Robyn Barron
Digital Advertising Sales Executive at Martini Media- Claim this Profile
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Bio
Megan Doherty
I have worked with Robyn for over 10 years and she is an amazing partner. She understands brand challenges and needs across several categories including Food, Pharma, CPG, and Entertainment. In addition to executing campaigns flawlessly, she brings forth new ideas and capabilities on a regular basis. Both clients and agency partners appreciate her passion for their brands.
Aileen (Kirby) Lippert
Robyn has always been one of the best sales representatives I've had the pleasure of working with. She was always responsive and enthusiastic, always proactive in bringing new and exciting opportunities to the table and met the crazy requests/deadlines that the accounts I represent threw at her. She would be an asset to any team.
David Jackson
I worked with Robyn Barron while I was EVP, Group Publisher at Shape magazine from October 2012 through February 2015. Robyn is an amazing, upbeat senior seller of both print and digital. Some of her areas of expertise included the following categories: packaged goods, food, pharmaceutical, health and beauty aids, auto and tech. Her relationships at both the client and agency level are phenomenal. She is a creative seller with extensive knowledge of print, digital and social media and has been very successful working with her clients to tie the brand’s objectives to all platforms, cohesively. She exceeded her goals both in revenue and share of market every year and always had a very positive attitude. Robyn was always willing to take on new accounts and was a true team player. One of the best programs I’ve seen in my career that came to fruition under Robyn’s direction was Microsoft. Robyn oversaw an a-list music celebrity being photographed on multiple Shape covers entitled
Megan Doherty
I have worked with Robyn for over 10 years and she is an amazing partner. She understands brand challenges and needs across several categories including Food, Pharma, CPG, and Entertainment. In addition to executing campaigns flawlessly, she brings forth new ideas and capabilities on a regular basis. Both clients and agency partners appreciate her passion for their brands.
Aileen (Kirby) Lippert
Robyn has always been one of the best sales representatives I've had the pleasure of working with. She was always responsive and enthusiastic, always proactive in bringing new and exciting opportunities to the table and met the crazy requests/deadlines that the accounts I represent threw at her. She would be an asset to any team.
David Jackson
I worked with Robyn Barron while I was EVP, Group Publisher at Shape magazine from October 2012 through February 2015. Robyn is an amazing, upbeat senior seller of both print and digital. Some of her areas of expertise included the following categories: packaged goods, food, pharmaceutical, health and beauty aids, auto and tech. Her relationships at both the client and agency level are phenomenal. She is a creative seller with extensive knowledge of print, digital and social media and has been very successful working with her clients to tie the brand’s objectives to all platforms, cohesively. She exceeded her goals both in revenue and share of market every year and always had a very positive attitude. Robyn was always willing to take on new accounts and was a true team player. One of the best programs I’ve seen in my career that came to fruition under Robyn’s direction was Microsoft. Robyn oversaw an a-list music celebrity being photographed on multiple Shape covers entitled
Megan Doherty
I have worked with Robyn for over 10 years and she is an amazing partner. She understands brand challenges and needs across several categories including Food, Pharma, CPG, and Entertainment. In addition to executing campaigns flawlessly, she brings forth new ideas and capabilities on a regular basis. Both clients and agency partners appreciate her passion for their brands.
Aileen (Kirby) Lippert
Robyn has always been one of the best sales representatives I've had the pleasure of working with. She was always responsive and enthusiastic, always proactive in bringing new and exciting opportunities to the table and met the crazy requests/deadlines that the accounts I represent threw at her. She would be an asset to any team.
David Jackson
I worked with Robyn Barron while I was EVP, Group Publisher at Shape magazine from October 2012 through February 2015. Robyn is an amazing, upbeat senior seller of both print and digital. Some of her areas of expertise included the following categories: packaged goods, food, pharmaceutical, health and beauty aids, auto and tech. Her relationships at both the client and agency level are phenomenal. She is a creative seller with extensive knowledge of print, digital and social media and has been very successful working with her clients to tie the brand’s objectives to all platforms, cohesively. She exceeded her goals both in revenue and share of market every year and always had a very positive attitude. Robyn was always willing to take on new accounts and was a true team player. One of the best programs I’ve seen in my career that came to fruition under Robyn’s direction was Microsoft. Robyn oversaw an a-list music celebrity being photographed on multiple Shape covers entitled
Megan Doherty
I have worked with Robyn for over 10 years and she is an amazing partner. She understands brand challenges and needs across several categories including Food, Pharma, CPG, and Entertainment. In addition to executing campaigns flawlessly, she brings forth new ideas and capabilities on a regular basis. Both clients and agency partners appreciate her passion for their brands.
Aileen (Kirby) Lippert
Robyn has always been one of the best sales representatives I've had the pleasure of working with. She was always responsive and enthusiastic, always proactive in bringing new and exciting opportunities to the table and met the crazy requests/deadlines that the accounts I represent threw at her. She would be an asset to any team.
