Rob V.
CEO, Founder at Project 8 Labs LLC- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Latin -
Topline Score
Bio
Buck Cockrell
Rob is an exceptional leader blending vision, operational and financial prowess, and the ability to get the most from his reports and peers. His trust in his team and ability to direct while affording autonomy helped my professional growth. Rob’s abilities to dissect a business opportunity and craft a blueprint for success were only equaled by his sense of humor and passion for life – both in and outside the office. I would gladly work for and with Rob again.
Meredith Olson
It was a pleasure to work under Rob. Not only did he bring creative and effective ideas to the table, he also lead with ease. Rob's leadership style promotes open communication, forward thinking, creative problem solving, and self reliance. I appreciate all I learned from Rob and hope we have the opportunity to work together again in the future.
Buck Cockrell
Rob is an exceptional leader blending vision, operational and financial prowess, and the ability to get the most from his reports and peers. His trust in his team and ability to direct while affording autonomy helped my professional growth. Rob’s abilities to dissect a business opportunity and craft a blueprint for success were only equaled by his sense of humor and passion for life – both in and outside the office. I would gladly work for and with Rob again.
Meredith Olson
It was a pleasure to work under Rob. Not only did he bring creative and effective ideas to the table, he also lead with ease. Rob's leadership style promotes open communication, forward thinking, creative problem solving, and self reliance. I appreciate all I learned from Rob and hope we have the opportunity to work together again in the future.
Buck Cockrell
Rob is an exceptional leader blending vision, operational and financial prowess, and the ability to get the most from his reports and peers. His trust in his team and ability to direct while affording autonomy helped my professional growth. Rob’s abilities to dissect a business opportunity and craft a blueprint for success were only equaled by his sense of humor and passion for life – both in and outside the office. I would gladly work for and with Rob again.
Meredith Olson
It was a pleasure to work under Rob. Not only did he bring creative and effective ideas to the table, he also lead with ease. Rob's leadership style promotes open communication, forward thinking, creative problem solving, and self reliance. I appreciate all I learned from Rob and hope we have the opportunity to work together again in the future.
Buck Cockrell
Rob is an exceptional leader blending vision, operational and financial prowess, and the ability to get the most from his reports and peers. His trust in his team and ability to direct while affording autonomy helped my professional growth. Rob’s abilities to dissect a business opportunity and craft a blueprint for success were only equaled by his sense of humor and passion for life – both in and outside the office. I would gladly work for and with Rob again.
Meredith Olson
It was a pleasure to work under Rob. Not only did he bring creative and effective ideas to the table, he also lead with ease. Rob's leadership style promotes open communication, forward thinking, creative problem solving, and self reliance. I appreciate all I learned from Rob and hope we have the opportunity to work together again in the future.
Experience
-
Project 8 Labs LLC
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
CEO, Founder
-
Mar 2010 - Present
We build and operate our own web properties and sell high-quality leads in the education and career areas with a specialty in SEO and a focus on high-quality, unique content for our customers. I manage all aspects of the business. www.project8labs.com We build and operate our own web properties and sell high-quality leads in the education and career areas with a specialty in SEO and a focus on high-quality, unique content for our customers. I manage all aspects of the business. www.project8labs.com
-
-
-
Voce Consulting LLC
-
United States
-
Business Consulting and Services
-
Principal and Founder
-
2010 - Present
My consulting company combines my first career in strategy consulting with my experiences since in building new businesses and business units. I selectively help clients find new way to grow profitably and quickly. I focus on what is core and how that can be logically extended -- emphasizing innovation to get there if warranted. Many engagements recently have focused in direct marketing and lead generation. Also, I broker business opportunities including running the process in the sale of web sites to strategic buyers. Show less
-
-
-
SonoSite
-
Spain
-
Medical Practices
-
VP, Interactive Marketing
-
2009 - 2010
Exec team member at this leader and category creator in portable medical ultrasound. Forged and executed interactive marketing strategy to most efficiently reach doctors. Web redesign boosted traffic 100% mostly from seo. Created first performance based lead deal that will garnered $1mm revenue within 7 months of launch. Relaunched and optimized PPC. Piloted display and 3rd-party email campaigning. Built small team. Exec team member at this leader and category creator in portable medical ultrasound. Forged and executed interactive marketing strategy to most efficiently reach doctors. Web redesign boosted traffic 100% mostly from seo. Created first performance based lead deal that will garnered $1mm revenue within 7 months of launch. Relaunched and optimized PPC. Piloted display and 3rd-party email campaigning. Built small team.
-
-
-
-
VP, Business and Corporate Development
-
2007 - 2009
Formulated strategy, identified potential partners and then executed business and corporate development relationships at this $50mm+, online education lead generation leader. Exceeded 2008 departmental profit goal by 88+%. Led very successful asset acquisition and integration while also recommending against passing on multiple risky targets. Drove product requirements to support deals. Officer and member of the executive team. Formulated strategy, identified potential partners and then executed business and corporate development relationships at this $50mm+, online education lead generation leader. Exceeded 2008 departmental profit goal by 88+%. Led very successful asset acquisition and integration while also recommending against passing on multiple risky targets. Drove product requirements to support deals. Officer and member of the executive team.
