strategic development and promotion of the Canada Place brand, creation and execution of the community relations program including the award winning Canada Day activities, and development and execution of the strategic marketing and corporate communications programs.
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Vancouver Coast & Mountains Tourism Region
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Canada
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Travel Arrangements
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1 - 100 Employee
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Director, Community Foundations
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2004 - 2006
Responsible for developing and then delivering Tourism BC's new Community Foundations Development and Marketing program to the region's 39 municipalities. By working with municipal councils across the region, the program assessed each community's state of destination development and identified needs to create and execute long-term research based marketing plans, sustainable funding models and increase awareness of the value of tourism to the local economy. Responsible for developing and then delivering Tourism BC's new Community Foundations Development and Marketing program to the region's 39 municipalities. By working with municipal councils across the region, the program assessed each community's state of destination development and identified needs to create and execute long-term research based marketing plans, sustainable funding models and increase awareness of the value of tourism to the local economy.
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Manager, Corporate Relations
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1991 - 2004
Member of the Senior Management Team with responsibility for public relations, community relations and corporate communications. Key member of the corporate sales & marketing team with extensive experience in tourism sales. Member of the Senior Management Team with responsibility for public relations, community relations and corporate communications. Key member of the corporate sales & marketing team with extensive experience in tourism sales.
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Education
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Royal Roads University
MA, Organizational Leadership -
Simon Fraser University
BA, History & Political Science