David Jackson
I worked with Robyn Barron while I was EVP, Group Publisher at Shape magazine from October 2012 through February 2015. Robyn is an amazing, upbeat senior seller of both print and digital. Some of her areas of expertise included the following categories: packaged goods, food, pharmaceutical, health and beauty aids, auto and tech. Her relationships at both the client and agency level are phenomenal. She is a creative seller with extensive knowledge of print, digital and social media and has been very successful working with her clients to tie the brand’s objectives to all platforms, cohesively. She exceeded her goals both in revenue and share of market every year and always had a very positive attitude. Robyn was always willing to take on new accounts and was a true team player. One of the best programs I’ve seen in my career that came to fruition under Robyn’s direction was Microsoft. Robyn oversaw an a-list music celebrity being photographed on multiple Shape covers entitled
Experience
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Martini Media
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United States
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Advertising Services
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1 - 100 Employee
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Digital Advertising Sales Executive
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Oct 2023 - Present
Martini Media specializes specifically in the affluent audience online. With more than 10 years of experience, Martini’s unmatched focus and interest provide marketers with the necessary expertise in a dynamic digital marketplace. Martini’s success is rooted in the power of intelligence and the virtue of imagination. Martini Media specializes specifically in the affluent audience online. With more than 10 years of experience, Martini’s unmatched focus and interest provide marketers with the necessary expertise in a dynamic digital marketplace. Martini’s success is rooted in the power of intelligence and the virtue of imagination.
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Tinybeans
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United States
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Consumer Services
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1 - 100 Employee
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Digital Advertising Sales Director
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Feb 2023 - Jul 2023
Interim Sales Director over-saw all digital advertising sales for North East territory. Responsibilities included lead generation, business development, media plan building, securing brand partnerships and increasing share of market. Interim Sales Director over-saw all digital advertising sales for North East territory. Responsibilities included lead generation, business development, media plan building, securing brand partnerships and increasing share of market.
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SOHO Publishing
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Media Production
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1 - 100 Employee
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Advertising and Event Sales Director
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Jan 2021 - Dec 2022
As the sole Sales Director, I created, sold and implemented all advertising and marketing programs via digital, print, email and custom content. I collaborated with internal events marketing team to create and present custom sponsorship packages to clients for both virtual and in person events upwards of 2500 attendees. As the sole Sales Director, I created, sold and implemented all advertising and marketing programs via digital, print, email and custom content. I collaborated with internal events marketing team to create and present custom sponsorship packages to clients for both virtual and in person events upwards of 2500 attendees.
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RB Sales Consulting
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Greater New York City Area
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Independent Sales Director
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Jan 2019 - Jan 2021
Worked with both established and start-up companies within print, digital, OOH and experiential on their go to market sales initiatives. Responsibilities included lead generation, business development, pipeline management, setting rates, relationship building, presenting, negotiating, account management to build partnerships and increase revenue opportunities. Worked with both established and start-up companies within print, digital, OOH and experiential on their go to market sales initiatives. Responsibilities included lead generation, business development, pipeline management, setting rates, relationship building, presenting, negotiating, account management to build partnerships and increase revenue opportunities.
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Meredith Corporation
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Executive Account Director
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May 2012 - Dec 2018
Consistently exceeded quota upwards of 60% by selling integrated media opportunities, native content, added value offerings and event sponsorships. Broke numerous global accounts including Coca Cola, Unilever, Mercedes, Bayer, Prudential, Mars, BMS, Samsung and Google. Consistently exceeded quota upwards of 60% by selling integrated media opportunities, native content, added value offerings and event sponsorships. Broke numerous global accounts including Coca Cola, Unilever, Mercedes, Bayer, Prudential, Mars, BMS, Samsung and Google.
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Hearst
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United States
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Media Production
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700 & Above Employee
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Account Director
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Jan 2011 - May 2012
Increased revenue by over 40% within an extremely competitive category. Drove revenue and created advertising opportunities via print, online and events for both endemic and non endemic brands. Increased revenue by over 40% within an extremely competitive category. Drove revenue and created advertising opportunities via print, online and events for both endemic and non endemic brands.
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The Wall Street Journal Office Network
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United States
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Advertising Services
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1 - 100 Employee
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National Sales Director
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Dec 2009 - Jan 2011
Sold The Wall Street Journal's OOH media and sponsorship opportunities to national agencies and Fortune 500 companies. Sold The Wall Street Journal's OOH media and sponsorship opportunities to national agencies and Fortune 500 companies.
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Condé Nast
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United States
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Media Production
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700 & Above Employee
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Account Director
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Jan 2007 - Oct 2009
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Time Inc.
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Account Manager
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2004 - 2007
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Education
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1992 - 1996
State University of New York College at Oswego
Bachelor of Arts (B.A.), Communication and Media Studies
Community
