Experience

Jobs to Move America
• United States
• Public Policy Offices
• 1 - 100 Employee
• Communications Manager

  • Oct 2022 - Present


Yen & Co.

• Italy
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing/PR/ Communications Consultant

  • Jul 2008 - Present

  (outside non-contracted roles) Consultant for client companies operating within technology, beauty, consumer packaged goods, entertainment, and hospitality*. Activities include content marketing strategy, media relations/outreach, communications development, digital marketing, event planning, social media strategy/management, copywriting, and budget management. * Hospitality clients include full-service restaurants; engaging in restaurant operations and management, strategic growth planning and development, marketing, events, and PR Show less



CORE (Community Organized Relief Effort)

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Community Outreach and Mobilization Manager

  • Dec 2020 - Dec 2021

  Lead a team to implement community outreach efforts for a non-profit organization, in collaboration with the City of Los Angeles COVID-19 relief efforts. Develop internal systems and department operations to support the company's fixed and mobile COVID-19 vaccination and testing sites. Create and disseminate messaging to the community based on statistical data from health organizations and local agencies. Lead a team to implement community outreach efforts for a non-profit organization, in collaboration with the City of Los Angeles COVID-19 relief efforts. Develop internal systems and department operations to support the company's fixed and mobile COVID-19 vaccination and testing sites. Create and disseminate messaging to the community based on statistical data from health organizations and local agencies.



Hanhai Studio LA

• Singapore
• Education Administration Programs

• Director of Business Development and Marketing

  • Apr 2017 - Feb 2019

  Oversee all domestic marketing, communications, public relations, and business development for a cross-border business accelerator specializing in the entertainment and technology industries. • Lead strategic planning, program development, marketing, and production of the Hollywood Entertainment Technology Festival (HETFest.com), an annual international industry event hosting 500+ attendees from US and China • Invite, pitch, and secure over 80 leading industry experts (across multiple concentrations) for keynote presentations and panels • Research, negotiate, and confirm third-party vendor contracts (venues, catering, A/V, equipment, etc.) • 400% increase in attendance, 300% in sponsorship, and 150MM media impressions for HETFest during tenure • Introduce 25 tech startups to the China market by hosting multi-city tours and collaborative networking opportunities, cross-border education, and investment sourcing • Engage in Public Affairs for trade opportunities in the US-China technology and cultural space • Complete rebranding of company website, marketing collateral, and service offerings • Develop and moderate industry workshop spotlighting topics aligned with business objectives • Office operations: Lead staff meetings, employee training/coaching, recruitment, and performance reviews Show less



Surkus

• United States
• Advertising Services
• 1 - 100 Employee

• Communications Director

  • Aug 2015 - Jan 2016

  Develop foundational communications plan for a startup technology platform. • Generate targeted media impressions to increase user acquisition by 75% • Crisis Communications and Issues Management • Refine and scale brand ambassador program • On-site client liaison for multiple event activations Develop foundational communications plan for a startup technology platform. • Generate targeted media impressions to increase user acquisition by 75% • Crisis Communications and Issues Management • Refine and scale brand ambassador program • On-site client liaison for multiple event activations



Disney Consumer Products

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• PR Manager - Contracted

  • Oct 2012 - Jan 2013

  • Create, implement, and drive communications strategies, media relations and PR plans for the licensing of Disney Consumer Products franchises: Live Action films, Disney Media Networks & Games, and Marvel • Support and develop product licensing PR activities for the films; Oz: The Great and Powerful, Iron Man 3; the Disney Network show, Sofia the First • Align and communicate external communications activities with other Disney corporate business segments including Film and Distribution, Marvel Studios, and Walt Disney Parks and Resorts Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Public Relations Manager, Beauty

  • 2003 - 2008

  Manage External Relations department activities, Sebastian Professional, and Graham Webb International haircare/styling brands PR • Brand lead overseeing: global communications, press materials, media relations, crisis communications and management, editorial events, etc. • Manage external PR agency for consumer editorial activities • Establish and write company-wide monthly newsletter illustrating business acumen • Lead Sebastian Professional’s brand activation for New Line Cinema’s Hairspray red carpet premiere; Direct PR activities in support of fulfilling corporate sales goal of 1M cans of Shaper Hairspray film tie-in • Collaborate with cross-functional teams for product launch/re-launch activities and sales support Show less



The Wella Corporation

• United States
• Manufacturing
• 1 - 100 Employee

• Communications Coordinator

  • 2001 - 2003

  Support day-to-day activities of the Corporate Communications department • Compile monthly media report for executive team, write/distribute company-wide publicity newsletter • Write press releases / Develop press kits • Organize model castings/photoshoots for editorial and marketing campaigns; Book photographers, models, catering, makeup artists, and stylists • Editorial mailings and database management Support day-to-day activities of the Corporate Communications department • Compile monthly media report for executive team, write/distribute company-wide publicity newsletter • Write press releases / Develop press kits • Organize model castings/photoshoots for editorial and marketing campaigns; Book photographers, models, catering, makeup artists, and stylists • Editorial mailings and database management