Robyn Gravestock

Associate Director at Builtvisible
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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5.0

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Rob John

Robyn spoke at our Content Breakfast, which was highlighting the trends in our industry. Speaking at length about Digital PR and SEO, the event was a great success, and Robyn answered all questions put to her by the audience. I would definitely recommend Robyn for other events, and would have her back to collaborate with The Content Marketing Association in a heartbeat! Great work Robyn, and thanks for an amazing talk!

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Associate Director
      • May 2023 - Present

    • Senior Digital PR Consultant
      • Oct 2021 - Apr 2023

    • Digital PR Consultant
      • Jun 2021 - Oct 2021

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Digital PR Associate Director
      • Dec 2020 - May 2021

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Digital PR Consultant
      • Nov 2019 - Nov 2020

    • Senior Digital PR Executive
      • Oct 2018 - Oct 2019

    • Content Marketing Executive
      • Aug 2017 - Sep 2018

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Junior Account Executive
      • Apr 2017 - Aug 2017

      • Establishing strong relationships and engaging with journalists, bloggers and developers across national, lifestyle, broadcast, consumer tech, mobile trade, business, retail and electronics titles • Day-to-day support for client and journalist requests • Social media content creation • Responsible for proactive and reactive press office support for managers • Strong communication skills as well as tailoring a pitch to make it relevant to a variety of journalists • Organising press events, management and reporting following the event • Good time management and prioritisation skills Show less

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Field Marketing Assistant EMEA
      • Jul 2016 - Sep 2016

      Dolby develops and delivers products and technologies that make the entertainment experience more realistic and immersive.• Supported the marketing department across multiple product lines and in key European markets (DE, FR, UK, SP, RU)• Represented Dolby at tradeshows in Amsterdam (IBC) and Berlin (IFA) and supporting partners in the delivery of co-marketing assets and demo materials• Strategic planning of Dolby’s participation at major European tradeshows • Conducted market research of the cinema industry in The Netherlands • Liaised with clients, customers and suppliers (including Samsung, LG, Netflix, Loewe, Philips and ZTE) on a daily basis • Assisted with organising promotional events alongside Dolby’s key partners • Drafted pitches to secure budget for future promotional activities • Attended important networking events and represented the company globally Show less

    • PR/Communications and Marketing Assistant EMEA
      • Jul 2015 - Jul 2016

      • A yearlong placement in the marketing and communications department providing day-to-day support primarily to the regional (EMEA) PR team at Dolby • Contributed to the messaging and briefing documents for press interviews and tradeshows to be used globally by key C-level spokespeople• Coordinated international teams and agencies across key European markets (DE, FR, UK, SP, RU) for various content and technology campaigns• Taken part in creative brainstorms to help develop youth-oriented campaigns• Coordinated the press release process from beginning to end, including drafting release, approvals, translations and distribution through a network of European agencies • Managed Dolby’s participation in Soho Create 2016, an annual festival that celebrates London’s creative industry• Worked with HBO and multiple media outlets to implement successful competition campaigns reaching over 60,000 contestants to support the UK release of Game of Thrones: Season 5 on Blu-ray in Dolby Atmos UK. This is used as a code of best practice campaign to be replicated across all geographies• Managed two campaigns to promote Dolby’s participation at film events: Cannes Film Festival and Berlinale Film Festival• Hosted media at Ministry of Sound - Dolby Atmos nights • Other responsibilities included media relations, drafting pitches, event management, liaising directly with journalists on reactive requests, managing partner and clients relationships and other day-to-day admin roles • Developed my research and proofing skills, time management and prioritisation skills and enriched my interpersonal and communication abilities Show less

    • Germany
    • Media Production
    • 700 & Above Employee
    • Work Experience
      • Aug 2014 - Aug 2014

      • Two weeks assisting the team at Mother and Baby (M&B) magazine • Wrote one short article for the M&B website. This involved customising my writing style to appeal to the target audience • Created two galleries for the M&B website • Monitoring the M&B social media platforms for any negative comments/feedback towards articles and posts • Networked with the social media team to develop my knowledge of mobile marketing • Two weeks assisting the team at Mother and Baby (M&B) magazine • Wrote one short article for the M&B website. This involved customising my writing style to appeal to the target audience • Created two galleries for the M&B website • Monitoring the M&B social media platforms for any negative comments/feedback towards articles and posts • Networked with the social media team to develop my knowledge of mobile marketing

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Work Experience
      • Jul 2014 - Jul 2014

      • Two weeks work experience to support the Consumer Packaged Goods (CPG) team on clients such as Pampers, Venus, Gillette and Duracell • Created and maintained media lists for specific campaigns and briefs • Researched relevant bloggers who were influential amongst the target audience of client’s with the aim to work with the bloggers on future campaigns • Monitored for coverage daily and created coverage reports for clients as needed • Reviewed daily newspapers to identify relevant news either about clients or that could affect a client’s business. I then summarised the relevant articles and shared the synopsis with the team so that each member was up-to-date on industry and client news. This had to be done within a timely matter and had to be presented clearly and to suit the in-house style at H+K • Gained experience in media monitoring and working with Gorkana • Liaised with the social media team for Venus to discuss content for its Instagram and Twitter accounts Show less

Education

  • Kingston University
    Bachelor of Science (BS), Marketing, Communication and Advertising
    2013 - 2017
  • The Hertfordshire and Essex High School and Science College
    10 GCSE's Grades A-B, 3 A-Levels Grades B-C
    2007 - 2013

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