Robson Tan

Senior Communication Designer, Frame.io at Frame.io
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Communication Designer, Frame.io
      • Dec 2021 - Present

      New York, New York, United States Creating the next generation of video collaboration at Frame.io, an Adobe company. Part of the Brand Studio team focusing on design, art direction, and communication.

    • Germany
    • Financial Services
    • 700 & Above Employee
    • Senior Brand Designer
      • Sep 2021 - Nov 2021

      New York, New York, United States

    • Brand Designer
      • Dec 2019 - Sep 2021

      Greater New York City Area Building the first bank you'll love.

    • United States
    • Retail
    • 100 - 200 Employee
    • Brand Designer
      • Sep 2017 - Nov 2019

      Greater New York City Area Conducted brand audit and proposed refreshed design and advertising concepts — executed across a large variety of mediums and channels: paid and organic social, digital, email, PR, out-of-home, and more. Brainstormed, concepted and designed key marketing campaigns across both online and offline customer touchpoints — led to more than 10x revenue growth in 1 year; grew to #2 NYC company on the 2018 Inc 5000. Conceived and built upon existing brand system that served business… Show more Conducted brand audit and proposed refreshed design and advertising concepts — executed across a large variety of mediums and channels: paid and organic social, digital, email, PR, out-of-home, and more. Brainstormed, concepted and designed key marketing campaigns across both online and offline customer touchpoints — led to more than 10x revenue growth in 1 year; grew to #2 NYC company on the 2018 Inc 5000. Conceived and built upon existing brand system that served business requirements, and engaged audiences — increased conversion rates, lowered average cost per acquisition across all channels, and increased audience mindshare in the home goods category. Led, strategized, and designed various PR assets and events — brand was featured in more than 70 publications from the likes of The New York Times, TechCrunch, GQ, Buro247, Esquire, Martha Stewart Living and more. Previous position: Jr Designer Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Freelance Art Director
      • Aug 2017 - Sep 2017

      Greater New York City Area Freelance support in print, digital and video concept development Clients: Grand Marnier, New Business, PR, Internal Initiatives

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Art Director Intern / Freelance AD
      • May 2017 - Aug 2017

      Greater New York City Area Collaborated with writers, producers, account managers to create impossible to ignore client work and branding internal initiatives. Built guidelines and maintained clients’ brand stewardship to ensure cohesive and integrated standards across all messaging touchpoints. Selected Clients CPG: Lipton, Persil, Royal Canin, Heineken, Dos Equis Others: State Farm, Wildlife Conservation Film Festival, LiveOn NY, DDB Internal Initiatives Pharma: Merck, Ethicon

    • Art Director / Designer
      • Sep 2014 - May 2017

      Ringling College of Art and Design Selected to contribute to the Design Center at Ringling College through a variety of specialized graphic design tasks. Participated in various stages of design process: strategy, concept, execution to managing final production. Art directed and designed materials for the college's most premier projects: Website Redesign, Biennial College Viewbook, Trustee Scholar Awards, Commencement Exercises, etc.

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Area Coordinator / Head Resident Assistant
      • Aug 2014 - May 2017

      Residence Life Organized and oversaw the performance of 34 Resident Assistants (RAs) at Ringling College of Art and Design for the 2014-2017 academic school year. Advised residents and RAs on personal, academic and social issues. Reinforced training on how to diplomatically resolve conflicts as an expert community builder.

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Art Director Intern
      • May 2016 - Aug 2016

      Dallas/Fort Worth Area Selected to be part of the AAF Vance and Betty Lee Stickell Student Internship Program, Class of 2016. Worked with internal teams and clients to create the most effective communication across all media. Built brands such as Chick-fil-A, Hyosung Americas, Overstock.com, Pulte Homes, Pier1 Imports, Southern Methodist University, Leidos Technologies, Famous Footwear

    • Creative and Production Intern
      • May 2013 - Aug 2013

      Involved in the design and production of Asia City’s leading publications: SG Magazine, Where Singapore and related digital products. Work featured on the covers and inside pages of these publications. Externally, works were also featured on CoverJunkie’s “Best of the Rest” category. Responsible for consistent, high standards of travelers’ guides for key players in Singapore's tourism industry: e.g. Singapore Tourism Board, Singapore Food Festival and Orchard Road Business… Show more Involved in the design and production of Asia City’s leading publications: SG Magazine, Where Singapore and related digital products. Work featured on the covers and inside pages of these publications. Externally, works were also featured on CoverJunkie’s “Best of the Rest” category. Responsible for consistent, high standards of travelers’ guides for key players in Singapore's tourism industry: e.g. Singapore Tourism Board, Singapore Food Festival and Orchard Road Business Association. Show less

Education

  • Ringling College of Art and Design
    Bachelor of Fine Arts with Honors, Advertising Design
    2013 - 2017
  • Saint Andrew's Junior College
    GCE 'A' Levels, Arts & Humanities
    2008 - 2009

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