Experience

PALO Creative

• United States
• Advertising Services
• 1 - 100 Employee

• President/CEO/Founder

  • Nov 1999 - Present

  Youngstown, Ohio, United States

• President/CEO/CMO/Founder/Partner

  • Nov 1999 - Present

  Youngstown, Ohio Area Responsible for the start-up and growth of PALO from being a home based design agency to now a full service flourishing advertising and digital media agency employing over 15 team members. I oversee and partake in providing focus on marketing pitches, ad campaigns, brainstorming sessions, web marketing, social media strategy, video/broadcast, SEO/SEM deployment, business development, client services, proposals and overseeing operations of this once home based business we now have been growing… Show more Responsible for the start-up and growth of PALO from being a home based design agency to now a full service flourishing advertising and digital media agency employing over 15 team members. I oversee and partake in providing focus on marketing pitches, ad campaigns, brainstorming sessions, web marketing, social media strategy, video/broadcast, SEO/SEM deployment, business development, client services, proposals and overseeing operations of this once home based business we now have been growing market share in our area and beyond. * Been involved with complex Mergers and Acquisitions on both the buyer and seller side of the business deal making * Built a network of strategic revenue generating partners * Utilize technology and identify market opportunities with mobile app development * Brand development, web site development, package design, catalog design and marketing strategies * Strategic Consulting for advertising, marketing, public relations, web marketing, social media marketing and high end design * Generation of relationships to bring in new development projects for B2B and B2C type businesses * Managing budgets, vendor and supply chain pricing structure, project engineering, monthly reoccurring revenue and overall growth of PALO



Market Investment Group, LLC (MIG)

• Partner/Investor

  • Jun 2012 - Present

  Youngstown, Ohio Area Company formed with fellow entrepreneur's to consider acquisitions, consultation and growth of start-up companies. As well as, considerations for real estate development and procurement. Responsible for offering business insight, marketing research and overall determination of endeavors. Development of marketing strategy and design concepts to take troubled businesses or products back to market.



Palo Group, LLC

• United States
• Mining

• Owner/President

  • Apr 2009 - Present

  Youngstown, Ohio Area Company setup for the platform of product development in all industries. From the development of products that could be used in the outdoor industry to app development, Palo Group is setup as a launching pad to see ideas become reality. Being an amateur inventor, there are numerous ideas and business plans in my files that can become the next big thing. Existing trademarks and products: • 2Wear Apparel® - t-shirts, gear and apparel for the enthusiast • GunSignKits.com - signage for… Show more Company setup for the platform of product development in all industries. From the development of products that could be used in the outdoor industry to app development, Palo Group is setup as a launching pad to see ideas become reality. Being an amateur inventor, there are numerous ideas and business plans in my files that can become the next big thing. Existing trademarks and products: • 2Wear Apparel® - t-shirts, gear and apparel for the enthusiast • GunSignKits.com - signage for "pro" and "no" gun sign kits for business or home owners • Many more in the works from domain names to product prototypes Show less



Best Limousine, LLC

• Truck Transportation

• Partner/Investor/Chief Marketing Officer

  • Mar 2013 - Dec 2016

  Youngstown, Ohio Area Best Limousine was a MIG Investment company acquired limousine business, where I lead the marketing, re-branding and re-launching of the business. Grew it from no digital presence to being a first ranked transportation company regionally. Assets sold to local competitor.



Outdoor Icon, LLC

• Partner/Co-Host/CMO/Executive Producer

  • Jul 2004 - Dec 2015

  Youngstown, Ohio Area Media company started with long time childhood friend in order to manage a radio show, TV show and website for outdoor enthusiasts in the NE Ohio market. The outdoor show ran on-air for seven and half years where we interviewed many celebrity outdoor enthusiasts live. Notably, recording artists; Blake Shelton, Ted Nugent, Montgomery Gentry, John Michael Montgomery and Charlie Daniels. Professional football stars; Jim Kelly, Don Maggs, Joe Thomas and Brett Keisel. Political… Show more Media company started with long time childhood friend in order to manage a radio show, TV show and website for outdoor enthusiasts in the NE Ohio market. The outdoor show ran on-air for seven and half years where we interviewed many celebrity outdoor enthusiasts live. Notably, recording artists; Blake Shelton, Ted Nugent, Montgomery Gentry, John Michael Montgomery and Charlie Daniels. Professional football stars; Jim Kelly, Don Maggs, Joe Thomas and Brett Keisel. Political representatives; Congressman Tim Ryan, Wayne LaPierre, State Rep Sean O'Brien, State Rep John Boccieri and Former Secretary of State John Kerry. Many, many outdoor celebrities like Michael Waddell and Travis "T-Bone" Turner. The show then evolved into the Outdoor Icon® Natural Resources Group which was responsible for the start and execution of the only radio show dedicated to the shale boom. Called, "The Mahoning Valley Shale & Energy Show" it aired bi-weekly on Clear Channel AM Station 570WKBN. Started in December of 2012, the show grew in popularity interviewing some of the key companies and dignitaries responsible to the growth of the Utica shale play, exploration of oil and natural gas. • Launched radio show on a Clear Channel AM station in Youngstown, Ohio from 2003 to 2007 called, "The Outdoor Icon Show" - interviewing numerous outdoor related celebrities and politicians who love the outdoors • Added a TV show weekly on the FOX affiliate in Youngstown, Ohio that began on July of 2007 through 2009 • Responsible for all business, accounting, marketing, interactive and advertising of the business • Assisted with selling sponsorships to both national and local sponsors • Assisted in producing and scheduling interviews for shows, celebrity contacts and hosting off location events for the benefit of the show • Worked with numerous celebrities was the only media outlet to interview then presidential candidate, Senator John Kerry. Now, past Secretary of State of our Government Show less



Ski Limited, Inc

• Creative Director

  • Jan 1996 - Oct 1999

  • Responsible for all aspects of marketing and creative department • Developed e-commerce web site when web was becoming a hot sales channel • Took sales from $5k to $150k by the time I left my position to start my business • Upgraded photography studio to digital and saved the company over $12k on photography costs and overhead. • Grew department to 2 additional designers to accommodate growth strategy of president.



Bike Nashbar

• United States
• Apparel & Fashion

• From Desktop Publisher to Creative Director

  • 1992 - 1996

  United States Started as graphic designer desktop publishing and ended as creative director at this catalog and retail multichannel merchant in the bicycle supply business. • Worked up to creative director after having complex training in color, image manipulation, editing, utilized QuarkXPress, Adobe Suite. • Attended Adobe workshops and RIT seminars •Page development and assembly for the catalog, response cards and ads •Responsible for freehand illustration work, package design, image… Show more Started as graphic designer desktop publishing and ended as creative director at this catalog and retail multichannel merchant in the bicycle supply business. • Worked up to creative director after having complex training in color, image manipulation, editing, utilized QuarkXPress, Adobe Suite. • Attended Adobe workshops and RIT seminars •Page development and assembly for the catalog, response cards and ads •Responsible for freehand illustration work, package design, image processing and other tactical jobs that saved the company money having available in house. •Layout and design of custom catalog pages, image pre-flighting and production, custom illustration and complex color correcting. Also, had to key in description copy and work with styling sheets Show less