Experience

Digiarks

• United States
• Advertising Services
• 1 - 100 Employee

• President and Digital Strategist

  • Jul 2021 - Present

  Digiarks is a digital marketing and data analytics agency that knows high quality digital marketing has high quality marketing principals at its core. An effective digital strategy will weave cohesively with a story and design that is well formulated, speaks to your target audience, and uses data as a guide.We also recognize that many marketing agencies don’t always have their client’s best interests at heart. We started Digiarks with the desire to create better, long-lasting relationships through transparency and honesty. Show less

• Co-Founder and COO

  • Mar 2021 - Jul 2021



MassLive Media

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Digital Strategy and Sales Operations

  • Sep 2019 - Mar 2021

• Director of Digital Strategy

  • Jul 2016 - Sep 2019

  Masslive Media operates the 2nd largest news website in New England, Masslive.com. In addition, Masslive Media is a digital agency offering a full line of digital marketing services for local, regional, and national clients.At MassLive Media we take a strategic approach with each client based on their unique situation. We have the expertise to execute digital campaigns in any form and on any platform. Some of our specialties include Behaviorally Targeted Display, SEM, SEO (Both local and Comprehensive National), Social Media Paid Ads, Social Media Optimization (Organic SMO), YouTube True View (skippable pre-roll), In-Article Video Solutions, Targeted Email Campaigns, and Lat/Long Mobile Display.I oversee client strategy, analytics/optimization and major accounts. I love the fact that we are able to take a strategic approach and create long lasting partnerships. Show less



Aerial Electric

• United States
• Construction
• 1 - 100 Employee

• Director of Marketing and Business Development

  • Dec 2014 - Jul 2016

  Aerial Electric is the pre-eminent national electrical contractor serving major residential development projects throughout the eastern portion of the United States. Aerial provides Engineering Consulting services including Design/Build, Design/Assist, and Budgeting. I lead and organize Aerial's marketing and business development and contribute to overall corporate strategy through creation of the annual Strategic Plan. I also work throughout the organization on process improvement. I am proud to partner with great teams of people in our office and field to create effective processes that allow us to organize and scale our efforts as we execute on a rapid growth plan. I have also been fortunate to facilitate a series of two-day team building off-site events with the majority of our company, where we focused on aspects of High Performance Teams, achievement through team culture and process, and the idea of achieving results beyond your wildest dreams. Show less



PCI Medical

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Jan 2014 - Jan 2015

  Founded in 1995, PCI Medical is the expert in the high-level disinfection of probes and scopes. Our flagship product, the GUS® Disinfection Soak Station helps medical professionals safely and cost effectively disinfect their probes and scopes while helping facilities stay in compliance with Joint Commission and OSHA regulations. Nearly 25,000 GUS Disinfection Soak Stations are installed in over 6,000 facilities nationwide. PCI is the proven leader in simplifying the high-level disinfection process while protecting staff from toxic vapors and preventing damage to instruments. I managed the marketing across all channels for the organization with an emphasis on digital media and website lead generation. In addition I am responsible for the recruitment and management of our third-party distributors and 1099 representatives. Show less



Western New England University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Aug 2013 - May 2014

  I was fortunate to have the opportunity to teach a great group of Juniors and Seniors at Western New England University. The course, Entrepreneurship and Innovation, covered various topics including business formation, entrepreneurial attitude and mindset, management, small business marketing, and small business and corporate structure. I had a great time leading discussions with this group. I was fortunate to have the opportunity to teach a great group of Juniors and Seniors at Western New England University. The course, Entrepreneurship and Innovation, covered various topics including business formation, entrepreneurial attitude and mindset, management, small business marketing, and small business and corporate structure. I had a great time leading discussions with this group.



TommyCar Automotive Group

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Director of Marketing and Internet

  • Mar 2013 - Jan 2014

  I led the Internet and general marketing of the dealerships as well as Customer Service (CSI) and Manufacturer/third party lead management. In this role I managed the usage and reporting of our CRM (DealerSocket) and five independent websites. I also negotiated and facilitated a change-over from a Dealer.com to Cobalt website platform. TommyCar Automotive group owns and operates four dealerships in Western Massachusetts. They are: Country Nissan (Hadley, MA), Country Hyundai (Greenfield, MA), Patriot Buick GMC (Charlton, MA), and Northampton Volkswagen. Show less



Weed Man - New England Lawn Company, Inc

• United States
• Consumer Services
• 1 - 100 Employee

• Director of Sales and Service

  • Dec 2009 - Sep 2012

  I directed the sales and marketing activities for the business, as well as assisted in the creation and implementation of the organization's zero-based business plan. I also recruited and managed a staff of sales representatives, sales supervisors, and lead generators. I increased brand awareness through a marketing strategy that included radio advertising, email, social media, direct mail, and neighborhood marketing. I am proud of the fact that during my tenure the business grew over 35%. Through this growth we maintained excellent customer service, annually achieving nearly 83% retention. Show less



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• District Manager

  • Jul 2007 - Mar 2009

  I worked with Dealer Principals, General Managers, Sales Managers, and Sales Consultants to implement a series of factory directed sales processes in key General Motors dealerships. I managed a territory for GM OnStar that included Connecticut, Massachusetts, New York, Vermont, New Hampshire, and the Pittsburgh Metropolitan area. I was routinely ranked in the top quartile amongst all OnStar District Managers on a monthly basis. I worked with Dealer Principals, General Managers, Sales Managers, and Sales Consultants to implement a series of factory directed sales processes in key General Motors dealerships. I managed a territory for GM OnStar that included Connecticut, Massachusetts, New York, Vermont, New Hampshire, and the Pittsburgh Metropolitan area. I was routinely ranked in the top quartile amongst all OnStar District Managers on a monthly basis.



Naismith Memorial Basketball Hall of Fame

• Springfield, Massachusetts Area

• Key Accounts Manager

  • Sep 2006 - Jun 2007

  Sold corporate sponsorships for Hall of Fame events, as well as meeting/event space to national and regional businesses. Sold corporate sponsorships for Hall of Fame events, as well as meeting/event space to national and regional businesses.



American Hockey League

• Springfield, Massachusetts Area

• Coordinator of Corporate Communications

  • Aug 2005 - Aug 2006

  Duties included various marketing support, press release creation, website site content creation, and game night stories. Part of the planning team for the annual AHL All-Star Classic. Duties included various marketing support, press release creation, website site content creation, and game night stories. Part of the planning team for the annual AHL All-Star Classic.



Circuit City

• Technology, Information and Internet
• 700 & Above Employee

• Sales Counselor

  • Jan 2001 - Mar 2004