-
-
-
WhitePages.com
-
United States
-
Software Development
-
Sr Vice President, Product, Content and Search
-
2002 - 2007
- $70+MM, highly profitable leader in people search. Exec team member responsible for all aspects of Product management, business development for all data content relationships and select vendor relationships. Innovator and key contributor in $5MM to $50+MM rev growth. Steered and improved product development process from ideas to data-driven recommendations through implementation on multi-threaded product releases. Pursued cost effective approaches to market entries via strategic partnering (contact management) or out-of-box thinking (email search product). Collaborative team builder. Managed team of 20, multiple external relationships and $2.5+MM budget. 4-year exec bonus ranged 90% - 330% of stretch goals. Senior Vice President, Data Solutions. Established B2B data services division. Developed commerce-backed, self-service products that leverage 411-type data. Managed 8. Grew business to $1+MM profitable run rate in 1.25 years. Show less
-
-
-
Priva Technologies
-
IT Services and IT Consulting
-
1 - 100 Employee
-
VP, Business Development
-
2001 - 2002
Arlington-based microchip developer of a secure and easy-to-use authentication platform. Executive team member instrumental in researching, assessing and opening crucial markets. Made significant inroads in medical and gaming markets. Company exhausted funding for everything but core development in tough startup / IT spending environment. Arlington-based microchip developer of a secure and easy-to-use authentication platform. Executive team member instrumental in researching, assessing and opening crucial markets. Made significant inroads in medical and gaming markets. Company exhausted funding for everything but core development in tough startup / IT spending environment.
-
-
-
Amazon.com
-
United States
-
Retail
-
100 - 200 Employee
-
Senior Manager
-
1998 - 2001
Senior Product Manager, Community Led planning, development, and marketing for Catalog expansion and Charity Wish List. Catalog expansion: Addressed CEO desire by developing innovative system for aligning catalog with demand. Charity Wish List: Developed highly successful charity donation test program during holiday season using the existing Wish List infrastructure. Senior Manager: Business Development & Seller Services, Market Place Helped launch initial auction platform, cultivated alliances and developed programs to leverage them. Structured deals and programs attract savviest sellers in key verticals. Managed 3 account managers. Drove seller tool requirements. Created needle-moving promotion leveraging gaming nature of bidding. Note: very familiar with Affiliate program. Show less
-
-
-
Wizards of the Coast
-
United States
-
Entertainment
-
700 & Above Employee
-
Senior Director
-
1995 - 1998
$300MM, game publisher: Pokemon, Magic and Dungeons & Dragons. Sr Director, Electronic Media (bypassed EVP promotion for Amazon) Established P&L, hired producers and selected vendors. Managed research, product dev and rollout. Drove to profit proving benefit from extending brands into electronic media. $2MM budget in 1998. Sales / title averaged $1.75MM with 300% ROI. Profitable in 1999 on $6MM est. rev. Developed innovative upgrade promotion (47% response). Formed alliances to lead company's entrance into PC games. Director of Strategic Projects / Organized Play Established organized play division targeted at “power” customers. Managed 7. Planned, market tested, nationally implemented league system hosted in 1,000+ Magic retail sites. Developed relational marketing database, fulfillment system, and conducted portion of business online. Performance: grew membership 50k while collecting $500K revenue in 1997. Leagues and tournament systems still active today. Show less
-
-
-
Boston Consulting Group
-
United States
-
Business Consulting and Services
-
700 & Above Employee
-
Consultant
-
1991 - 1995
An international strategy consulting firm with 40+ offices worldwide serving the Fortune 1000. Select project experience: • Marketing diagnostic boosted revenue by 30% in Fortune 500’s marketing/manufacturing unit. • Benchmarked competitors' costs for paper mill. An international strategy consulting firm with 40+ offices worldwide serving the Fortune 1000. Select project experience: • Marketing diagnostic boosted revenue by 30% in Fortune 500’s marketing/manufacturing unit. • Benchmarked competitors' costs for paper mill.
-
-
-
McKinsey & Company
-
Business Consulting and Services
-
700 & Above Employee
-
Business Analyst
-
1988 - 1990
An international management consulting firm with 70+ offices worldwide. Select project experience in this two-year program: • Revised automaker’s fleet sales program by coordinating competing divisions to improve profitability by 15%. (Factoid: influenced why rental cars are so well equipped). • Activity-based analysis reduced the overhead in Business Forms printer by $60MM annually. An international management consulting firm with 70+ offices worldwide. Select project experience in this two-year program: • Revised automaker’s fleet sales program by coordinating competing divisions to improve profitability by 15%. (Factoid: influenced why rental cars are so well equipped). • Activity-based analysis reduced the overhead in Business Forms printer by $60MM annually.
-
-
Education
-
The University of Chicago - Booth School of Business
MBA, Finance and Planning -
Kenyon College
BA, Economics (High Honors)
Community
