Experience

Innovative Properties Worldwide, Inc.

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Magazine Columnist

  • Aug 2022 - Present

  I have initiated a series of columns demonstrating ways to market recycled products and messaging, as part of IPW's mission is to inspire positive change by celebrating innovations in Science, Business, Entertainment, Sustainability, and STEM. I have initiated a series of columns demonstrating ways to market recycled products and messaging, as part of IPW's mission is to inspire positive change by celebrating innovations in Science, Business, Entertainment, Sustainability, and STEM.



Write Away Books

• Managing Partner

  • Feb 2022 - Present

  Responsible for day-to-day operations, financials, strategic planning, client coaching, marketing, and editorial services for a full-service book development & marketing firm. Our goal is to take authors in all genres from idea to manuscript to marketplace. Responsible for day-to-day operations, financials, strategic planning, client coaching, marketing, and editorial services for a full-service book development & marketing firm. Our goal is to take authors in all genres from idea to manuscript to marketplace.



The Coast News Group

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Newspaper Columnist, Ask Mr. Marketing

  • Jan 2022 - Present

  Weekly newspaper columnist providing free marketing advice to small and medium-sized businesses and non-profits. The Ask Mr. Marketing column has acquired a significant following from its consistent ability to explain marketing, communications, and sales issues in plain English. Without talking down to readers, I make marketing and advertising an easily understood and enjoyable read to anyone, regardless of their previous level of education, business acumen, or need for Marcom tools. Weekly newspaper columnist providing free marketing advice to small and medium-sized businesses and non-profits. The Ask Mr. Marketing column has acquired a significant following from its consistent ability to explain marketing, communications, and sales issues in plain English. Without talking down to readers, I make marketing and advertising an easily understood and enjoyable read to anyone, regardless of their previous level of education, business acumen, or need for Marcom tools.



MarketBuilding Team

• United States
• Advertising Services

• Chief Strategist

  • Dec 1996 - Present

  Strategic marketing consultant solving brand messaging & tactical challenges with world class marketing services and Madison Avenue strategic thinking. • Strategy and Execution: Drove in-house communications for multinational genetics engineering firm while managing outside advertising and PR agencies. Identified new growth opportunities and created multiyear plans, initiating new go-to-market strategies. Served as the brand and marketing steward, initiating major rebranding campaign and integrating communications efforts for pipeline products while positioning firm for $65 million VC offering. • Multichannel Marketing: Developed compelling messaging for a DTC distributor of diabetes, enteral, and respiratory medication and supplies, integrating marketing solutions across traditional media. Utilized direct marketing, PR, telemarketing, and broadcast advertising to develop a seamless sales experience, successfully acquiring 100,000+ new qualified customers for sales funnel. • Market Optimization: Built strategy, branding, and messaging for an affordable housing builder focused in southern California. Positioned company to double sales over 10 years. Show less



The San Diego Union-Tribune

• United States
• Newspaper Publishing
• 200 - 300 Employee

• Newspaper Columnist, Ask Mr. Marketing

  • Jul 2006 - Nov 2021

  Weekly newspaper columnist providing free marketing advice to small and medium-sized businesses and non-profits. The Ask Mr. Marketing column has acquired a significant following from its consistent ability to explain marketing, communications, and sales issues in plain English. Without talking down to readers, I make marketing and advertising an easily understood and enjoyable read to anyone, regardless of their previous level of education, business acumen, or need for Marcom tools. Weekly newspaper columnist providing free marketing advice to small and medium-sized businesses and non-profits. The Ask Mr. Marketing column has acquired a significant following from its consistent ability to explain marketing, communications, and sales issues in plain English. Without talking down to readers, I make marketing and advertising an easily understood and enjoyable read to anyone, regardless of their previous level of education, business acumen, or need for Marcom tools.